Provocation in advertising
Thesis - 7 pages - Business strategy
The public is bombarded with hundreds of advertisements through the media everyday. As a result of this, it has become difficult for the customer to differentiate advertisements and no wonder they pay less attention to it. In such situations, it becomes increasingly important for advertisers to...
Coaching for business and management needs
Thesis - 5 pages - Management
Coaching aims to develop skills, improve efficiency, adapting to a new situation, decision making and solving problems. The coaching procedure covers those skills which do not depend exclusively on technical skills. Coaching particularly garners to "know-how" and "skills" related management,...
The role of the Chief Financial Officer (CFO)
Thesis - 5 pages - Management
For a company to exist, it must demonstrate exceptional management of finance. This is where the Chief Financial Officer or a CFO comes into picture. A CFO is a corporate officer who ensures the execution of financial management operations in a company. This title is equivalent to that of a...
The role of the leader in the performance of a firm
Thesis - 5 pages - Management
In recent times, organizations have had to adapt their activities and their management to the changing economic and technological environment. However they may not always be successful in doing so. The developments are a clear indication that the current economic crisis has claimed the heads of...
Electronic commerce in the European union: The case study of Premier tours ltd
Tutorials/exercises - 23 pages - Business strategy
Electronic commerce has emerged with the development of the new information and communication technologies, the Internet and the World Wide Web. This paper addresses the theoretical issue of the electronic commerce by introducing the main theoretical issues and summarizing the few literary...
Operations improvement plan for Procter & Gamble (P&G)
Case study - 4 pages - Business strategy
Procter & Gamble (P & G) is the biggest producer of household products in the USA. The company was established in Cincinnati in 1837. After the WW2 the company began its expansion in Europe and then - to the rest of the world. The company has one of the largest and strongest portfolios of...
Company budgeting
Thesis - 4 pages - Finance
Is company budgeting necessary? There are two general opinions in management theory. Malcolm Howard is standing behind the statement that “budget is still a worthwhile exercise - as long as you stick to five basic principles”. He argues that some of the problems claimed to be budgeting...
Advantages (benefits) and disadvantages (risks and demerits) of online shopping
Thesis - 3 pages - Business strategy
Internet has become a part of our everyday life over the last decade. It has opened new horizons for the companies and the people as online shopping and auctions are experiencing a remarkable success. According to Kiplinger's Personal Finance Magazine (2000) the total turnover of online sales in...
Research proposal - proposed title: The role of quality factors in electronic commerce
Essay - 4 pages - Business strategy
The unprecedented proliferation of the Internet and the World Wide Web over the last decade has increased the importance of electronic commerce. The research will present an exploratory study of the role of quality factors in electronic commerce in order the significance of the latter to be...
Ad review of the Bulgarian Flirt Vodka
Case study - 3 pages - Business strategy
FLIRT VODKA is probably the most famous vodka in Bulgaria. The drink is the unquestioned leader on the Bulgarian market. The main themes in the advertising campaign of the vodka are coquetry and flirt; growing fast into sexual intercourse. The ad suggests that flirt is an art. The unique...
Conflict resolution and management across cultures
Essay - 3 pages - Management
A conflict may be defined as a perception of opposing interests. In business, such as in the today's life, conflicts involve scarce resources, goals, procedures etc. No culture is immune from conflict. The only change is the perception of the conflict: in the US business's conflicts the...
Competitive strategies
Course material - 3 pages - Business strategy
In 500 before JC, in his book Art of War, the Chinese general Sun Tzu explained the decisive importance for a leader to know the forces and weaknesses of his army but also those one of the adversary! Applied in business, it means being able to observe, to know his firm but also the other...
Stock indexes and the global financial set-up
Thesis - 5 pages - Finance
A place for exchange was initiated at the Great Pond in Paris, under the leadership of Louis VII. In the year 1540, the first organized commodity exchange came into existence. An index is a statistical measure. It can provide an overall trend of market development and facilitates a comparison...
General Motors: The restructuring plan of 2009 and the consolidation of the group
Thesis - 8 pages - Business strategy
The renowned company, General Motors presented a restructuring report to the Congress towards the end of 2008 on achieving sustainability through a restructuring process. This has been done in the face of the difficulties encountered by GM during the recent economic and financial crisis due to...
The history of Apple
Case study - 10 pages - Business strategy
Steve Wozniak, the cofounder of Apple, invented the Apple 1, the first Apple Personal computer. To make it easier to use, the switches were replaced by a keyboard. He used a TV screen as a display, rather than a series of diodes. Only 200 units were created in 1976. The money earned from the...
Strategic analysis of the European beer industry
Thesis - 6 pages - Business strategy
Europe is a major player in the world beer market. In recent years, however, the sector has seen a decline in consumption in Europe due to several factors. Breweries are now facing losses due to decline of business. The giant Carlsberg plans to close 29 European breweries in the next ten years....
The importance of packaging
Thesis - 4 pages - Management
The packaging of a product is very important to the present day brand-conscious consumer. Not only must it perform the technical function of protecting the commodity while it is being transferred from its manufacturing location to the shelves of the neighborhood stores, it must also perform the...
The responsibilities of the human resource manager
Thesis - 5 pages - Management
Today's business world is becoming increasingly unstable and competitive. The current economic situation reinforces this design. Many companies are struggling to emerge from the three year long crisis that the economy is facing. The strategies adopted had to take into account the difficulties...
Understanding the theory of intercultural management by Sylvie Chevrier (2004)
Thesis - 4 pages - Management
The business world has now begun to pay close attention to the principle of intercultural management mainly due to the trends of globalization. Indeed, the management of the latter, carried by the phenomenon of globalization, is essential to enable a multicultural group work in harmony, or at...
Wealth management: Economic and financial challenges
Thesis - 4 pages - Finance
According to an official report titled ‘Challenges in the banking industry', the industrialization of services has helped to automate the banking activities to some extent. The increasing role of marketing banking services, ATMs and security measures accelerated the turnover of CRO's...
Corporate fraud
Thesis - 6 pages - Management
Corporate fraud is a growing threat to business. It has increased due to rapid technological change and increasing dependence on information systems. These frauds are prevalent across industries. A corporate fraud occurs when an employee uses his job for personal financial benefits while abusing...
Business tourism - publié le 18/06/2010
Thesis - 4 pages - Business strategy
The tourism industry is divided based on various types of travel like leisure and business. Traveling for leisure and business constitute the majority of the tourism industry. The market for business tourism has grown nationally and internationally. The business travel market is a booming market,...
Characteristics and life cycle of a product
Thesis - 5 pages - Management
Product is an important variable in marketing applications. A company designs, manufactures and markets in order to generate profits. The important objective of a product is to meet the needs of the consumer through tangible and intangible sources of distribution. The product life cycle that...
Analysis of store management at Carrefour
Thesis - 4 pages - Management
Since the birth of the company in 1959 to the present day, the Carrefour group has become an undisputed global player in distribution. In forty years the group has become a leading distributor and second largest retailer in Europe. Carrefour Global has developed in 29 countries and now boasts of...
Michelin: Case study
Case study - 5 pages - Business strategy
Michelin designs, manufactures and sells tires for every type of vehicle. In addition to this, it also publishes maps and atlases, and has diversified into the production of GPS navigation instruments. Michelin stands out among its competitors by dint of its strong innovation policy, significant...
Business performance and RIOS
Course material - 4 pages - Management
The concept of business performance is based on the torque value / cost, the goal being to optimize the ratio between the two (Minimizing costs, maximizing the value produced). The goal is to ultimately increase production and lower costs. (A financial value is not sufficient by itself to account...
The effects of work on health
Thesis - 4 pages - Management
The World Health Organization defines health as a state of total well being. This includes the physical, social and mental health of the employee. The state of well-being cannot be defined as the mere absence of disease or infirmity. Occupational hazards may have many adverse effects on health...
The social aspects of corporate restructuring in France
Thesis - 6 pages - Business strategy
The company has a special reference in social law. It is the framework within which the employment relationship operates. The activities of the staff, management and capital components constitute business. The purpose of this article is to study the effect of the changes of these components on...
Reengineering
Thesis - 6 pages - Government finance
The economic upheaval in recent years has accentuated the idea of an unpredictable future that is not always predictable by experts. Companies have had to adapt to changing environments in order to survive. The nature of the economic environment has necessitated the need for permanent...
The changes observed in the current business structures
Thesis - 4 pages - Management
This document will attempt to explain the changes observed in the current business structure, on the basis of theoretical knowledge backed by examples drawn from real life situations. A firm is an entity that performs different operations and thus has a number of different departments devoted to...
