Abstract
Many people today believe that there are too many advertisements. There are advertisements for everything and anything, and they are everywhere; on bicycles, cash register receipts, parking cards, pizza boxes, shopping carts, cups, etc. For instance, advertisers believe that a person sees from 600 to 800 advertisements per day. In the anti-advertising camp this number was estimated to be from 2000 to 3000!
Everyone is basically saying the same thing, and that the amount of advertising is too much to avoid generating a saturation point and a drop in consumer interest.
Meanwhile, some industrialists believe that there is too much regulation. They see this as one reason to explain publicity's loss of efficiency. So, in order for this campaign to be successful, it is necessary to strategically hide its commercial intent or identity. This is the reason behind the idea of "infiltration", which in this case translates to the term "stealth".
