Positionnement de l'entreprise et analyse concurrentielle - Meeting the French
Rapport de stage - 15 pages - Marketing tourisme
Meeting the French est une agence de voyages réceptive basée à Paris qui propose aux visiteurs une expérience unique et originale. Leur concept : faire découvrir la France hors des sentiers battus, une France authentique et intime. « Partez à la rencontre des Franc?ais » est leur slogan et...
Stage chez Meeting the French, pôle anglophone
Rapport de stage - 15 pages - Marketing tourisme
En vue de finaliser notre master, un stage de 6 mois en entreprise est requis. Après mon premier stage effectué à l'agence Meeting the French, j'ai eu l'opportunité d'en effectuer un second suivi par une embauche en CDI en tant que Sales Manager. J'ai donc rejoint...
Are odd couples destined to succeed or doomed to fail?
Présentation - 1 pages - Linguistique & langues
Ce texte est une préparation pour une soutenance orale au baccalauréat d'anglais. Elle s'appuie sur trois documents : - Un extrait du film Eliot and Groucho Marx ; - Un extrait de Of mice and men (Des souris et des hommes), de John Steinbeck ; - Une affiche du film E.T.. "Odd couples...
5 forces de Porter - Zoom
Étude de cas - 5 pages - Marketing NTIC
Zoom est une application mobile qui a vu le jour en 2011. Il s'agit d'une application de messagerie et de visioconférence, disponible sur tous les appareils, quel que soit le système d'exploitation ou le format (smartphone, tablette, ordinateur). Accessible partout dans le monde, elle...
La Représentation de Las Vegas dans Fear and Loathing in Las Vegas : A Savage Journey to the Heart of the American Dream - Hunter S. Thompson
Mémoire - 80 pages - Littérature
L'œuvre la plus connue est sûrement Fear and Loathing in Las Vegas : a Savage Journey to the Heart of the Americain Dream, écrit par Hunter S. Thompson. Journaliste et romancier, il fut une figure de la contre-culture américaine des années soixante. Ce néologisme est attribué à...
The Mendicants' Missionary Activities and Strategies in Moldavia from the XIII th to the First Half of the XVth centur
Fiche - 22 pages - Histoire médiévale : Moyen-âge
Document: Preaching, Conversion, Ministering and Struggling against Hussites: The Mendicants' Missionary Activities and Strategies in Moldavia from the Thirteenth to the First Half of the Fifteenth Century. 17 pages Extrait: This study aims at a new analysis of the edited sources...
How to manage cross cultural differences in a French Business environment
Dissertation - 10 pages - Management organisation
The structures of internal business have been radically transformed over the past few decades. Changes in communication, transportation technology and shifts towards global interdependency have resulted in companies becoming more and more international and therefore intercultural. In addition...
La phrase complexe en anglais : la proposition infinitive
Fiche - 2 pages - Linguistique & langues
Le verbe seul, tel qu'on le trouve dans le dictionnaire, renvoie à l'ensemble de la notion, hors de toute grammaticalisation, c'est-à-dire de toute relation à un sujet. - La présence de TO, préposition liée à l'idée de visée, de tension vers quelque chose (cf. I am going TO Los...
Pourquoi et comment Carrefour s'étend à l'international tout en renforçant son emprise sur ses premiers marchés ?
Étude de marché - 25 pages - Marketing distribution
Attention : ce document comporte une partie en anglais (partie I), le reste est rédigé en français. Over the past 40 years, the Carrefour group has grown to become one of the world's leading distribution groups. The world's second-largest retailer and the largest in Europe, the group...
Analyse stratégique de la marque de grande distribution Carrefour et son usage des outils d'e-commerce
Étude de cas - 5 pages - Digital & e-marketing
I'll first introduce you the Carrefour brand and the way they do business, its strategy to get more and more market shares, and finally I'll show you how the three different topics I picked up could bring them a competitive advantage over its competitors. The main activity of the group is...
How NGOs are developing their management styles and marketing in order to achieve greater efficiency, whilst maintaining their core values?
Étude de cas - 8 pages - Management organisation
“Non-Governmental Organisations have long been regarded as welfare agencies working on the periphery of development. Since the 1980s, NGOs have emerged as a major development force in many developing countries” (Afful, 1992). According to Afful, NGO are no longer in the shadow of...
How to build and manage a winning project team?
Dissertation - 3 pages - Management organisation
This 3 pages document (900 words) sums up the most important steps to follow, build and manage successfully a team, based on ?How to build and manage a winning project team? by James P. Lewis, Ed. amacom.
La France doit-elle adopter des politiques de discrimination positive sur le marché du travail ?
Mémoire - 35 pages - Politique économique
This paper reviews the situation of France in the labour market. The main purpose is to analyse and understand if France should adopt the Affirmative Action policies in the labour market. This policy defines the discrimination in a whole and targets the notion of positive discrimination....
The senior tourism in Ireland today: a specific marketing?
Mémoire - 48 pages - Brand management
This report will present the criteria which allow the segmentation of the wide population of seniors. This one evolves in its consumption and its practices and represents today a real issue for the actors of voyage. The seniors have very different motivations in comparison with the other...
Diplomatic relations between the US and the EU since 1989
Dissertation - 14 pages - Sciences politiques
Transatlantic relations between the USA and Europe went without saying for near two centuries. As a matter of fact, this close relation reflects a shared culture, fueled by successive waves of immigration of Europeans to “the land of plenty”. But, if these diplomatic bounds were...
La représentation de Las Vegas dans "Fear and Loathing in Las Vegas" d'Hunter S. Thompson
Mémoire - 87 pages - Littérature
Las Vegas est née en 1855 : des Mormons, ayant découvert une source d'eau chaude, décidèrent de s'installer à proximité de celle-ci. Mais ce n'est qu'en 1911 que Las Vegas accède au statut de ville. Jusque dans les années trente et la légalisation des jeux d'argent, la ville...
Comportement du consommateur: l'appartenance à une "tribu" sociale et le rôle des biens de consommation au sein de ces tribus
Dissertation - 4 pages - Comportement des consommateurs et clients
Punks, Satanists, Mods and Rockers, Bikers, Snowboarders… All are considered and known to be reference groups. Classically, we call them like that because of the conformity which reigns inside those groups: from external points of view, all the members behave similarly, dress and...
E-Commerce report : Aigle's e marketing plan
Étude de cas - 32 pages - Digital & e-marketing
Aigle was created in 1983 by Hutchinson, originally boots manufacturers for farmers and land workers. Since the late nineteenth century, Aigle started manufacturing all types of boots and shoes following the evolution of fabrics technologies. Throughout the last decades, Aigle has been expending...
Managing the Industrial Marketing Process
Cours - 158 pages - Brand management
This document deals with B-to-B marketing. It presents very firstly its characteristics and the opportunities that result of B-to-B marketing. This sector is divided into several segments that are defined here. It explains the prime importance of logistics, management, distribution,...
Le rôle des drogues dans les conflits géopolitiques - le cas de la Chine et de la Colombie
Dissertation - 21 pages - Relations internationales
The role of drugs in geopolitical conflicts have always existed. They use drugs for different reasons and motivations but it depends mainly of the goals of the rivalries. The drugs have regularly been one of the main problems in our world. We can observe that even with all the punitions that are...
The Hungarian Soviet Republic of 1919
Dissertation - 7 pages - Sciences politiques
The Russian revolution of 1917 was like a big bang for the world. A new world seemed possible, and nobody could ignore what was happening in Russia. For many, a world revolution was about to liberate the humanity from exploitation. Moscow was considered the new beacon of the humanity....
Négociation et résolution du conflit : analyser une négociation
Étude de cas - 7 pages - Management organisation
Along this report, I will describe a Negotiation case I have really encountered during my first internship, in June 2004, in a Sports Travel Agency. This company, called France-Sport Association is the leader in sport travel organization in France. I was employed in the Rugby Department as Junior...
Commentaire de texte en Civilisation Britannique
Commentaire de texte - 5 pages - Linguistique & langues
Queen Elizabeth's speech at the 1997 Commonwealth Head of Government Meeting Commentaire de texte civilisation britannique I - Methodology for the Commentary in Civilisation US-GB (English & French) II - Civilisation Britannique - Assignment III - Civilisation Britannique - The...
Procédure de réservation walk in hotel en anglais traduction en français
Fiche - 5 pages - Management organisation
R: Good Morning/Afternoon/Evening Sir/Ma'am. Welcome at the NOMMER LE NOM DE VOTRE HOTEL- Have you been served? How can I help? Bonjour/Bonsoir Monsieur/Madame. Bienvenu à l'hôtel - NOMMER LE NOM DE VOTRE HOTEL- Avez-vous été servi? en quoi puis-je vous aider? G: Good...
Dissensions en Europe face à la crise irakienne : de l'été 2002 au 20 mars 2003
Mémoire - 41 pages - Relations internationales
L'objet de mon projet de recherche est l'étude des dissensions, notamment diplomatiques, au sein de l'Europe à propos de la crise irakienne dont l'issue fut l'invasion du pays en question par une force coalisée multinationale emmenée par les Etats-Unis le 20 mars 2003. Si les prémices historiques...
The Swedish Political and Legal Systems
Étude de cas - 27 pages - Relations internationales
"From each according to ability, to each according to needs" - that was the radical basic doctrine of a welfare state in which all inhabitants would always be guaranteed basic economic security in all stages of life. Benefits highly subsidized childcare free public...
The sacrifice and the origin of culture: how can the culture be derived from the ritual sacrifice?
Dissertation - 6 pages - Philosophie
Culture is the only thing that is proper to mankind. Other animals have no culture, or very little. We are different from other animals because we have the power to modify the nature. But culture is not only acting on nature, it's also the capacity to transmit our history...
Discutez le traitement de l'histoire dans l'« Eloge de l'Amour » de Godart
Dissertation - 4 pages - Cinéma
Jean-Louis Godart famously stated once that “a film should have a beginning, a middle and an end, but not necessarily in this order”. It has never been so true than in his movie “Eloge de l'Amour,” which translates to “In Praise of Love,” which came out in...
Globalization
Cours - 5 pages - Philosophie
Document: Globalization, fiche de 7 pages en anglais sur le phénomène de mondialisation Extrait: The HDI has extended the meaning of development to include real income, education and life expectancy. Even so there are considerable similarities between the GNP and HIS maps.
Just War Theory: the Case of the war in Chechnya
Dissertation - 37 pages - Sciences politiques
With the impeding fall of the USSR, nationalist ideologies began to arise in the Chechen Republic. With the collapse of the Soviet Union in 1991, Dzhokar Dudayev, president of the Republic of Chechnya declared independence and established the Chechen Republic of Ichkeria. Unable to...
