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Market studies in clients and users behaviour

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18 nov. 2011
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Consumer Behavior: Furniture's purchase

Market study - 16 pages - Clients and users behaviour

Nowadays, more people are interested in Furnish and design their home. There are a lot of specialized magazines and TV Shows. For instance, in Western Switzerland, around 15% of the population watches the French program “D&CO” by M6 channel. We can also note that in the German part of...

28 mars 2011
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Market study: Case of Curly

Market study - 11 pages - Clients and users behaviour

This marketing plan aims to provide a short overview of the issues, objectives, strategies and actions of Curly and their expected outcomes for the launch of a new product. Curly is a firm that was established in 1960; it is in the food business in France and it is represented in every French...

14 avril 2010
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The mosquito project: a new and safe medical intelligent

Market study - 16 pages - Clients and users behaviour

The goal of our group is to develop and to sell a new smart and secured medical system without hype. The system proposes an atomized injection for the treatment of an individual and which are possible at home. Indeed, elaborated injection systems, like pre-filled hype provoke a lot of needle...

13 janv. 2010
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A new men's razor : Blaak

Market study - 7 pages - Clients and users behaviour

It seems that shaving is an old practice, razors were made of bronze and even gold far before the iron razors. The first known iron razor was found in Denmark and is dated back to the third century. Nowadays, and almost all the razors, electric or manual, need a shaving cream to protect the skin...

08 déc. 2009
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Pet Food Delivery at Home: A Market Research.

Market study - 10 pages - Clients and users behaviour

What this paper is going to analyze is the potential of 'Pet Food Delivery to Home'. In the future, one of my hopes is to start my own business and this paper is a perfect tool in order to assess if there is a potential market in France and more precisely in Paris, my home city. This idea...

04 oct. 2009
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Consumer behaviour in Sweden

Market study - 9 pages - Clients and users behaviour

The product I was entrusted with the responsibility for marketing was a deodorant, created especially for women who have sensitive skin and for use after depilation. Since it is a new product, we need to identify a target market, and the different requirements. The target country is Sweden,...

02 oct. 2009
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What's the future for biological cosmetics in France?

Market study - 7 pages - Clients and users behaviour

Biological cosmetics know a recently very fast growth, so they constitute a new market segment. Many brands of cosmetics like Loreal want to increase their market shares thanks to this new segment. What's the future for biological cosmetics in France? In the first part, I will see the notion of...

13 avril 2009
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The US declaration of independance in a world context - publié le 13/04/2009

Market study - 6 pages - Clients and users behaviour

Soya is a vegetable which has a number if benefits. Scientifics argue that soya has little fat content and cholesterol, good for weight control or for heart disease prevention. Moreover, it reduces the risk of cancer and it is also nutritious and good for menopause. Despite all of the benefits it...

10 févr. 2009
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Youth market

Market study - 8 pages - Clients and users behaviour

There was a time only about 30 or 40 years ago when children were not spoken of as spenders or customers but as savers and future consumers. Sure, they bought penny candy and an occasional soft drink, but retailers did not think of them as customers per se. They were more often perceived as...

08 janv. 2008
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Targeting the Teenagers in Marketing

Market study - 15 pages - Clients and users behaviour

Teenagers today are a very integral part of almost every western society including France and represent a very big market. Owing to the increase in the number of adolescents, the need to understand them and their needs becomes quintessential. This essay goes on to define teenagers and what they...