Changes to ISO 9000 in the 2008 revision
Case study - 10 pages - Management
Organizations need to respect standards in order to “do the right job”, i.e. manufacturing their products or services in a way that customers will agree with. That is why the International Organization of Standardization (ISO) has been created, on 23 February 1947. Its headquarters are...
Changes to ISO 9000 in the 2008 revision - publié le 29/03/2012
Case study - 10 pages - Management
Organizations need to respect standards in order to “do the right job”, i.e. manufacturing their products or services in a way that customers will agree with. That is why the International Organization of Standardization (ISO) has been created, on 23 February 1947. Its headquarters are...
Facebook, just a social network or a real business? The challenges of Facebook for businesses
Dissertation - 34 pages - Business strategy
Facebook is a social networking Web site created by Mark Zuckerberg and designed to bring people close. Since September 2010, it has brought together more than 500 million members across the globe. It is the second most visited site in the world according to Alexa Internet (from google.com)....
Integrated marketing communications plan- Levi's Curve ID - published: 29/03/2012
Essay - 6 pages - Business strategy
This report aims at analyzing the advertising campaign of Levi's new product, the Levi's Curve ID. By using RABOSTIC method this will help us to understand the integrated marketing communication methods chosen by the brand and what they bring to realize. In 2007, 1.8 billions jeans were...
Ikea, brand audit - published: 28/03/2012
Essay - 6 pages - Business strategy
The scopes of this report are the following: we want to understand more about IKEA's strategies in the furniture retail market. When it comes to brand auditing, several questions should be examined and assessed. These questions are: How well is the business' current brand strategy working?...
Ikea, brand audit
Sectorial analysis - 6 pages - Business strategy
The scopes of this report are the following: we want to understand more about IKEA's strategies in the furniture retail market. When it comes to brand auditing, several questions should be examined and assessed. These questions are: How well is the business' current brand strategy working?...
Logistical evaluation of Igeho Basel 2011
Essay - 8 pages - Management
IGEHO is the International Exhibitions for Hotels, Catering and Extra-domestic consumption. IGEHO offers an overview of a humongous range of products and services and also provides a great platform for networking to anyone who is professionally a part of the Food and Hotel industry. IGEHO till...
The Salvation Army
Case study - 20 pages - Management
We, the Salvation Army as an evangelical part of the Christian church, are among the largest providers of social aid in the world by following the objectives of “the advancement of the Christian religion of education, the relief of poverty, and other charitable objects beneficial to society...
Case study: Green Kitchen
Case study - 8 pages - Management
What is distinctive with respect to alternatives on the market? -Reduce environmental impact: smart and eco-efficient appliances, interconnection between the appliances allow to avoid water and energy wastes. -Save up money and time: for example time with the handy-dandy ressource assistant to...
Case study: Green Kitchen - publié le 21/03/2012
Case study - 8 pages - Management
What is distinctive with respect to alternatives on the market? -Reduce environmental impact: smart and eco-efficient appliances, interconnection between the appliances allow to avoid water and energy wastes. -Save up money and time: for example time with the handy-dandy ressource assistant to...
Mobistar- Quality management
Case study - 21 pages - Business strategy
Quality Wheel:The seven levels of quality management -Customer's needs -Target -Announced customers' offers -Customers' perceptions of Mobistar -Quality standards -Offered quality -Quality effectively perceived 1)Customers' needs: Need of communication To have the expected options Ability to...
Carrefour and Walmart: Positioned to succeed through convenience, diversity and customer service
Case study - 17 pages - Business strategy
The Food and Marketing institute (FMI) estimates that the American population spends over $5.6 billion a year on groceries and that the average store carries over 40,000 products (http://www.fmi.org/facts_figs/?fuseaction=superfact). With each household visiting the grocery store twice a week, it...
The communication styles around the world
Essay - 6 pages - Communication
The interest for communication in business is growing and experts have been writing books about how to be a good communicator, the benefits of a good communication in a company and so on. More and more universities and business schools launch programs based on professional communication, in order...
Brand management in a business strategy of an enterprise
Essay - 5 pages - Management
Disney CEO Michael Eisner said: “when the choices have become vast, the only things that will matter are brand names”. So in the context of free play of market forces and rude competition in the world economy of today, an efficient management of brand is a key factor in a business...
International retailing: Carrefour
Case study - 26 pages - Business strategy
Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its model in other countries to...
International retailing: Carrefour - publié le 15/03/2012
Essay - 26 pages - Business strategy
Carrefour is one of the biggest distributions group in the world. Since its creation in 1959, Carrefour has always innovated to build a strong reputation, a good image and a clear strategy of development. With the globalization, Carrefour has exported its model in other countries to...
Global advertising strategy of Apple - publié le 15/03/2012
Essay - 10 pages - Business strategy
The objective of this analysis, is to understand how a big brand like Apple makes its promotion world-wide. We have chosen Apple, because we we own Apple products, thus we found it interesting to discover something more about this brand and its promotion campaign. Apple is one of the big...
Global advertising strategy of Apple
Case study - 10 pages - Business strategy
The objective of this analysis, is to understand how a big brand like Apple makes its promotion world-wide. We have chosen Apple, because we we own Apple products, thus we found it interesting to discover something more about this brand and its promotion campaign. Apple is one of the big...
Country risk analysis: Russia
Worksheets - 9 pages - Business strategy
Russia is a nation which feels bitter because she wants to display all her potency, while she is perceived as poor, disruptive and corrupt at all levels. It is true that the contrasts are impressive. On the one hand, mass media shows us firms and of villages which seem abandoned and on the other...
Case study: Cirque Du Soleil
Case study - 8 pages - Human resources
Cirque Du Soleil doesn't talk about product, but “artistic works”. The main artistic works that the company delivers is circus shows without animals all over the world. They offer a luxury service. They perform 375 shows a year and the large variety of shows make their...
Case study: Cirque Du Soleil - publié le 13/03/2012
Essay - 8 pages - Human resources
Cirque Du Soleil doesn't talk about product, but “artistic works”. The main artistic works that the company delivers is circus shows without animals all over the world. They offer a luxury service. They perform 375 shows a year and the large variety of shows make their...
Defining customer service levels to keep customers and shareholders satisfied
Essay - 5 pages - Business strategy
If you need to release cash, particularly during a recession period or when sales are falling, you should look to your working capital. Optimization of your working capital will improve efficiency, liquidity and potentially investor ratios like the dividend yield, if the dividend payment can...
Case study: France telecom
Case study - 12 pages - Finance
The French government created France Telecom in 1988. The company was privatized in 1997, and in the following year lost the state monopoly as the telecommunications industry opened up to competition. Given the context, the company then began to expand through a number of partnerships and...
Case study: France telecom - publié le 12/03/2012
Essay - 12 pages - Finance
The French government created France Telecom in 1988. The company was privatized in 1997, and in the following year lost the state monopoly as the telecommunications industry opened up to competition. Given the context, the company then began to expand through a number of partnerships and...
Discussion of employee motivation - Different theories - published: 12/03/2012
Essay - 10 pages - Management
Motivation comes from the Latin word “movere”, to move (Kreitner, 1998) and is defined in organizational context as “the willingness to exert high levels of efforts towards organizational goals, conditioned by the efforts' ability to satisfy some individual needs” (Robbins,...
Discussion of employee motivation - Different theories
Essay - 10 pages - Management
Motivation comes from the Latin word “movere”, to move (Kreitner, 1998) and is defined in organizational context as “the willingness to exert high levels of efforts towards organizational goals, conditioned by the efforts' ability to satisfy some individual needs” (Robbins,...
The relevance of employee motivation for change management
Essay - 6 pages - Management
As highlighted by the work of several authors such as Jalajas & Bommer (1999) or Stumpf & Hartman (1984), motivation has become considered as one of the main elements influencing different work-related factors. As summarized in the work of Vithessonthi & Schwaniger (2008), motivation has been...
Global branding of Unilever and Nestle - publié le 11/03/2012
Essay - 15 pages - Business strategy
This report describes the global branding strategy of Unilever Plc. and Nestle companies. It shows the importance of cultural differences and problems that might arise if they are omitted in advertising. It explains why to adapt the products locally rather than standardize and the way how each...
Global branding of Unilever and Nestle
Case study - 15 pages - Business strategy
This report describes the global branding strategy of Unilever Plc. and Nestle companies. It shows the importance of cultural differences and problems that might arise if they are omitted in advertising. It explains why to adapt the products locally rather than standardize and the way how each...
BMW
Case study - 28 pages - Business strategy
BMW is entering an existing Electric Vehicle (EV) market. Customers know BMW for superior drive control & comfort. The EV market is growing exponentially. Fuel costs are increasing. The database is insufficient owing to no contact information on potential EV buyers and only 35% of email...
