Marketing & Innovation Business Case: Ladies Taxi Service, Paris
Case study - 17 pages - Services marketing
Nowadays, women do not feel safe in the streets of Paris. In 2008, 10% to 12% of the people interrogated in Paris claimed to be worried about their security in the day-to-day life . Taxis and public transport are not an exception. Some recent events such as the murder of a young...
From Eurodisney to Disneyland Resort Paris
Tutorials/exercises - 24 pages - Business strategy
Walt Disney is a famous world with lots of imagination and lots of dreams. Everybody knows Mickey, and Snow White. Every child can tell the history of Peter Pan or of the Sleeping Beauty. Some of these famous tales were created by Walter Elias Disney the creator of Mickey. The same person had the...
Study of tourism phenomenon in Paris, France
Essay - 7 pages - Geography
What makes Paris the number one tourist destination in the world lies in the myriad cultural and historical landmarks that have not only shaped modern society, but continue to challenge and inspire those who will only be considered visitors. The most famous attributes of Paris are...
International marketing strategy of L'Oréal Paris
Case study - 8 pages - Services marketing
Till date, L'Oreal has been the world leader in the field of cosmetics. In recent years, the group saw its market share and reputation grow successfully through its development strategies built around two main areas: a policy of hyper-innovation and the creation of a broad portfolio of brands...
American writers in Paris: Anaïs Nin - Houseboat - ; James Baldwin - Equal in Paris -
Essay - 4 pages - Literature
“Houseboat” is the initial short story in a collection entitled Under a Glass Bell, published in 1944 by Anaïs Nin. It presents us with the complex relationship the artist carries on with Paris - a relationship made of both attraction and repulsion. It also gives us an insight...
Existentialism, as Developed Through the Parisian Society in Perfume. How does Patrick Süskind use the society of Paris to develop the existential ideas in his novel "Perfume"?
Case study - 2 pages - Literature
The novel Perfume by Patrick Süskind, chronicles the life of Jean-Baptiste Grenouille, the anti-hero, whose heightened sense of smell allows him to create the Ultimate Perfume through the murder of virgin women. The quest to create this ultimate scent is what gives meaning to his life. However in...
Business tourism market of Paris
Market study - 11 pages - Services marketing
Since the beginning of the first trade shows, direct contact has emerged as the best way to communicate. The development of IT has enhanced this trend. Virtual contacts can stimulate or initiate physical meetings however in any case, they cannot be substitutes. This explains the massive growth of...
Towards a "Europe-puissance" or towards a free trade zone?
Course material - 8 pages - International relations
The development of the European Union, along the line of constant progress towards more integration, which more or less prevailed since 1950, appeared to stop suddenly in May 2005 with the French "No" to the so-called Constitutional Treaty. That problem has been solved, at least for now,...
Towards a European Defense?
Course material - 7 pages - International relations
The problem of a European defense system is not new: we remember the Brussels Treaty of 1948, which was a military alliance between GB, France and the Benelux countries, including a common European general staff which was stationed in Fontainebleau, until it was taken over by NATO in 1951,...
How companies deal with cultural differences: the example of Disneyland Resort Paris
Case study - 97 pages - Services marketing
"Globalization, understood as the extension of the market economy and capitalism in the world, has accelerated over the last thirty years. " Thus the companies that choose to internationalize are growing. This internationalization promotes contacts between cultures, which play a fundamental role...
The introduction of the 'Men Expert Range' from L'Oreal Paris to Brazil
Case study - 5 pages - Services marketing
What do men think of cosmetics? This is the question that cosmetics companies are now trying to answer. The market that caters to Men's cosmetics has emerged as a promising market in the cosmetics industry. Today, Dior Homme Dermo System, spa treatments and NUXE Beau Player and other specialists...
Paris 2012
Case study - 10 pages - Services marketing
Marketing is often referred as the set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill indivudual needs but also organizational objectives. Paris...
EU relations in the wake of the 21st century
Essay - 6 pages - Modern history
Eastern and Western Europe were separated in the aftermath of the Second World War by their rapprochement with one of the two great victorious powers, the USSR and the United States. Rebuild = European countries reduced their military budgets and thus find themselves at a disadvantage in the face...
The "murs à pêches" in Montreuil
Case study - 5 pages - Urban planning
Montreuil is a neighbouring municipality of the city of Paris. It is part of the Seine-Saint-Denis department. The "murs à pêches" is a maze of walls used to grow fruit trees. It is an enclosed space, a green setting in an urban landscape. They were created in the 17th century using local...
5 questions on effective communication
Case study - 5 pages - Communication
This document aswers the following questions : 1. You are asked to provide a communication plan to discourage online shopping. What would be the key elements and structure of your plan. 2. You are asked to provide a communication plan to generate interest and support for the European Union in...
Guidelines for ANTH 220 Film Review, Film: "Paris is Burning"
Case study - 2 pages - Film studies
famous dancing styles called “Voguing” started being performed publicly. The dancers started performing in more daring places such as mainstream club. The dancers poses like vogue models and perform dancing moves which resembled Egyptian hieroglyphics during Voguing. This crates...
The Possible Geopolitical Consequences of Further Enlargements of the EU
Course material - 6 pages - Political science
The big enlargement of the EU in 2004 and the last one in 2007 to Bulgaria and Romania have been greeted with skepticism or even hostile reactions in large sectors of European public opinion. This situation, which probably contributed to the failure of the Constitutional Treaty in France...
Haute couture in Paris
Essay - 7 pages - Services marketing
"Haute couture" is the professional sector in which fashion designers practice. Haute Couture is a French term. In English, it means high fashion. "Couture" refers to sewing, and "Haute" refers to high, or elegant. An haute couture costume is hand mane in order to fit the client perfectly. It...
Developing a cross-cultural training program for L'Oreal's employees at the headquarters in Paris
Case study - 8 pages - Business strategy
In the evolving world of interconnected societies and culturally globalized world economy, firms are developing outside the constraints of a particular national setting. The main aim of this training programme is to understand and improve the interaction of co-workers from different countries and...
Boats in Collioure - André Derain (1905) - An Exploration of André Derain's Art
Artwork commentary - 4 pages - Arts and art history
A. Derain was born in Chatou in 1880 to a middle-class family. He began painting in 1895. From 1898 to 1899, he studied at the Camillo Academy in Paris. He met H. Matisse in 1901 at the Louvre, where he began copying works in a caricatured manner. In 1901, he rebelled against his family,...
The international legality of nationalization: An analysis of the bilateral investment treaty between Venezuela and Canada
Essay - 15 pages - International law
During the Cold War, the legality of a sovereign state nationalizing foreign property was often debated among the world community. The two principal contrasting theories were: (1) socialist theory and (2) western capitalist theory. States from the third world often followed a nationalization...
L'Oréal Paris hommes
Case study - 15 pages - Services marketing
L'Oreal was founded in 1907 by Eugene Shculler. It got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L'Oreal now markets over 50 brands and many thousands of individual products in all sectors of the beauty business, including hair...
Caroll Paris
Thesis - 10 pages - Business strategy
The main purpose of the present report is to design a marketing plan for the French ‘fashion house' Caroll who is aiming to enter the growing ‘middle market' in China. In order to design an appropriate marketing plan, several steps have to be taken. We will first present the Caroll...
How to measure the value of a professional football player through a financial valuation model?
Dissertation - 8 pages - Sport marketing
The takeover of Newcastle United FC, 19th in the English Premier League, for 350 million euros by a Saudi public investment fund illustrates the attractiveness of football as a thriving and diverse industry. Indeed, the fund's liquidity is estimated at 400 billion dollars, making Newcastle...
The Impact of the Barcelona Traction Case on Shareholder Protection under International Law or The Diplomatic Protection of Companies and Shareholders
Thesis - 27 pages - International law
This research paper has been written by Mr Éric J. CHICATE-LAURENT, a student at University of Paris 1 Panthéon-Sorbonne. The Barcelona Traction judgment of the International Court of Justice (ICJ) of February 5th 1970, considerably shaped the protection of foreign investors. Indeed, this...
Project for Accor Hotels: changing standard rooms into eco-friendly rooms
Case study - 3 pages - Management
Our project for Accor is the following: "changing standard rooms into eco-friendly rooms to improve sustainability in existing Accor hotels". This involves creating green rooms in the Pullman Hotel in Paris, which would include recycled materials, energy-lowered devices, and an efficient...
Four Seasons George V - Decisons after a SWOT study
Essay - 3 pages - Management
Four Seasons Hotels & Resorts, the world leader in luxury hotels, has positioned itself in the highest markets in international rankings. His Parisian hotel, the Four Seasons George V continues the ascent of his son. Stunning floral creations, 3 Michelin-starred restaurants, a first in Europe....
PESTEL analysis - Hermes Paris
Essay - 9 pages - Services marketing
The luxury industry and especially the French luxury world is quite interesting when it comes to international marketing because the marketer has to take into account the fact that it is a market with its own rules and success factors. Throughout this analysi,s the idea will be to look at the...
To what extent is there a need for the European Union in 2010?
Internship report - 5 pages - European union
With the implementation of the Lisbon Treaty in December 2009, the ‘European Union begins 2010 with a new look', according to VOA News. The European Union has strengthened its institutions, with a new ‘president of the European Union'; Herman Von Rompuy and a new High...
Towards a Federation of Nation-States? - From the Milan summit to the Nice one (1985-2000)
Course material - 7 pages - Modern history
To try to describe the aim of the European Construction at the beginning of the 90ies, Jacques Delors, president of the European Commission from 1985 to 1995, invented the concept of a Federation of Nation-States. An oxymoron? What does national sovereignty become in such a system? But still it...
