On the basis of its ideological orientation, is it fair to describe the French Parti Socialiste as "one of the Marxist parties"?
Dissertation - 5 pages - Sciences politiques
The French Parti Socialiste (PS) is the heir of the SFIO (section française de l'internationale ouvriere) created in 1905 and which based its ideology on the Marxist theory of transforming the capitalist world into a socialist one by destroying the hegemony of bourgeoisie on the means of...
How NGOs are developing their management styles and marketing in order to achieve greater efficiency, whilst maintaining their core values?
Étude de cas - 8 pages - Management organisation
“Non-Governmental Organisations have long been regarded as welfare agencies working on the periphery of development. Since the 1980s, NGOs have emerged as a major development force in many developing countries” (Afful, 1992). According to Afful, NGO are no longer in the shadow of...
L'impact du market timing des actions sur la structure de capital : cas des entreprises tunisiennes non financières
Dissertation - 16 pages - Finance
Après vingt années de réformes, les marchés de capitaux en Tunisie, essentiellement le marché financier, n'ont encore qu'une modeste contribution dans le financement de l'économie alors que leurs fonctions principales est d'allouer les ressources d'épargne vers les emplois productifs afin de...
The marketing concept and market orientation
Fiche - 7 pages - Brand management
So the real question, assuming that marketing does matter would be, according to me: how does it matter, taking into account today's changes in the western economies? And to answer that question, I will first try to redefine, what is, to my mind, the ultimate goal...
To what extent is Brazil and its development typical of a nation of the South?
Fiche - 5 pages - Histoire contemporaine : XIXe, XXe et XXIe
Document: Etude sur le Brésil, exemple d'un pays du Sud, Document an anglais (4 pages) Extrait: The term « South » which today designates the southern developing countries as opposed to the northern, more industrialized nations, finds its origins in the phrase « Third World »...
Baxter, ou la coalition entre deux business model
Étude de cas - 34 pages - Stratégie
Rapport réalisé en Master management des industries pharmaceutiques et des technologies médicales sur l'entreprise Baxter.
To what extent, is the European Union more democratic with the increasing involvement of interests groups in the EU's decision-making process?
Fiche - 9 pages - Union Européenne
Most interest groups emerged as Europe's post war construction developed, with a key growth period in the early 1990's coinciding with relaunching of European integration through the Single European Act in 1986 and the treaty of Maastricht in 1992. The special institutional character of the EU...
Time Warner Inc.
Présentation - 36 pages - Finance
PowerPoint presentation on Time Warner Inc. The document deals about the company's actuality (the merger with AOL...), its subsidiaries, and includes a financial study.
La Poste et la libéralisation du marché postal par l'État
Étude de cas - 2 pages - Management organisation
Le marché de La Poste est actuellement en processus de libéralisation, conformément à la réforme définie par l'Union européenne. La fin du monopole des lettres recommandées électroniques a été décidée le mois dernier et la libéralisation du courrier en France sera totale à partir du 1er...
The senior tourism in Ireland today: a specific marketing?
Mémoire - 48 pages - Brand management
This report will present the criteria which allow the segmentation of the wide population of seniors. This one evolves in its consumption and its practices and represents today a real issue for the actors of voyage. The seniors have very different motivations in comparison with the other...
Rapport de stage opérationnel : du B to B au B to C, cas d'un bureau d'étude
Rapport de stage - 64 pages - Comportement des consommateurs et clients
Rapport de stage d'une durée de 6 mois, effectué dans un bureau d'études spécialisé dans l'utilisation rationnelle de l'énergie.
Marketing case study, The LEGO Company
Étude de cas - 30 pages - Brand management
Our consulting firm would like to investigate the LEGO Group with its current market situation, the threats and opportunities to the Group, and indicate the key issues for becoming success. The primary objective of our marketing plan is to help the Group gaining more...
The Sarbanes Oxley Act and its consequences
Mémoire - 82 pages - Stratégie
Enron and WorldCom are just few examples of the accounting scandals of the last years, but they are emblematic. Firstly, everyone heard about those two firms and theirs scandals. All Medias specialized or not, talked about it, even books were written. Secondly, we have to note the...
Marketing stratégique - Management : Debenhams
Étude de cas - 26 pages - Brand management
Strategic marketing - Management: Debenhams (titre original) Debenhams opened its first store in 1905, and in 1929 listed its shares on the London Stock Exchange. Nowadays Debenhams is one of the most important department store chains in the United Kingdom. In this depressive economic situation,...
La stratégie d'Aircraft
Étude de cas - 11 pages - Stratégie
Business dynamics: the aircraft strategy (titre original) The aircraft game was to understand the inter-relation between the different aspects of a business and the consequences of changing one of these business aspects on the entire model. The system dynamics is described by internal...
The company ING Direct: case study
Étude de cas - 9 pages - Brand management
Case study about the society ING Direct, which is a financial company at a global scale. What makes the attractiveness of ING Direct? After a diagnosis of the company, this document explains also how to develop competitiveness and shows a strategy proposal.
L'analyse stratégique de Vodafone
Étude de cas - 22 pages - Stratégie
Vodafone Group Plc provides a full range of mobile telecommunications services and is the world's largest mobile telecommunications company, in terms of the number of registered customers, with a significant presence in Europe, the United Kingdom, the United States and Asia through the...
Rapport : création de "la marque Ecosse"
Étude de marché - 11 pages - Marketing tourisme
The tourism market has never been so competitive. Ten top destinations appropriate 70% of international tourists (Pike, 2004). Whether they want to keep or to reach a leading position on the tourism market, destinations will have to fight. Tourism in Scotland is...
Supply chain Co-ordination : Asymmetric information
Étude de cas - 10 pages - Management organisation
The coordination supply chain concerns two independent partners: a supplier and a retailer. The supplier offers the retailer a single product that can be sold to an eventual consumer. These supply chain contracts can be classified as demand-dependent pricing schemes - revenue sharing,...
Catholicism and Marketing
Étude de cas - 30 pages - Brand management
Paper analyzing how does Catholicism market itself, thanks to the United States and Brasil examples, and this through a marketing approach.
Négociation et résolution du conflit : analyser une négociation
Étude de cas - 7 pages - Management organisation
Along this report, I will describe a Negotiation case I have really encountered during my first internship, in June 2004, in a Sports Travel Agency. This company, called France-Sport Association is the leader in sport travel organization in France. I was employed in the Rugby Department as Junior...
Développement mondial de l'e-business de 1996 à 2006 : le cas pratique des e-marketplaces
Mémoire - 30 pages - Marketing NTIC
Nous rendons compte, à travers ce mémoire, de notre travail de recherche en Marketing et Communication portant sur l'Internet, un outil multimédia où le visuel est très présent. Aussi, épousant le dicton chinois qui dit « qu'une image vaut mieux que mille mots », nous avons jugé utile et agréable...
Doing Business in Algeria : Managerial practices and Etiquettes
Étude de cas - 13 pages - Management organisation
Algeria is a developing country with much potential. This paper will cover many aspects of the country. It will discuss environmental factors, market characteristics, cultural characteristics, as well as their negotiation style. The perspective of a manager and how best to conduct...
Django Unchained - Quentin Tarentino (2012) - traduction anglais-français du vocabulaire du film
Guide pratique - 60 pages - Linguistique & langues
Ce document se présente sous la forme d'un tableau proposant une traduction de l'anglais vers le français d'une liste de vocabulaire et de termes relevés dans le film Django Unchained de Quentin Tarentino sorti en 2012. Il se décline en trois colonnes : entrée, contexte, traductions....
Marketing strategy - the Chevrolet bicycle
Étude de cas - 16 pages - Brand management
Word “Chevrolet”comes from French (colloquially Chevy) and is a brand of automobile, produced by General Motors (GM). It is the top selling GM marquee and the best known brand of GM worldwide, with “Chevrolet” or “Chevy” being at times synonymous with GM.1...
United Airlines vs Southwest Airlines
Étude de cas - 10 pages - Management organisation
The airline industry is a particular sector, subject to many changes because of external factors. This report is aimed at analysing the financial results of two big American airlines companies which had very different figures during these last 6 years. On the one hand, there is Southwest...
Le marketing du disque : quelles opportunités face au numérique ?
Mémoire - 74 pages - Brand management
L'apparition de plates-formes peer-to-peer permettant l'échange illégal et gratuit de fichiers MP3 et l'équipement grandissant en connexions Internet à haut débit portent préjudice à l'industrie. Face à cette révolution du numérique une riposte juridique à d'abord été...
Rapport d'un jeu d'entreprise : Mara Corporation
Étude de cas - 34 pages - Stratégie
Rapport en anglais d'une simulation type jeu d'entreprise jouée en ligne pendant 4 mois en équipes pour un cours de Global Management. Les pages contiennent analyse interne, externe, recommandations et analyses en vue d'un agrandissement sur 5 ans.
La gestion de l'image de marque dans le secteur du luxe
Mémoire - 35 pages - Marketing luxe
Ce mémoire traite d'une problématique mêlant le thème du luxe et celui de l'image de marque. Il est convenu de pouvoir analyser les stratégies marketing des grandes maisons historiques afin de comprendre les moyens utilisés dans un contexte de communication. Il sera défini le luxe, ainsi...
Professional management skills: Boeing case
Étude de cas - 7 pages - Stratégie
This case is about the civil aerospace industry which have a duopolistic market in the 110 seat-plus, where the two actors are Boeing and Airbus. It is showing us that Boeing was always the leader on each market: 70.7% of the Asian market, 67.2% of the U.S. market,...
