Job Application Letters
Sample letter - 4 pages - Medias&communication marketing
A collection of job application letters for various positions such as Actuary, Purchaser, Piano Tuner, and Advertising Space Buyer.
Emotivi Application Marketing Strategy
Dissertation - 63 pages - Medias&communication marketing
Discover how Emotivi promotes its application for seniors through a multi-channel communication strategy, targeting healthcare professionals and individuals.
Cultural Mediation and Podcasting
Diploma Thesis - 23 pages - Medias&communication marketing
This document explores the role of cultural mediation in podcasting, eventization as a tool for mediatization, and corporate social responsibility in creating a sustainable economic model.
AVI and Customer Loyalty in Music Streaming
Dissertation - 32 pages - Medias&communication marketing
This document examines the role of Intelligent Virtual Agents (AVI) in enhancing customer loyalty on music streaming platforms by improving accessibility, assistance, and personalization.
Impact of Augmented Reality on Cognitive Load
Dissertation - 3 pages - Medias&communication marketing
This research project explores the effects of Augmented Reality (AR) on cognitive load, examining its impact on learning and task performance.
Augmented Reality and Cognitive Load
Litterature review - 3 pages - Medias&communication marketing
This document discusses the impact of augmented reality on cognitive load in educational settings, highlighting its potential to reduce unnecessary cognitive load and improve learning outcomes.
Azure Sales Strategy Optimization
Case study - 15 pages - Medias&communication marketing
This document outlines a comprehensive sales strategy for Microsoft Azure, focusing on commercial objectives, team needs, and optimization measures to drive growth and success in the cloud computing market.
Digital Economy and Information Goods
Course material - 3 pages - Medias&communication marketing
The document discusses the digital economy, its objectives, and the characteristics of digital goods and information. It highlights the emergence of digital capitalism and the role of GAFAM companies.
Strategic Intervention Plan for Addressing Substance Abuse in Skirbeck, Lincolnshire
Case study - 5 pages - Medias&communication marketing
The predominant health problem with the highest prevalence in the area is smoking among young people. Substance use, particularly tobacco smoking by young adolescents, turns out to be one of the most predominant health problems in Skirbeck, Lincolnshire, with a prevalence rate of 4.5% among those...
How Do Social Media Business Models Affect the Public Sphere?
Essay - 2 pages - Medias&communication marketing
Social media platforms have emerged as the center of the universe for our digital persona, changing how people communicate with each other and profoundly impacting both the economic sector and the public arena. At the core of their influence lies an innovative business model that exploits...
Digital Workplace Transformation: Reinventing Communication - Penny Swift (2023) - Organizational Communication in the News
Book review - 4 pages - Medias&communication marketing
In today's dynamic environment, digitization has emerged as the basis of business transactions across the globe. The essay will further explore the dimensions underpinning the move towards digital transformation, their importance, and soft changes in culture that need to be adjusted to pave...
The use of parodies in advertising industry
Summary - 3 pages - Medias&communication marketing
The underlying argument linking the five documents is the advertisement industry or, to be more specific, the way in which parodies can be made of advertisements, how said parodies can subsequently be exploited for commercial or informative purposes, and how these so-called spoofs, can help...
KPIs in the media industry
Market study - 1 pages - Medias&communication marketing
Overall, the media industry is really unstable due to its fragile KPIs : it is constantly changing, evolving, and each industry has to adapt to its customers. That means that both challenges and opportunities are numerous, and can either lead to the failure of a company, or to its success,...
Marketing Plan for a Media Advertising Company in Spain
Thesis - 26 pages - Medias&communication marketing
In the current advertising landscape, where consumers are constantly exposed to a multitude of promotional messages, it is essential to ensure the relevance and added value of advertising campaigns to captivate the attention of the target audience. The success of the strategy will depend, in this...
Marketing and communication strategy - SKIMS
Case study - 7 pages - Medias&communication marketing
Designed in 2019, the brand has been based on Kim Kardashian's notoriety and appears intrinsically connected to her intuitive, feminine, and bold personality as a global influencer, with more than 319 M followers on different social networks such as Instagram, Facebook and Twitter.
Advertising poster for an internship offer
Creative writing - 1 pages - Medias&communication marketing
This is an advertising poster for an internship, during the summer school holidays, for high school students.
Corporate digital communication - Lacoste
Case study - 36 pages - Medias&communication marketing
This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.
Business report: H** M** France - press agency, advertising
Internship report - 15 pages - Medias&communication marketing
The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...
Synergy in media promotion: a useful strategy or an optimistic decoy?
Essay - 3 pages - Medias&communication marketing
The tendency towards synergy in media promotion, started in earnest in the 1980s, has only grown since then. With the wide variety of possible media in existence, news and entertainment alike are struggling to use all of these different tools to their advantage. Film, television, print, music,...
Is viral marketing an effective tool?
Case study - 30 pages - Medias&communication marketing
Many people today believe that there are too many advertisements, and this is not just an opinion since advertisers estimate that an individual sees from 600 to 800 advertisements per day. Everyone is basically saying the same thing, and that is the amount of advertising is too much to avoid...
International Advertising Analysis: BMW and Alfa Romeo
Case study - 9 pages - Medias&communication marketing
This paper is to give some recommendations to Alfa Romeo's advertisement regarding the Alfa Romeo 159, as it is not really attractive in the consumer's point of view and seems to be odd in conception, especially if we compare it to the BMW. Firstly, regarding the title of the ad “Alibi...
Viral Marketing: Wilkinson
Thesis - 36 pages - Medias&communication marketing
The ad was created in September 2007 - The video clip was watched over 6 million times in 220 countries! - The game "Fight for kisses" was downloaded 340,000 times. - Result: Wilkinson is one of the leading brands in its market segment (before Gillette). Instead of launching a campaign to...
Motrin's Mommy Headache: A Lesson in Social Media Experimentation
Case study - 2 pages - Medias&communication marketing
“Brands are delicate things, but social tools exist not only to hear bad news but to engage even that part of the crowd which has made it clear you have tripped up — maybe, especially that niche.” This quote essentially summarizes how Johnson & Johnson should have reacted to the...
Ben & Jerry's campaign plan for the "Fair Trade" campaign
Thesis - 6 pages - Medias&communication marketing
Ben & Jerry's is an American ice cream company founded in 1978 by Ben Cohen and Jerry Greenfield. It's a division of Unilever and manufactures ice creams, frozen yogurts, and ice cream novelty products. To define the marketing plan of the company, we have to use the SOSTAC method (PR Smith,...
Terry Tate Office Linebacker Reebok commercial case study
Case study - 5 pages - Medias&communication marketing
The market of sports goods and equipment is one of the most competitive in the clothing industry. Sports textile industry is ruled by three major international brands: - German Adidas Group, founded by Adi Dassler in 1949. - American group Nike, founded by Phil Knight and Bill Bowerman in 19621...
Strategic analysis - Yahoo!!
Case study - 13 pages - Medias&communication marketing
The underlying mission of Yahoo is to “connect people to their passions, their communities, and the world's knowledge.” To ensure this, Yahoo offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by...
Multiculturalism in theatre marketing
Essay - 5 pages - Medias&communication marketing
The word 'theatre' finds its roots in the Greek, the word theomai means 'to watch', and has given theatron, that has later become 'theatre'. The theatre was born during the Antiquity when some priests began to mime religious scenes in order to gather the population for...
Weekly television show "Freeze images " - face to the changing media world
Case study - 3 pages - Medias&communication marketing
Whether it is television channels, radio stations, newspapers or websites, traditional media is facing the crucial challenge to adapt or die. In France, for the past four years, a television show called Arrêt sur images has gone through tremendous changes in order to survive. Arrêt sur images...
Facebook and social networks - to transform a community in economic value
Presentation - 84 pages - Medias&communication marketing
Today, 300+ million people have a Facebook account online. In less than 6 years, this website has been able to reach a quarter of the whole internet population. Facebook is now, the leading online social network and is a game changer in the internet world. Online social networks are becoming a...
The Walt Disney company - publié le 27/01/2010
Case study - 6 pages - Medias&communication marketing
The Walt Disney Company was mainly created by Walter Elias Disney but it was also founded by his brother Roy.O. Disney. The Walt Disney Company was born in 1923. Let us look into the various facets behind the creation of this company. Walter Elias Disney was born in Chicago in 1901. When he was a...
