Abstract
The airlines industry has been highly perturbed by many new external and internal events since the last five years (September 11th, increasing of fuel value, and recently many technical incidents in some flights). All these components transform major stakes and keys of the different airlines strategy. In fact, safety and fuel costs became the key point of most of the company. Airline industry had always strong and heavy regulations, charges and taxes. To the customers in Europe, airline transport had a long time an image of inflexible and high prices offers. The competition was not strong and the major (national airlines) had nearly the monopoly of the market. The arrival of Easy Jet was like a revolution. Easy Jet stakes in the market representing as the low-cost leader airline operator in Europe. It has a basis company on a customer relationship (a cost effective and yet qualify level service). Its strategy is clearly to reduce costs and offer price under the market (virtual offices: internet sales, externalisation of different process).
