Apple - case study - publié le 22/02/2008
Case study - 9 pages - ICT marketing
Apple's designs are, well, elegant. There is no better word for it. Sony and Toshiba can come close at times, but, on average, Apple has the best designed hardware from an aesthetic's point of view of any vendor. It is amazing that, after several years, no one has been able to design a...
Samsung mobile phones
Case study - 17 pages - ICT marketing
Today, the market of mobile telephony in Europe is very attractive. It remains a promising sector which is always expanding and has a strong growth rate. The mobile phone market is very profitable. It generates strong profits. For example, in 2004, the profits of Samsung rose to 10,3 billion...
DELL: logistics research report
Case study - 21 pages - ICT marketing
Dell has revolutionized the industry in the last 20 years, to make computing accessible to customers around the globe, including businesses, institutional organizations and individual consumers. Because of Dell's direct model, and the industry's response to it, information technology is...
Infosys on the IT services market
Case study - 55 pages - ICT marketing
1. Briefly describe IT services industry with a particular focus on offshore segment using the Five Forces Framework 2. What are the reasons for the success of Infosys? Describe the firms positioning, its unique value chain and the resulting competitive advantage. Assess the extent of its cost...
Marketing of Miller Lite
Case study - 15 pages - ICT marketing
Few years ago, we noticed that the main impetus for growth came from increased consumption in developing countries. However, in more established beer markets, volume growth was very slow due to increasing saturation. Subsequently, we noticed a radical change. Manufacturers were seen actively...
Business Value of Amazon e-business
Case study - 12 pages - ICT marketing
In a world where anyone can purchase just about anything online, it can be difficult to start and maintain a business selling online goods. Media such as CDs, books, and movies are common ware being sold on the Internet. Over the last decade, online stores have come and gone so often, that many...
Croatia
Case study - 15 pages - ICT marketing
The goal of this group work is to analyze a country e-marketing strategy, to see if it is adapted to the target, to its cultural and economical environment and its potential and finally to have a critical opinion on the strategy employed. To reach these objectives we will divide our paper in 3...
Google case study
Case study - 11 pages - ICT marketing
Nowadays, Google is considered more as a daily useful tool than a large worldwide company. This Google website is so essential for all the IT users that we have the tendency to forget the men, the women and the know-how behind this wonderful and rapid search tool. But behind this webpage, a huge...
e-business in the development of Interflora - Case study
Case study - 11 pages - ICT marketing
Our study will focus on Interflora with respect to the French market. The French website will have interface with all other region based Interflora websites throughout the world, so as to ensure prompt and efficient global deliveries. Interflora is the largest flower delivery company by which...
E-marketing plan for IMPRINT (printing company)
Case study - 15 pages - ICT marketing
This E-Marketing Plan is designed to enable IMPRINT to improve its selling performances and to be more competitive in the lithography sector. To explain the proposal concerning an electronic strategy, I added a complete analysis of the company and its external environment as well as a summary of...
Apple case
Case study - 9 pages - ICT marketing
It's a tough task for companies to accomplish if asked to develop a competitive advantage into a sustainable competitive advantage. If companies need to satisfy this criteria, it could mean that the designated company should not possess qualities such as a value creating ability or...
Clear-Wire-IP, a new way of calling
Case study - 13 pages - ICT marketing
There are no news in the fact that the ICT sector has been developing at an outrageous pace for the last two or three decades. A great amount of new gadgets appear every day on the market; some useful and others less useful. This also implies that we are working in a relatively risky market where...
Ericsson and the creation of the mobile telephony systems business
Case study - 7 pages - ICT marketing
In 1980, SRA was a small and autonomous subsidiary of Ericsson whose president was Ake Lundqvist. Ericsson was one of the biggest public telecommunications company at that time when Bjorn Lundvall was the CEO. The text focuses on the entry of Ericsson in the mobile telephone market. Indeed, it...
Marketing case: Palm - publié le 30/11/2006
Case study - 7 pages - ICT marketing
As consumers' needs changed, Palm responded by developing new products to meet their needs. The users required personalization (changeable faceplates), better screen contrast and longer battery life. As many of them were users of PCs and internet, the product was built in with the wireless...
Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage
Case study - 24 pages - ICT marketing
When approaching this assignment, the second topic offered attracted us by its novelty and the challenges it represents. We wanted to study a successful and well known company that was constantly looking for new markets and offering new variants of known devices, to find out what constitutes a...
The Palm Pilot
Case study - 13 pages - ICT marketing
Palm Inc. is the leading global provider of Personal Digital Assistants (PDAs) for both hardware and operating systems. The company sold its first PDA in 1996 and quickly established a leadership role in the PDA industry. In a span of four years, its revenues grew from $1 million to $564 million....
