Abstract
American Eagle Outfitters, Inc., a Pennsylvania based company, is a leading retailer that designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. The first American Eagle Outfitters store opened in the United States in 1977 and expanded the brand into Canada in 2001. The retailer distribute merchandise via its e-commerce operation, ae.com, which offers additional sizes, colors and styles of favorite AE merchandise which ships around the world.
Its original collection includes standards like jeans and graphic T-shirts, as well as essentials that include:
accessories, outerwear, footwear, basics and swimwear under American Eagle Outfitters, American Eagle and AE brand names. The Company plans to open MARTIN + OSA, a new sportswear concept targeting 25 to 40 year-old women and men, by the end of 2006. Additionally, the Company plans to introduce Aerie by American Eagle, its new intimates sub-brand, in the fall of 2006. Currently, American Eagle Outfitters operates 869 AE stores in 50 states, the District of Columbia and Puerto Rico, and 71 AE stores in Canada. AE also operates a Website, ae.com, which offers additional sizes and styles of favorite AE merchandise.
