PESTEL Analysis - IKEA
Case study - 5 pages - Distribution marketing
IKEA is a Swedish-based homeware brand founded by Ingvar Kamprad in 1943. The name IKEA is derived from an abbreviation of the founder's name, Ingvar Kamprad, and the village in which Kamrad he grew up, Elmtaryd, Agunnaryd. Kampard passed away in 2018 but not before fulfilling his dream of...
The Swedish model and the European integration
Thesis - 8 pages - Political science
Sweden officially joined the European Union on January 1st, 1995. Since that time Sweden is part of the European Union, but it is said to be one of the most Euro-sceptical members of the Union. What are the causes for this strong Swedish Euro-scepticism? It is linked to the special...
Democracy: the Swedish Way
Case study - 6 pages - Political science
For years, Sweden has been considered as a well being country, with a high quality of living, safe, environmentalist, peaceful and very democratic where citizens take part in the development of their society. Swedish society, however seems to be in mutation for some decades, due to...
The Swedish model and the European integration - publié le 14/03/2007
Essay - 8 pages - Political science
Sweden officially joined the European Union on January 1st, 1995. Since then, Sweden has been a part of the European Union, but it is said to be one of the most Euro-sceptical members of the Union. What are the causes for this strong Swedish Euro-scepticism? Is it linked to the...
What have been the main factors for the success of Social Democratic parties in Scandinavia until the 1980's?
Essay - 11 pages - Modern history
The Social Democratic parties in Scandinavia have been set as examples in many countries since their success over years, and their ability to promote democracy and effective ways of government have been admired. They inspired the socialist movement born in Europe, principally from the thoughts of...
Trade unions in Northern Europe - publié le 16/01/2009
Essay - 11 pages - Economy general
Among the five countries where the unionization density is currently the highest in the world, four are Nordic European ones. Sweden (78%), Finland (74.1%) and Denmark (70.4%) constitute the group of the most unionized countries, far beyond Belgium (55.4%) and Norway (53.3%). Austria is...
Differences and similarities among the contemporary security policies in Nordic countries
Essay - 9 pages - Political science
“Since 1720, all the Nordic countries have remained minor powers on the international stage. As such, the Nordic states have had to adapt to the constraints that are usually beyond their control.” This statement could summarize the geopolitical situation which has shaped the security...
Trade unions in Northern Europe
Essay - 23 pages - Sociology & social sciences
Among the five countries where the unionization density is currently the highest in the world, four are Nordic European ones. Sweden (78%), Finland (74.1%) and Denmark (70.4%) constitute the group of the most unionized countries, far beyond Belgium (55.4%) and Norway (53.3%). Austria is...
Present first the background for the present security arrangements in the Nordic countries. Discuss then whether the tendency is towards greater similarities or differences between the Nordic countries
Essay - 9 pages - Political science
“Since 1720, all the Nordic countries have remained minor powers on the international stage. As such, the Nordic states have had to adapt to the constraints that are usually beyond their control.” This statement could summarize the geopolitical situation which has shaped the security...
Ikea culture - publié le 15/01/2009
Essay - 6 pages - Services marketing
Power Distance Index (PDI) focuses on the degree of equality, or inequality, between people in the country's society. In Sweden, the low Power Distance ranking indicates that in this society, there is no difference between citizen's power and wealth. In these societies equality and...
IKEA in China - publié le 29/09/2010
Case study - 14 pages - Services marketing
Managing across cultures is a priority for companies that pursue an internationalization strategy. The case of the Swedish furniture company IKEA illustrates the complexity of this process. The Swedish company IKEA, which pioneered flat-pack design furniture at affordable prices,is the...
Analysis of a company: H&M
Thesis - 31 pages - Management
Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...
IKEA in China
Case study - 14 pages - International marketing
Managing across cultures is a priority for companies that pursue an internationalization strategy. The case of the Swedish furniture company IKEA illustrates the complexity of this process. The Swedish company IKEA, which pioneered flat-pack design furniture at affordable prices,is the...
Ikea culture
Case study - 7 pages - Distribution marketing
Power Distance Index (PDI) focuses on the degree of equality, or inequality, between people in the country's society. In Sweden, the low Power Distance ranking indicates that in this society, there is no difference between citizen's power and wealth. In these societies equality and...
The international strategy of H&M
Case study - 22 pages - Business strategy
H&M is an abbreviation for Hennes and Mauritz. Hennes was the name of the first store. Indeed, Erling Persson, a Swedish vendor of pens, made a trip to the United States and discovered a new type of store that conducted big sales by selling clothes at reduced prices. Back in Sweden, he...
Internationalization with a concrete example of the IKEA group
Case study - 70 pages - Finance
In specialty marketing and strategy management, in order to acquire the basic knowledge necessary for any manager, we studied the strategic concepts and phases of internationalization of a large group of Sweden: IKEA. Thus, by using personal research and theoretical concepts seen in class,...
Environmental, economic and social impacts of Cruise ships in Stockholm
Case study - 20 pages - Management
Sweden is a country located in the Northern Europe. Its capital is Stockholm. The city is situated near the Baltic Sea therefore it is accessible to holiday cruise liners as well as other maritime traffic making the port one of the busiest in terms of traffic among other Scandinavian...
Company and Brand Overview: Absolut Vodka
Case study - 19 pages - Brand management
Absolut Vodka is one of the famous brands of V&S Absolut Spirits, a branch of the Vin & Spirits group. V&S is the third most popular alcohol drinks group in the world, after Diageo and Bacardi. It is a Sweden government-owned conglomerate founded in 1917 to regulate the country's...
Company and Brand Overview: Absolut Vodka - published: 29/09/2010
Case study - 19 pages - Services marketing
Absolut Vodka is one of the famous brands of V&S Absolut Spirits, a branch of the Vin & Spirits group. V&S is the third most popular alcohol drinks group in the world, after Diageo and Bacardi. It is a Sweden government-owned conglomerate founded in 1917 to regulate the country's...
Presentation of the IKEA international group - publié le 29/09/2010
Case study - 34 pages - Services marketing
IKEA belongs to the Stichting Ingka foundation, which is based in the Netherlands. The management of the group belongs to Leiden in the Netherlands and the other offices to Helsingborg in Sweden. INGKA Holding BV is the parent company for all IKEA companies, including the industrial group...
Presentation of the IKEA international group
Financial analysis - 34 pages - International marketing
IKEA belongs to the Stichting Ingka foundation, which is based in the Netherlands. The management of the group belongs to Leiden in the Netherlands and the other offices to Helsingborg in Sweden. INGKA Holding BV is the parent company for all IKEA companies, including the industrial group...
Women representation in politics: A comparative approach between France and the Nordic countries - publié le 17/10/2006
Dissertation - 32 pages - Political science
Nowadays women are increasingly accessing to high political positions in State office. Indeed, three women recently reached the status of Head of State in different countries: Michelle Bachelet in Chile, Ellen Johnson-Sirlead in Liberia, and Tarja Halonen in Finland. Moreover, women play more...
Establishment of the Swedish organizational model in France
Thesis - 9 pages - Business strategy
IKEA, a growing multinational firm (present in 44 countries), is characterized in its presence abroad by a desire to maintain some organizational model to enhance one's home environment. With globalization and increasing competition, companies must renew their organization to become truly "human...
The swedish broadcasting system and its content
Essay - 3 pages - Political science
Sweden is characterized by a population with a high demand of and access to media. In 2005, Swedes between 9 and 79 years old consumed around six hours of media a day, 97% had access to the Radio, 98% to television, 74% to the Internet and 75% had subscriptions to daily newspapers. Over...
How can "the democratic deficit" of the Swedish representative democracy be bridged over ?
Essay - 4 pages - Political science
The opening article of the Swedish constitution states that "All public power in Sweden derives from the population". However, in a representative democracy, who ends up holding the power? Actually, direct democracy can't be implemented in a large country. This form of democracy was...
The implementation of Kosta Boda in the French market
Internship report - 15 pages - Business strategy
Kosta Boda is a Sweden company of design and making high quality of glassware and art glass. Founded in 1742, Kosta Boda is today a reference in this sector in Sweden. Its originality, its know-how and numbers of famous designers inside the company gave to Kosta Boda an image of...
Describe the influx of foreign-labor migrants to Europe and the consequences for the welfare state in Western Europe
Case study - 6 pages - Educational studies
In Europe, the second half of the 20th century was a period of major change in all aspects of social life. It was marked by economic, social and demographic changes. Migration movements since 1945 have had an especially marked effect, both on the existing population and on newcomers, which...
The core of the swedish mass media system
Essay - 3 pages - Political science
The issue with the regulation and ethics of journalism and media is intrinsic to the existence of the freedom of expression. The mere fact that this freedom exists, raises a difficult question to each journalist, does the freedom of expression and media allow me to report any event in any form?...
ECAPS Merger of Export Companies
Case study - 10 pages - Management
As you all know, our company, ECAPS FURNITURE EXPORT has recently merged with three other export companies from Italy, Russia, and Sweden. Since its establishment, our company has experienced a rapid expansion. It has now taken a leading place among the European furniture market. It is...
Strategic management H&M
Case study - 46 pages - Management
In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for menswear, women...
