Abstract
The goal of this group work is to analyze a country e-marketing strategy, to see if it is adapted to the target, to its cultural and economical environment and its potential and finally to have a critical opinion on the strategy employed. To reach these objectives we will divide our paper in 3 parts. First we will consider the current country's on-line status, its presence, its supporters, its content and the image resulting from this branding. Then a country audit will be done in order to analyze both the country environment and image and we will conclude this paper with a recommendation part, trying to sum up the amelioration points and making some propositions to enhance the nation's e-presence. After reading the case and according to the existing country name-dot-com list in which we can't choose any country, we made a list of emergent countries we found attractive for tourism. The idea was to find countries with a high communication potential and allow creativity for the last part of the report, the recommendation one.
