Ben & Jerry's campaign plan for the "Fair Trade" campaign
Thesis - 6 pages - Medias&communication marketing
Ben & Jerry's is an American ice cream company founded in 1978 by Ben Cohen and Jerry Greenfield. It's a division of Unilever and manufactures ice creams, frozen yogurts, and ice cream novelty products. To define the marketing plan of the company, we have to use the SOSTAC method (PR Smith,...
Ben & Jerry's campaign plan for the "Fair Trade" campaign - publié le 12/04/2011
Thesis - 6 pages - Services marketing
Ben & Jerry's is an American ice cream company founded in 1978 by Ben Cohen and Jerry Greenfield. It's a division of Unilever and manufactures ice creams, frozen yogurts, and ice cream novelty products. To define the marketing plan of the company, we have to use the SOSTAC method (PR Smith,...
Case study: GAP Inc.
Case study - 16 pages - Luxury marketing
This document consists of a study case of the GAP Inc. group. After a brief introduction, the history of the group is detailed as well as its brands are included in the group's portfolio. Then, the analysis of the financial data leads to the problems experienced by the group and particularly...
Marketing Case Study: DELO
Case study - 19 pages - Services marketing
This project was our first practical step in the world of brand marketing. We have been working on an idea which has come from the only woman of the group. Offering new products and answering needs with a brand is the aim and we try to challenge it. We intend in the report to show you how a new...
Chocri chocolates in the Japan market - publié le 11/04/2011
Market study - 13 pages - Services marketing
The focus point in the following marketing strategy will be the German chocolate company “Chocri” that was founded in 2008 as a limited company. Based on German law, the company is included in the so called group of “corporate enterprises”. The main characteristic is that the...
Chocri chocolates in the Japan market
Market study - 13 pages - Distribution marketing
The focus point in the following marketing strategy will be the German chocolate company “Chocri” that was founded in 2008 as a limited company. Based on German law, the company is included in the so called group of “corporate enterprises”. The main characteristic is that the...
Teens: A new marketing target - publié le 11/04/2011
Thesis - 20 pages - Services marketing
The purpose of this project is to understand why adolescents are an important target and that it cannot be ignored by brands in these modern times. Indeed, companies spending on advertising for teenagers have exploded in recent years. The two main objectives of this project are: firstly to...
Teens: A new marketing target
Thesis - 20 pages - Clients and users behaviour
The purpose of this project is to understand why adolescents are an important target and that it cannot be ignored by brands in these modern times. Indeed, companies spending on advertising for teenagers have exploded in recent years. The two main objectives of this project are: firstly to...
Company analysis: Whole Foods Market
Case study - 4 pages - Distribution marketing
Whole Foods Market is a food products based supermarket chain which emphasizes on natural and organic products. It was founded in 1980 by John Mackey, who is today the CEO with Walter Robb. The logo emphasizes on the green color which represents organic products and the nature;the catch phrase...
Cosmetic in Brazil/India/Pakistan/Russia
Sectorial analysis - 7 pages - International marketing
Brazil Pest India Pest Pakistan Pest Russia Pest Cosmetic market opportuinities
Market study: Case of Curly
Market study - 11 pages - Clients and users behaviour
This marketing plan aims to provide a short overview of the issues, objectives, strategies and actions of Curly and their expected outcomes for the launch of a new product. Curly is a firm that was established in 1960; it is in the food business in France and it is represented in every French...
The Swatch Smart Car
Case study - 1 pages - Services marketing
The concept of the Swatch Smart Car is to create a two-seater automobile to meet the demands of the urban market by developing a sustainable brand, in cooperation with Mercedes-Benz. The Micro Compact Car meets these requirements and its measurements are ideal for the urban consumers: 2.5 meters...
Energy Marketing
Case study - 6 pages - Services marketing
Marketing is a discipline of management that seeks to determine the offers of goods, services or ideas based on attitudes and the motivation of consumers , the public or society in general. In this paper. We will be studying the marketing of energy . The first question we must ask ourselves is...
Green tourism
Essay - 4 pages - Services marketing
France is the leading tourist destination in the world. The concept of French tourism is linked to rural tourism whose definition remains unclear. INSEE talks about tourism in the countryside, or green tourism; rural tourism accounts for about 85% of French territory (mountain resorts, suburban...
McDonald's - analysis and evolution of business model
Case study - 10 pages - Services marketing
McDonald's represents a turnover of 22 billion Euros, and employs more than 450,000 people worldwide. Founded in 1940, this company has become the symbol of fast food. The brand has over 31 000 restaurants and franchises in 121 countries For years, McDonald's has chosen a business model...
Products of the Ferrero Group
Case study - 6 pages - Services marketing
Marketing operations: Market trends of in the chocolate industry -Target: Those parts of the public who purchase chocolate are most often children or men (generally executives) between the ages of 18 and 40. The customers who buy this chocolate either live alone or as part of a family unit....
Consumerism in Morocco
Essay - 10 pages - Services marketing
Consumerism is a movement to defend the interests of consumers, which ensures that the products or services are subject to appropriate information and helps streamline purchasing behavior. According to P.Kotler "consumerism is a social movement that seeks to increase the rights and power of...
Luxury brands on the Internet - between irony and opportunities
Dissertation - 81 pages - Services marketing
The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, which is defined as a mass medium, seems to be...
The marketing strategy of diesel
Case study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...
Volkswagen - History and prospects
Case study - 5 pages - Services marketing
The registered office of Volkswagen is located in Wolfsburg, Germany. This country is a federal state and Volkswagen receives strong support from the Land of Lower Saxony (the group is 20.1% owned by the state) and the State. Since May 1935, the German government hosts a majority on the...
The management of the supply chain
Case study - 4 pages - Services marketing
A company involved in the field of childcare articles, caters to three different product families: - Large childcare (strollers, chairs, child seats etc.), small nursery (baby bottles, tableware, small toys etc.) and distribution of textile products. The distribution of textile products takes...
The hotel sector: An overview
Market study - 3 pages - Services marketing
Within the hotel sector, there are several types of hotels ; the first type is the hotel chain, which is defined by INSEE to include all hotels that come under a brand regardless of their legal status (subsidiaries, franchisees, etc). Then there are the voluntary chains that consist of...
Analysis of the purchase of Puma by PPR
Case study - 22 pages - Services marketing
PPR is a multinational group known and recognized worldwide for prestigious brands like Gucci. In 2007 it decided to make Puma its new prey. Indeed, PPR is a group which is accustomed to growing by acquiring companies in growing and very profitable sectors. The group was gradually built up by...
Distribution analysis of Migros
Case study - 5 pages - Services marketing
Founded in 1925 by Gottlieb Duttweiler, Migros is a conglomerate of Swiss companies in the retail sector. Its head office is based in Zurich, Switzerland. Migros is the largest distribution company in Switzerland with 37% market share. It has over 81,600 employees and 2 million shareholders, and...
Marketing analysis of Skis from Ferrari
Case study - 5 pages - Services marketing
The market for ski equipment is concentrated in few hands, such as Amer Sports (Atomic, Salomon, Dynamic etc.), Quiksilver (Rossignol, Dynastar etc.) and K2 (Völkl / Marker etc.). Many are outsourced or relocated to China or to Eastern Europe. The marketing departments of manufacturers are...
The introduction of the 'Men Expert Range' from L'Oreal Paris to Brazil
Case study - 5 pages - Services marketing
What do men think of cosmetics? This is the question that cosmetics companies are now trying to answer. The market that caters to Men's cosmetics has emerged as a promising market in the cosmetics industry. Today, Dior Homme Dermo System, spa treatments and NUXE Beau Player and other specialists...
Strategic Analysis of Sony Ericsson
Market study - 20 pages - Services marketing
The mobile phone market is a relatively new area since it took shape only in the late 90s, and is today among one of the most competitive markets. Because of the popularity and complexity of the application, the frequency of launches of new models has increased considerably in recent years....
Case study of BMG
Case study - 2 pages - Services marketing
The music industry has been dominated throughout the century by a limited number of majors. The oligopoly exists due to several factors. These include: - The large fixed costs: the costs of production and the distribution of fixed costs are extremely high, and constitute barriers to entry....
Mercedes: Should it introduce a small, 'clean' family car?
Market study - 5 pages - Services marketing
Mercedes Benz is a German automobile brand, distributed worldwide and known for its high-end vehicles. Like all other car manufacturers, it faces a severe economic crisis that has been particularly detrimental to the automotive sector. In this context, car manufacturers must innovate and artfully...
Market research: Godefroy Diffusion, Denmark (2007)
Market study - 10 pages - Services marketing
The company Godefroy Diffusion wants to enter the Danish market for cosmetics and hygiene. To this end, the company manager Alain Thibaux is attempting to understand the structure of this market in two ways: - conducting a study of the Danish cosmetics market. Prospecting the demand of insurance...
