Abstract
By the way of listing its products for sale on the website LOOKS.COM, a manufacturer will get various advantages, and also some disadvantages. Obviously, the aim for LOOKS.COM is that the advantages overcome the drawbacks, so that the manufacturer will be likely to list its products in that way. It is a real dilemma for the manufacturer to list or not its products for sale on LOOKS.COM at a price lower than the Manufacturer Suggested Retail Price (MSRP). By listing their products for sale on LOOKS.COM, the manufacturer will be able to reach a larger amount of customers than he would in another way, that is to say he will get a larger customer base.
