Abstract
Michel Et Augustin is an innovative French food brand created in 2005, with activities on several food markets: biscuits,crackers,yogurts and desserts. Different products are sold, such as "little round and good biscuits", sweet and savory, fresh mixed fruit juices, drinkable yogurts called "cows to drink" in the jargon of the brand,"little squares not very square" coated biscuits,"little cookies from France" and "cows in little and big jars".These products can be easily spotted thanks to a black and white cow, which is the symbol of the company.
The concept is nature: fresh foods, tasty, healthy, with a creative packaging, and the most important,which puts in a good mood! These products are distributed in supermarkets and hypermarkets, in convenience stores, delicatessen shops, snack outlets, high quality fast foods and even in video clubs!Augustin and Michel started to launch the venture in 2005, being only two, but today there are more than 30 people involved in the adventure. They make a turnover of 20 millions euros and are very famous in France for the way they adopt to communicate about their adventure and their products.
