Abstract
'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'.
This company's name is totally in correlation with the new concept we plan to launch. As a matter of fact, the aim is to set up an online company in the rental business of luxury dresses for a one night event. This new firm will be first located in Paris, the French capital, as this is where private events necessitating the need for luxury clothing are more frequent.
After having analyzed the clothing market and the trends of the customers, we have defined a gap which seems profitable. The clothing market in France is saturating which explains the opportunity for this new concept to rewrite the trend of consumption in a different way. Moreover, we have noticed the importance for people to feel different from each other by wearing branded clothes. People are becoming increasingly fixated regarding the luxury business and are keen to partake of luxurious clothing. However, everybody cannot afford to pay for it. This is the reason why our concept is original and has a great chance of being successful. Indeed, this will satisfy this new demand giving them the opportunity to wear haute-couture dresses, even if it is for one night.
Furthermore, in order to strengthen our beliefs, we have conducted a questionnaire. It shows us that a large part of the women population is ready to pay between 50 euros and 150 euros for renting a luxury dress for a one night event.
In this business plan, you will be able to see all the different steps and analyses we carried out to make our project a success. This includes the description of our future company, a detailed market analysis, the business strategies and finally the financial analysis.
