Hasbro
Case study - 5 pages - Brand management
Hasbro is a worldwide leader in entertainment. It is the number 2 of the toy market. With its most important competitor Mattel, the number 1, Hasbro is in possession of 70% of market share. Mr Potato Head, Monopoly, Easy-Bake, Trivial Pursuit, Scrabble, or even Clue, are games made in Hasbro. In...
Cadbury Schweppes
Case study - 12 pages - Brand management
Cadbury Schweppes is one of the world's largest beverage and confectionery company, with over 50 different brands, manufacturing plants in 25 countries, sales in a further 165 and a market extension that covers countries all over the world, such as Australia, New Zealand, Canada, Malaysia,...
A brief presentation of Arla foods
Case study - 11 pages - Brand management
Arla Foods is the leading Dairy Company in Scandinavia and UK today. It was created through a series of mergers. In 1995, the two major Danish dairy companies, MD Foods and Kloever Maelk, decided to merge, thus obtaining 90% of the Danish market. In 1999, MD Foods and Swedish Arla (the...
The launch of a new concept on the market - A revolutionnary war game
Market study - 28 pages - Brand management
This case provides a lot of different tools to understand the implementation of a new product or concept on the market. This case deals a lot with a marketing part, which shows to what extent the launch of a new concept is important. In another part, you will see the launch of a new concept of...
Plan de stratégie marketing d'Oxygen Inc. B52
Case study - 15 pages - Brand management
De nos jours, les entreprises développent de plus en plus leur activité à l'étranger. La globalisation contribue à la coopération entre pays. Néanmoins, viser l'international nécessite un travail préliminaire de recherche afin de réussir sur les marchés étrangers. Les dirigeants doivent...
Business report: Nikon
Case study - 7 pages - Brand management
Advertising and co., our agency is pleased to present the business report of the advertising campaign we want to implement throughout this closing date April 2006-March 2007 for the camera Coolpix on behalf the Japanese company Nikon. After understanding the target consumers' motives and the...
Marketing strategy of EMI group
Case study - 5 pages - Brand management
I choose to do my arts marketing report on the EMI Group operational in the music industry because it's an English company which many people are unaware of and is one of the world's leaders in the music industry. The company is an independent music publisher and owns record labels such as Blue...
Dorel Juvenile Group
Internship report - 9 pages - Brand management
Dorel Juvenile Group is a part of Dorel Industries, which is a global consumer products company. Dorel Industries is divided into three independent business segments: Juvenile, Home Furnishings and Leisure. Dorel employs approximately 4,800 people and its products are sold over 60 countries all...
Brand analysis and recommendation: Carlton Draught
Case study - 6 pages - Brand management
The survey we made about Carlton Draught showed us the positive and negative points of its brand image in customers' minds. In order to improve the brand image we will proceed in three parts. First, in the brand analysis we will analyse all the aspects of the marketing mix (product, price,...
Second report: the Monopoly from Hasbro
Case study - 34 pages - Brand management
The purchases are made by the parents and are integrally devoted to early-learning games, plushes and dolls. Parents and grandparents seek for educative products for their children. Games and toys which used to suit the 10 to 12 year olds are now adopted by the 8 to 10 year olds as well. The...
Strategic marketing : the secrets of Harry Potter's success
Case study - 12 pages - Brand management
Over ten years ago, the world witnessed the inception of one of the most impressive success stories ever - the Harry Potter books. Since the publication of the first book, Harry Potter has become a commercial, cultural and social phenomenon. With each passing year, the Potter mania has captured...
Tobacco industry
Market study - 14 pages - Brand management
Today, tobacco is the second major cause of death in the world. It is currently responsible for the death of one in ten adults worldwide (about 5 million deaths each year). If the current smoking pattern continues, it will cause about 10 million deaths each year by 2020. All companies of tobacco...
Stella Artois : marque globale d'Interbrew
Case study - 19 pages - Brand management
Dossier présentant le groupe Interbrew (Stella Artois) et sa stratégie de "marques globales", à travers les 4P (product/price/place/promotion) ; une présentation est donnée du "brand portfolio" et du "groth path matrix" ; puis une seconde partie est consacrée à une proposition différente de...
Brand Project: Elsève
Case study - 36 pages - Brand management
L'Oréal was created in 1907. It initially specialized in coloration products, and its activities were progressively spread to the whole hygiene and beauty sector. Now a Global leader on the cosmetic and beauty market, the group is present in all the countries of the world, thanks to its...
McDonald's Success
Case study - 4 pages - Brand management
For the last three decades, fast foods have been playing an increasing role not only in every step of the American daily life but also that of the whole world. We can't talk about fast food without thinking about McDonald as it symbolizes the fast food industry. Everyone has tasted it at...
Terra chips
Case study - 34 pages - Brand management
TERRA CHIPS, a USA-based company, founded in 1990, offers a wide range of vegetable and potato chips, which have created a new niche on the salty snack market. Terra has always had a tradition of creating masterful combination's of unique vegetables with a variety of fabulous flavors. So we...
Smirnoff Ice Vs. Bacardi Breezer - publié le 26/01/2007
Case study - 40 pages - Brand management
We have been requested to conduct a marketing research on the Alcopop industry and its two leading brands: Smirnoff Ice and Bacardi Breezer. In addition, we have developed a suitable marketing strategy and tactics for both brands in this specific industry. In order to conduct the research, a...
Lucozade Sport vs. Highland Spring
Case study - 7 pages - Brand management
Water in general is considered as a low risk, low involvement product. Despite the fact of being an ‘ever-since existing' product and fulfilling the primary need of survival, people's awareness of the importance of drinking water is a rather recent development. This has brought up various...
Absinthe
Case study - 9 pages - Brand management
Have you ever read Poe's, Maupassant's or Hemingway's works, examined Van Gogh's, Picasso's, Toulouse-Lautrec's or Manet's paintings, or even studied Baudelaire's, Rimbaud's or Wilde's pieces of art? Chances are you have, which means that you have also tasted the effects of la fée verte, the...
Gfk Group. Market research - published: 13/12/2006
Case study - 14 pages - Brand management
In this document, I present my experiences with the Gfk group with whom I worked for 4 months in the International Department. My work location was in Madrid in the Custom Research service department, headed by Mr Leon Ezcurra, the team manager. The department is in charge of the positioning and...
Green marketing issues about Total
Case study - 16 pages - Brand management
Total is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, Total is the fourth largest publicly-traded oil and gas integrated company in the world. Its businesses cover the entire oil and gas...
Business Plan - Deckchairman Inc
Business plan - 18 pages - Brand management
Deckchairman Inc has been selling hydraulic-lift chairs and hydraulic pumps since 2010. After a decade of research and development in robotics, the company is about to launch Movemate, a new product in the market of body extensions. MoveMate is a hydraulic-lift chair with mechanical arms. It...
Ready meals vs. Pot Noodle
Case study - 28 pages - Brand management
The aim of this report is to understand and analyze the consumer behaviour towards two products of two major brands which operate in a same sector. First of all, we chose the food industry in the specific market of “ready meals”; we immediately thought about Pot Noodles from Unilever,...
The Gillette marketing strategy: The key success factors
Case study - 13 pages - Brand management
Today, Gillette employs 28000 employees worldwide, has control over more than 60% of the world market and is present in 145 countries. The Gillette strategy is global and, aims to foresee the future (notably by the Committee horizon) and concerns the world which went up to “one...
Business plan : Bluegold, dehydration lingual tablet
Business plan - 39 pages - Brand management
Global consumption of water is on the double every twenty years on planet earth. It has been estimated that the consumption is more than twice the rate at which the human population rises. That being said, it can be easily inferred that the global water crisis is not chimerical. Undoubtedly, it...
Creating and launching a product
Practical guide - 22 pages - Brand management
What kind of product can be created originally? Is it an umbrella which can dry itself when it is no more in use? It will be small and compact in terms of size. This would make it practical and easy to carry. It can be found in different colors such as yellow, orange, pink, red, blue, green,...
Packaging segment: Market analysis
Market study - 7 pages - Brand management
There are two different points of view for the packaging aspect of the pharmaceutics market. On the one hand, we can consider that the aspect of the bottle or the container is not very important for the customer because it is not for pleasure that he buys it. Also the producer of the medicines...
Head & Shoulders: A Comprehensive Look at Consumer Behaviour
Case study - 18 pages - Brand management
This report provides an analysis and evaluation of Procter & Gamble's hair care line, 'Head & Shoulders'. With 'Head & Shoulders' new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other...
Business plan for floating shoes: launch of a new product in 2050
Business plan - 21 pages - Brand management
The Sun Mountain Company proposes floating shoes to everyone. We plan to launch our product in the United States and Canada first and then expand it to the international market after 2 years. Mission and Strategy Statements At the very beginning, Sun Mountain was a distributor of mountain...
Business plan for the creation of an enterprise: Bubbles Inc
Business plan - 17 pages - Brand management
Bubbles, Plc. is going to increase its offer by implementing one of the biggest stores dedicated to children in London and soon all around the world. All the products are designed to fulfill all the kids' needs. Since the kids are kings in today's society (2025), it appears that this market is...
