Abstract
Today, tobacco is the second major cause of death in the world. It is currently responsible for the death of one in ten adults worldwide (about 5 million deaths each year). If the current smoking pattern continues, it will cause about 10 million deaths each year by 2020. All companies of tobacco have marketing departments. Advertising and ways of communication have a very important function in this sector: the more a product is useless, the more it depends on its image. And it is, however very difficult to evaluate the real impact of an advertising campaign. The main reason for the success of cigarettes in the market is widely dependent on its image. And it is almost impossible to measure the impact of a campaign as it takes several years to build an image. But how has tobacco utilization grown so rapidly? Did marketing communication lead to this increase in its consumption? How does marketing communication influence tobacco sales, market trends and tobacco consumption? Who leads the advertising campaigns?
