Hotel Industry Adaptation to Post-COVID Consumer Expectations
Dissertation - 3 pages - Clients and users behaviour
The COVID-19 crisis has triggered significant changes in consumer behavior and expectations in the hotel industry, with a focus on personalized offers, sanitary safety, and social responsibility.
"Building Strong Brand Communities: Strategies for Customer Engagement and Loyalty"
Tutorials/exercises - 5 pages - Clients and users behaviour
Unlock the Power of Brand Communities: Boost Customer Loyalty and Drive Growth. Discover how industry leaders like Nike and Nutella foster deep emotional connections with their audience through community creation, participation encouragement, and memorable experiences. Learn how to create a...
Customer Loyalty Strategy in Parcel Delivery
Litterature review - 2 pages - Clients and users behaviour
Discover how to retain customers in a competitive parcel delivery market through effective loyalty strategies, tailored to the needs of businesses and individuals.
BNPL Impact on Consumption and Debt
Dissertation - 45 pages - Clients and users behaviour
Analysis of the impact of Buy Now, Pay Later (BNPL) on consumer behavior, debt, and environmental sustainability in France.
The Evolution of Consumption and Identity
Dissertation - 19 pages - Clients and users behaviour
This document explores the changing landscape of consumption, from ostentatious and collaborative consumption to responsible consumption, and its impact on individual identity and mental well-being.
Consumer Behavior - Attitude theory and behavior change
Essay - 2 pages - Clients and users behaviour
Consumer behavior is defined according to three distinct patterns. Indeed, it can be a desire, a feeling, which leads to a specific attitude and gives a reason for the consumer to buy. If buying an item makes him happy, then that can be enough to buy it. The second point is the need. A consumer...
A Model of Trust and Professional Skepticism in the Auditor-Client Relationship - Lori Kopp, W. Morley Lemon, and Morina Rennie (2003) ; Selected Behavioural Factors in Client-Initiated Auditor Changes: The Client-Auditor Perspectives - Peter J Baldacchino, Rosalene Caruana, Simon Grima and Frank H Bezzina (2017)
Book review - 2 pages - Clients and users behaviour
This document summarizes the content of two articles on the auditor-client relationship: - A Model of Trust and Professional Skepticism in the Auditor-Client Relationship - Lori Kopp, W. Morley Lemon, and Morina Rennie (2003) - Selected Behavioural Factors in Client-Initiated Auditor Changes: The...
How does gamification enhance customer engagement?
Dissertation - 23 pages - Clients and users behaviour
Primarily, our study is designed to explore the intricate interplay between gamification and consumer behavior. This foundational objective is embedded within a methodological framework aimed at comprehending the influence of gamification on consumer decision-making processes. Through meticulous...
The impact of cognitive dissonance in higher education and career choices
Litterature review - 17 pages - Clients and users behaviour
Cognitive dissonance, a concept both profound and captivating, was brought to the fore by Leon Festinger in 1957. It embodies the psychological discomfort experienced by individuals when they encounter conflicting beliefs, attitudes, or behaviors. This incongruity incites a pursuit of cognitive...
The WidgetTech Customer Satisfaction Survey
Case study - 3 pages - Clients and users behaviour
WidgetTech is a leading technology company that specializes in manufacturing and selling cutting-edge widgets. Over the past few years, WidgetTech has experienced a significant drop in customer satisfaction scores. Their customers, who come from a wide range of industries, have reported issues...
Do New Technologies Prevent Consumers From Being Loyal to Brands?
Essay - 4 pages - Clients and users behaviour
The digitilization of the world is disrupting all human activities. By modifying the way we obtain, transmit and exchange information, digital technology is profoundly changing the way we consume, trade and communicate. New technologies are also disrupting our approach to marketing and especially...
Purchasing behavior - Detailed essay plan
Dissertation - 3 pages - Clients and users behaviour
This document helps structuring a dissertation about consumers' behavior and especially purchasing power through a detailed plan. Research's references are French.
Mass consumption and crisis situation - Parallel with the Coronavirus
Case study - 4 pages - Clients and users behaviour
In recent days, panic has invaded the homes of French consumers, since the Coronavirus has officially arrived in France, causing in particular the closure of schools. In these moments of doubt, fear and anguish, some consumers have tended to rush into the supermarket shelves in order to provide...
Integrated global marketing
Essay - 5 pages - Clients and users behaviour
David Ogilvy, a British advertising executive, famously said that nobody buys from a clown. This essay will analyze if it is true or not. We will analyze the effects of humor in advertisement on consumers in America. Firstly, an analysis of the advertisements' market should be done in order to...
Consumer Behavior: Furniture's purchase
Market study - 16 pages - Clients and users behaviour
Nowadays, more people are interested in Furnish and design their home. There are a lot of specialized magazines and TV Shows. For instance, in Western Switzerland, around 15% of the population watches the French program “D&CO” by M6 channel. We can also note that in the German part of...
Teens: A new marketing target
Thesis - 20 pages - Clients and users behaviour
The purpose of this project is to understand why adolescents are an important target and that it cannot be ignored by brands in these modern times. Indeed, companies spending on advertising for teenagers have exploded in recent years. The two main objectives of this project are: firstly to...
Market study: Case of Curly
Market study - 11 pages - Clients and users behaviour
This marketing plan aims to provide a short overview of the issues, objectives, strategies and actions of Curly and their expected outcomes for the launch of a new product. Curly is a firm that was established in 1960; it is in the food business in France and it is represented in every French...
Consumer behavior : analysis of U by Kotex
Case study - 7 pages - Clients and users behaviour
U by Kotex is a brand of feminine care products produced by Kimberly-Clark Australia and New Zealand. It targets the 16-24 year-old women notably through television commercials. Most of these women are in schools, colleges or universities and are perceived as outgoing along with active...
Victoria secret on Facebook
Case study - 7 pages - Clients and users behaviour
This report examines the concept of social media marketing using Facebook. Victoria's Secret Pink approach to Facebook marketing is thoroughly analyzed in relation to the relevant buyer behavior theories. It also highlights the strengths and weaknesses of Victoria's Secret Pink approach...
Coca cola virtual world
Case study - 7 pages - Clients and users behaviour
Coca Cola is a big company in the food and beverage industry, in order to immerse their market share into young generation; this firm has established Mycoke.com in 2002 and succeeded their business as the first company in the industry use virtual world as a new kind of media. In 2007, they expand...
The development of ethnic marketing in France
Case study - 10 pages - Clients and users behaviour
Over the last few years, the marketing concept has greatly developed because of a complexity of consumers' behaviours. As a consequence, the marketing had to adapt to new emerging needs. The diversification of the behaviours has naturally forced the marketing and men to diversify their...
The Threat of Identity Theft in Direct Marketing - published: 06/07/2010
Essay - 5 pages - Clients and users behaviour
The digital world has become a household term, literary in all homes of the developed countries. Through the use of the internet the volume of transactions conducted online has increased a lot. Among the transactions conducted online are marketing and shopping. These transactions, not like other...
"How consumers consume : a typology of consumption practices", Douglas B. Holt (1995)
Book review - 1 pages - Clients and users behaviour
Douglas B. Holt dans son ouvrage "How consumers consume : a typology of consumption practices", s'intéresse à la structure des classes sociales et à l'impact de la consommation sur celles-ci, il est partisan de la Consumer Culture Theory. Il s'intéresse également aux marques, plus précisément à...
The Threat of Identity Theft in Direct Marketing - publié le 31/05/2010
Essay - 4 pages - Clients and users behaviour
Identity theft is rampant, especially now that the present technology is capable of producing us the ways by which we could infringe upon the privacy of another. The victims of identity theft are the customers whose personal information is obtained. The Direct Marketing community is also in the...
The company :Safety Matic
Internship report - 9 pages - Clients and users behaviour
During the second year in INSEEC Paris, we, the students have to fulfill a three month training period in a foreign country in a commercial function or any other function allowing us to ameliorate English, Spanish or the German language in order to have a concrete approach of foreign experience....
Analysis of process purchase and types of consumers
Case study - 3 pages - Clients and users behaviour
According to the Oxford English Dictionary, to shop means "to go to a shop or shops to buy goods". Therefore, the retailers have to know who shops. They have to determine their shoppers' profile and then understand the shopping process to be able to have an effect on it, through retail...
Project marketing - case study of the 'Company ' Michel et Augustin
Case study - 11 pages - Clients and users behaviour
The instability which is sensed nowadays in the French biscuits and cakes market is mainly a consequence of the economical context. The current crisis carried a strong recession and its impacts are difficult to foresee. We noted from 2005 to 2007 a period of rising prices concerning the biscuit...
Brand and the crisis
Essay - 11 pages - Clients and users behaviour
The crisis has modified the habits of consumption of everyday life. However, for three years, people in France were talking about problems with their purchase power. They saw that prices were growing faster than their incomes. The crisis has just sped up in this phenomenon. This feeling of...
The mosquito project: a new and safe medical intelligent
Market study - 16 pages - Clients and users behaviour
The goal of our group is to develop and to sell a new smart and secured medical system without hype. The system proposes an atomized injection for the treatment of an individual and which are possible at home. Indeed, elaborated injection systems, like pre-filled hype provoke a lot of needle...
Social Bookmarking with the main emphasis on Digg and Delicious
Case study - 30 pages - Clients and users behaviour
The Internet is inconceivably huge. There are more than 50 million unique websites and somewhere between 30 and 60 billion unique web pages. For ages, people have been asking each other about books they might like to read. People rely on other people's opinions more than any advertisement....
