Political discourse, linguistic analysis, moral politics, frames, voting behavior, political influence, George Lakoff, Virginie Delmas, behavioral economics
This research explores how linguistic tools dissect political speeches to understand influences on voting behavior, highlighting the role of moral systems and frames in shaping political discourse.
[...] This work is part of the researcher's approach to understand the fundamentals of political influences by considering linguistic tools as a means to dissect the speeches of political personalities and to identify the challenges and means of influence used to grasp political discourse as defined by researcher Virginie Delmas.3. It is therefore through a scientific point of view that the author attempts to demonstrate that political influences do not rely solely on objective criteria of political allegiance, that there are also points of tension that the author wishes to highlight. From then on, these first pages revolve around the notion of political influence through discourse: how do political personalities convince their voters? What are the pros and cons of these discourses? [...]
[...] Thus, the author's thesis relies on linguistics to debunk the influence of political discourse on the motivation of a political vote. However, this discourse is framed by certain frames (frameworks of analysis) that allow political parties to influence individuals based on a moral analysis grid. According to the author, this framework consists of manipulate his audience: it is a critique of political discourse that however presents some limitations. Therefore, can we question the relevance of political parties within a democratic framework? [...]
[...] La linguistique, vol. 103-122. doi: 10.3917/ling.481.0103. - Bonin, P., Psychology of Language. The Fabric of Words. Cognitive Approach, De Beck ISBN: 280417610X - Plantin, C. (2005). Argumentation: History, Theories, and Perspectives. Paris cedex 14, France: Presses Universitaires de France. - Plantin, C. [...]
[...] Or, this framework is not unique. In fact, the author, by mobilizing a quote from himself, highlights that this framework must be mobilized several times: « Reframing is more a matter of accessing what we already believe unconsciously, making it conscious, and repeating it till it enters normal public discourse. It doesn't happen overnight . The reason why these analysis frameworks and chosen words must be repeated several times is that these concepts are initially new and therefore easily refutable. [...]
[...] Furthermore, the author considers that these analytical frameworks have a direct influence on an individual's way of thinking. In fact, the way these frameworks can be used in the context of a discourse leads to an adaptation of individuals' thinking. However, this change in personality will, according to the author, take place over a long period. In fact, if a person is moderately against the death penalty, it is only through hearing discourses and arguments against the death penalty - the frames mentioned above - that will influence the individual who will potentially become more assertive in their political choices. [...]
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