The WidgetTech Customer Satisfaction Survey
Case study - 3 pages - Clients and users behaviour
WidgetTech is a leading technology company that specializes in manufacturing and selling cutting-edge widgets. Over the past few years, WidgetTech has experienced a significant drop in customer satisfaction scores. Their customers, who come from a wide range of industries, have reported issues...
Mass consumption and crisis situation - Parallel with the Coronavirus
Case study - 4 pages - Clients and users behaviour
In recent days, panic has invaded the homes of French consumers, since the Coronavirus has officially arrived in France, causing in particular the closure of schools. In these moments of doubt, fear and anguish, some consumers have tended to rush into the supermarket shelves in order to provide...
Consumer behavior : analysis of U by Kotex
Case study - 7 pages - Clients and users behaviour
U by Kotex is a brand of feminine care products produced by Kimberly-Clark Australia and New Zealand. It targets the 16-24 year-old women notably through television commercials. Most of these women are in schools, colleges or universities and are perceived as outgoing along with active...
Victoria secret on Facebook
Case study - 7 pages - Clients and users behaviour
This report examines the concept of social media marketing using Facebook. Victoria's Secret Pink approach to Facebook marketing is thoroughly analyzed in relation to the relevant buyer behavior theories. It also highlights the strengths and weaknesses of Victoria's Secret Pink approach...
Coca cola virtual world
Case study - 7 pages - Clients and users behaviour
Coca Cola is a big company in the food and beverage industry, in order to immerse their market share into young generation; this firm has established Mycoke.com in 2002 and succeeded their business as the first company in the industry use virtual world as a new kind of media. In 2007, they expand...
The development of ethnic marketing in France
Case study - 10 pages - Clients and users behaviour
Over the last few years, the marketing concept has greatly developed because of a complexity of consumers' behaviours. As a consequence, the marketing had to adapt to new emerging needs. The diversification of the behaviours has naturally forced the marketing and men to diversify their...
Analysis of process purchase and types of consumers
Case study - 3 pages - Clients and users behaviour
According to the Oxford English Dictionary, to shop means "to go to a shop or shops to buy goods". Therefore, the retailers have to know who shops. They have to determine their shoppers' profile and then understand the shopping process to be able to have an effect on it, through retail...
Project marketing - case study of the 'Company ' Michel et Augustin
Case study - 11 pages - Clients and users behaviour
The instability which is sensed nowadays in the French biscuits and cakes market is mainly a consequence of the economical context. The current crisis carried a strong recession and its impacts are difficult to foresee. We noted from 2005 to 2007 a period of rising prices concerning the biscuit...
Social Bookmarking with the main emphasis on Digg and Delicious
Case study - 30 pages - Clients and users behaviour
The Internet is inconceivably huge. There are more than 50 million unique websites and somewhere between 30 and 60 billion unique web pages. For ages, people have been asking each other about books they might like to read. People rely on other people's opinions more than any advertisement....
Ushuaïa shower shampoo for Men
Case study - 16 pages - Clients and users behaviour
The market of cosmetics is now becoming a true economic reality. Even if it still has a quite limited size, its average growth rate of more than 7% between 1997 and 2001 shows that it is really skyrocketing. It now represents nearly 3 billion euros worldwide. More and more products are launched...
Marketing & Children
Case study - 11 pages - Clients and users behaviour
For about 15 years we have observed that the strategies of advertisement companies have completely changed towards the population of children. In this presentation, we consider children as the people who are from 4 to 14 year old. Advertisers have started to develop new strategies in order to...
Research methods for managers, Study Marionnaud
Case study - 12 pages - Clients and users behaviour
If you hear the names Enron or WoldCom, what do you think about? The primary images conjured up are of corruption, accounting frauds and so forth. The increase in the number of scandals over the last few years has lead to a great negative feedback from the consumers who have become more concerned...
What is the impact of service in the fast food industry ? (common points and differences arisen by a comparison between McDonald and Burger King in Bergen city)
Case study - 16 pages - Clients and users behaviour
Through our course “Service Marketing and Management” at NHH, we got the idea of doing our own study to figure out the major differences of McDonald and Burger King in Bergen by examaning customers' different perceptions, expectations, satisfactions and loyalty towards them. We tried to...
International marketing: "McDonald's and Obesity" - published: 24/05/2009
Case study - 7 pages - Clients and users behaviour
Around one million people in the world are affected by the scourge of obesity in the world. This figure is twice more than the rate at which it was 10 years ago and many doctors worry that this could further increase. Many attribute this rise in weight to the massive presence of fast foods in the...
The consumer behaviour
Case study - 27 pages - Clients and users behaviour
Nowadays, more and more students decide to study abroad in order to enhance their language abilities and discover new cultures and lifestyles. As a French student who lived and studied in Paisley for a year, the author is aware that going abroad to study is an important and difficult decision to...
Improving Vichy Sun Care sales for teenagers and young adults
Case study - 17 pages - Clients and users behaviour
The objective of our work is to increase the sales of Vichy sun care products for the segments of 13 - 25 years old people. To reach to our target group, we used two main marketing styles which are strategic marketing and operational marketing. In strategic marketing, firstly we analyzed the...
Portfolio project: Consumer behavior advertising
Case study - 9 pages - Clients and users behaviour
Often, sport professionals are chosen to promote sport products such as clothes or shoes, or just a brand in general. This is based on the fact that in this market, consumers need some icons to imitate, especially the younger generation, who seek a role model to shape their attitudes. This...
Comparative analysis of loyalty programs at Orange and Vodaphone Romania
Case study - 22 pages - Clients and users behaviour
Our study is a comparative analysis of the loyalty programs promoted by two of the largest Romanian mobile network companies, Vodafone and Orange. After briefing on the subject of loyalty programs and their functions in the case of a company, we have presented the generalities of the loyalty...
Buyer behaviour and integrated marketing communication : Olympus Mju 790SW
Case study - 4 pages - Clients and users behaviour
According to Assael (1992), the ?likely decision proces's is pivotal when it comes to understanding the consumer's way of purchasing a product and therefore it is of utmost importance to consider it for its creation and official launch. A compulsory condition for an effective...
Can we explain consumer shopping habits by demographic and sociological characteristics? Example of a French city, Dijon
Case study - 68 pages - Clients and users behaviour
French people's purchasing power has always been a pre-occupation, and it remains as an important issue, in a context of fluctuations of euro currency and political reforms. French people's consumption behaviours have been strongly transformed by the structure of shopping areas, as well...
German consumer behaviour
Case study - 26 pages - Clients and users behaviour
German consumer behavior: Being exchange students from Europe, it is interesting for us to learn about German consumer behavior. All of us live near this huge country that represents the biggest European market. To be honest, before starting this paper we did not know a lot about Germanyand all...
Marketing to women
Case study - 7 pages - Clients and users behaviour
A few weeks ago, the French brand Celio launched a very original concept aimed at women. Celio is a men apparel brand, but 50% of their customers are women who want to buy clothes as a present. In more and more Celio shops, women can find “The Shoppenboys”. The Shoppenboys are men from...
The global youth market (with a case study about Converse)
Case study - 8 pages - Clients and users behaviour
Hassan and Prevel in 1991, defined the global marketing segmentation ‘as the process of identifying specific segments- whether they be country groups or individual consumer groups- of potential consumers with homogeneous attributes who are likely to exhibit similar responses to a company's...
Buyer interview
Case study - 6 pages - Clients and users behaviour
To conduct my buyer interview, I have contacted a French company named Alimentation Fine de France (AFF), which means French Fine Food. My contact was Marie-Dominique X, the key buyer of the company. I asked her a few questions about her company, the general buying process, and the people who...
Why Sunshine Coast residents value conventional medical treatment more than natural therapies
Case study - 4 pages - Clients and users behaviour
Great progresses have been made, during the last century in the treatment of diseases. Indeed cure is more effective and quick today. Conventional medicine, drugs and scientific research is used everywhere, but it still varies according to the country. At the same time, we see that natural...
How do Toy industries react about the problem of counterfeiting & product piracy?
Case study - 11 pages - Clients and users behaviour
The fight against counterfeiting is a battle which requires an approach on many levels. It is estimated that counterfeit toys account for 12 per cent of the European toy market. Counterfeiting is a danger for the health of the consumer whose undermines industries and makes criminal organisations...
The importance of consumer behaviour through the example of Dim's marketing: A successful French tights company
Case study - 5 pages - Clients and users behaviour
“Consumer behaviour has been described as the dynamic interaction of affect and cognition, behaviour, and environmental events by which human beings conduct the exchange aspects of their lives” (Blythe, J. The essence of consumer behaviour, p.2). In other words, marketing strategies...
Study of Auchan: Understanding its consumers behaviour
Case study - 3 pages - Clients and users behaviour
Auchan is one of the world's leading retail groups. As shown on appendix 1, this group operates 357 hypermarkets in 11 countries across the world, and 649 supermarkets in France, Spain, Italy, Poland, Russia and Morocco. In France, Auchan has two main competitors Leclerc and Carrefour, its market...
Consumer behavior : Dove vs Palmolive
Case study - 15 pages - Clients and users behaviour
The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear. The blue color is reminded with the website which...
Direct Marketing and McDonald's use of Direct-Mailing
Case study - 9 pages - Clients and users behaviour
Direct mail can be considered as any unsolicited printed material sent directly through mail, or somehow delivered to the prospective customers or contributors. Things like catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered as direct mail....
