Abstract
Today, the human resources management is a key point for succeeding in the market. With the globalization, the companies need to manage their employees with efficiency and take in consideration several facts such as for instance, the culture. The main challenge is clearly to develop its business at the international level and to succeed in managing one company with several local characteristics but maintaining at the end a global and powerful guiding thread in the strategy.
How to manage a company in the European environment? We are going to look the key points for a company which wants to develop its business in Europe and explain with examples and concrete elements how to avoid several pitfalls and maximize every chance for succeeding. The company gocreative.net is fictional but inspired by the website spreadshirt.com.
Gocreative.net is a new French website which allows to create its own shirts, apparels and personalize a lot of items (mugs, aprons, bags, etc..). It is a young company which received several French prizes and awards for its business idea in term of online sells. Contrary to the other companies which make this kind of custom e-business, Gocreative.net is the first one which uses the concept of community. People cans make their own items but they can also sell it. There are about 100000 users / buyers / sellers on the website (persons, companies, associations).
