Abstract
Global consumption of water is on the double every twenty years on planet earth. It has been estimated that the consumption is more than twice the rate at which the human population rises. That being said, it can be easily inferred that the global water crisis is not chimerical. Undoubtedly, it is the plague of the 21st century. We, as the managers of BLUE GOLD INC, want to fight against this water scarcity. Hence the launch of our new product, called Sao will assist in this common cause to protect the planet against water scarcity. This product Sao is a lingual tablet which prevents dehydration. In other words, it is a substitute for water. Our market seems to be limitless. On a demographic analysis, the elderly folk form the base target audience as they are numerous in number and will therefore, be the first victims of the recurrent heat waves. But Sao can be seen as a consumer good for the lack of water which affects every human being. There are four main departments in our company (Finance, Sales, Marketing and Communication, and Research and Development). All the four departments are convinced towards achieving a common goal of ?Preventing water scarcity.'
