Abstract
ING Direct is a financial company for retail customers at a global scale which provides a limited number of simple products which are delivered at low costs in order to offer the best rates on the market. The banking industry is an attractive industry from the point of view of new players because the profits of companies that operate in this industry are usually extraordinarily high. Another reason why this industry is attractive is it that it is growing incessantly. The demand for banking products is increasing steadily as a result of higher income and higher living standards of the population. The savings account was the largest revenue earner.
