SMART Objectives for Marketing and Communication at Hopium
Case study - 9 pages - Digital & e-marketing
Hopium, a French manufacturer of hydrogen-powered vehicles, outlines SMART objectives for its Marketing and Communication team, focusing on remote work integration, social media communication, and team collaboration.
Alternative Offline Marketing Strategies
Course material - 6 pages - Digital & e-marketing
Discover the power of street marketing, guerrilla marketing, and tactical media in creating impactful offline marketing campaigns.
"Assessing Lean Digital's Impact on Operational Excellence in Large Food Retail: A Study on Digital Tools, Customer Satisfaction, and Process Efficiency"
Dissertation - 22 pages - Digital & e-marketing
Unlock the Power of Lean Digital in Food Retail: Boost Operational Excellence and Customer Satisfaction. Discover how Lean digital transforms large-scale food retail (GSA) by enhancing process efficiency, reducing waste, and improving customer experience. Our comprehensive study reveals a...
Promoting Netflix's New Series in Europe: Influencer Marketing Strategy & Campaign Guide
Tutorials/exercises - 2 pages - Digital & e-marketing
Boost your Netflix series' visibility with our exclusive influencer campaign across Europe. We respond to the June 2021 data breach with enhanced security measures and a fresh promotional strategy. Engage young adults (15-35 years) through Instagram collaborations, contests, and live Q&A...
BureauBuddy Marketing Strategy
Case study - 9 pages - Digital & e-marketing
BureauBuddy's marketing plan to achieve revenue targets through lead generation and conversion rate optimization.
Pyrex Made In France Event Digital Marketing Plan
Case study - 10 pages - Digital & e-marketing
A comprehensive digital marketing plan for Pyrex's participation in the 'Made In France' fair, including social media monitoring, contest mechanics, and content strategy.
Maison Gaïa Digital Marketing Strategy
Case study - 4 pages - Digital & e-marketing
Discover Maison Gaïa's comprehensive digital marketing strategy, focusing on content creation, social media utilization, local partnerships, and customer experience enhancement.
E-Procurement Tools: Benefits and Limitations
Dissertation - 12 pages - Digital & e-marketing
Discover the contributions of e-procurement tools to businesses, including expense analysis, economic benefits, and productivity gains, as well as their limitations and risks.
Aigle Outdoor Brand History and Product Range
Case study - 32 pages - Digital & e-marketing
Discover Aigle's history, product lines, and global presence as a leading outdoor brand.
Creative Advertising Impact on User Engagement
Dissertation - 21 pages - Digital & e-marketing
This study examines the effects of creative advertising on user engagement, memorability, and purchase intention compared to traditional advertisements on social media.
CSR Communication in Hotel Industry
Dissertation - 7 pages - Digital & e-marketing
This document discusses CSR communication in the hotel industry, focusing on budget hotel chains and their use of digital social networks.
Maximizing Pyrex Brand Visibility and Engagement through "The Art of Glass Made in France" Event Strategy
Case study - 8 pages - Digital & e-marketing
Boost your brand's visibility and engagement with Pyrex's "The Art of Glass Made in France" event. This immersive experience is designed to stimulate interest among journalists, influencers, and consumers, while showcasing the quality and durability of Pyrex products.
Marketing in the Era of Social Networks
Dissertation - 32 pages - Digital & e-marketing
This document discusses the opportunities and limitations of marketing in the era of social networks, highlighting the evolution of marketing strategies and the importance of social media marketing.
Lean Digital in Food Retail: Benefits, Risks, and Limitations
Dissertation - 2 pages - Digital & e-marketing
Explore the role of lean digital in the food retail sector, its contributions, risks, and limitations, and how it impacts operational excellence.
Ethics in Hotel Online Advertising Data Use
Dissertation - 36 pages - Digital & e-marketing
This document examines the ethical issues surrounding the use of customer data in personalized online hotel advertising, highlighting the need for transparency and informed consent.
Sephora Brand Image on Social Networks
Case study - 8 pages - Digital & e-marketing
This report examines how Sephora develops its brand image through social networks and the benefits it derives from it.
Discover Trip Quechua Adventure
Case study - 12 pages - Digital & e-marketing
Explore the 'Trip Quechua' event and discover Quechua and Forclaz products for hiking and outdoor activities.
Digital Strategy and E-commerce Development for Saint Sylvestre Confectionery
Case study - 7 pages - Digital & e-marketing
Discover how Saint Sylvestre Confectionery developed a digital strategy and e-commerce platform to navigate the challenges of the PNNS 2019-2023 public awareness campaign and the rise of health-conscious consumers. Learn about their approach to transparency, differentiation, and image valorization.
Understanding the Evolution of the Web and Brand Communities
Litterature review - 32 pages - Digital & e-marketing
Explore the development of the Web from Web 1.0 to Web 5.0 and the role of social media in brand communities. Discover the characteristics of brand loyalty and the importance of social media in brand strategy.
The Impact of Digital Technologies on the Hotel Industry
Dissertation - 24 pages - Digital & e-marketing
This document provides a comprehensive analysis of the effects of digital technologies on the hotel industry, including the role of online comments, connectivity, and technological self-service. It also explores the future of hotel digitalization and the importance of technology in the...
Marketing Strategies for Fashion Brands: Understanding Millennials and New Technologies
Litterature review - 28 pages - Digital & e-marketing
This document provides an in-depth analysis of marketing strategies for fashion brands, focusing on the millennial generation and the impact of new technologies on the fashion industry. From social media to pop-up stores, discover how fashion companies are adapting to changing consumer behaviors...
Digitalization of a Real Estate Agency: Understanding the Scope of Digital Marketing
Diploma Thesis - 54 pages - Digital & e-marketing
This document provides an in-depth analysis of the digitalization of a real estate agency, exploring the scope of digital marketing, its challenges, and opportunities. From the development of websites to the creation of social networks, blog, newsletters, and mobile marketing, this document...
CV - Web Content Assessor
Sample resume - 1 pages - Digital & e-marketing
I am a motivated and professionally qualified student with a keen interest in the Internet and digital technologies. I am currently studying for a master's degree in business management at IES to strengthen my business and entrepreneurial skills.
Traffic Acquisition and Conversion Rate Part 1: Traffic Analysis
Case study - 8 pages - Digital & e-marketing
This document presents a comprehensive analysis of traffic on the website www.glassesandco.com, including page views, number of visitors, and the evolution of traffic in light of events and improvements made to the site. It also discusses traffic acquisition through social media advertising,...
Traffic Acquisition and Conversion Rate Analysis for vetandco
Case study - 3 pages - Digital & e-marketing
This document provides an in-depth analysis of the traffic acquisition and conversion rate for the e-commerce site vetandco, highlighting the evolution of traffic, effective and qualitative sources, customer acquisition cost, bounce rate, and conversion rate. The analysis aims to identify areas...
The Future Consumer & Brand Application
Essay - 5 pages - Digital & e-marketing
Depending on its needs, preferences and lifestyles, the consumer can customize and parameterize the technological tools that surround him: tutorials, body management, immediate and visual communication, targeted information flow, or domestic robots ... all managed by a benevolent artificial...
Application for the Position of Business Developer
Sample letter - 2 pages - Digital & e-marketing
This speculative application is perfect for someone who would like to work as a business developer in the field of fashion and luxury. It includes the example of a resume as well as a cover letter.
Application letter for the position of Community Manager
Cover letter - 2 pages - Digital & e-marketing
Having recently ended my Master of Arts in Fashion Studies in the Parsons School of Paris; I elected to apply for the post of Community Manager. It is a position that I feel very interested in, being coherent with both my studies and my previous relevant professional experiences.
Personal and Professional Assessment - Mobile Advertising at S4M
Internship report - 5 pages - Digital & e-marketing
During my time at S4M, as seen above, I had a wide and interesting range of missions that helped me enhance my set of skills and competencies. I will try to make a review of the competencies I developed at S4M. First, I learned a lot about the advertising industry. Indeed, my internship really...
Digital Marketing Management for Tourism and Hospitality
Case study - 5 pages - Digital & e-marketing
The This Girl Can campaign find success by modifying attitudes about female physical activity through targeted solutions to three major obstacles, including concerns of social judgment as well as accessibility and wanting motivation. The company will achieve more growth through increased digital...
