Introduction to defining and measuring performance
Thesis - 5 pages - Management
The management should identify and implement approaches depending on the goals that it sets. The steering and monitoring of performance is the subject of management control. In the context of management control, one can analyze the overall performance of the business, financial performance...
The need for customer relationship management (CRM) in an organization
Thesis - 8 pages - Management
The end of World War Two saw an industrial boom. Manufacturing companies focused on mass production of standardized goods, in order to meet the requirements of a society in its attempt to rebuild after the devastation caused by Two World Wars. The period between 1970 to 1990, was considered as...
Brand management and its implementation
Thesis - 4 pages - Management
Although brand management is a relatively new concept, it has developed into a marketing discipline in its own right. The position of brand management was introduced into the organization structure in the 1990's when the concept of brand equity gave birth to new financial and commercial issues....
An overview of the Geophysics National Company (Now a subsidiary of the Sonatrach Group)
Thesis - 6 pages - Business strategy
The Geophysics National Company is a 100% subsidiary of the oil company Sonatrach, with a capital of seven billion Algerian dinars, whose headquarters is located in Hassi Messaoud. In 2008, its turnover amounted to 17 billion DA. With a human resource base of over 5154 employees (annual...
Motorcycle industry: Ducati poised to conquer the world
Thesis - 5 pages - Business strategy
The global motorcycle market covers a varied range of machines like off-road cruisers, touring bikes and sports bikes. So far, Ducati has been a relatively small player, with a market share of only 6.7%. The company faces stiff international competition in its efforts to gain a larger market...
The true-false Porsche Volkswagen Takeover (2007)
Thesis - 6 pages - Business strategy
A takeover is the purchase of a company (target) by another company (the bidder or acquirer). The target of a takeover must either be a company (corporation) or a sole proprietorship. The purpose of a takeover bid is to take control of the company concerned and its heritage. An IPO is different...
Financing plan and cash management
Thesis - 5 pages - Finance
Each year, when investments are planned, the company must monitor the medium-term balance of funding and coverage of its invested capital. It is the financing plan that makes this control and forecasting possible. A financing plan usually refers to the means by which cash will be acquired to...
Adidas women: The new trend in the sportswear industry
Thesis - 5 pages - Business strategy
Sports have become an important part in the lives of men mainly due to the modern changes in the sporting arena. To meet consumer needs, sporting brands offer a wide range of products in the sportswear market. Today, Adidas is one of the biggest brand in the sportswear industry. Found in 1948, it...
Auchan Group: An organizational study
Thesis - 5 pages - Business strategy
We chose to study the Auchan group, because we were interested to analyze the operation of a large French distribution group. Since the first store was opened in 1961, the group has become one of the top distribution groups in the world. The Auchan group belongs to the hypermarket industry and...
A brief study of the Virgin Group
Thesis - 4 pages - Business strategy
Virgin Group is led by a charismatic leader, Richard Branson who was described as an architect of the 20th century during a campaign organized by Apple. At the organizational level, Richard Branson is responsible for the accountability and managerial decision-making activities for the group's...
Environmental analysis of Dell Computer Corporation
Thesis - 5 pages - Business strategy
Established in the year 1984 by Michael Dell, Dell Computer Corporation created an innovative concept by placing the customer at the center of the business organization. In 1998, the company set up a direct sales model, which was implemented quickly and successfully in the computer industry....
Customer retention in financial institutions (banks)
Thesis - 6 pages - Management
The customer loyalty program was first implemented by American Airlines in the United States in the year 1981. Today, virtually all airlines have adopted the customer loyalty program and is currently followed by other business sectors. Ever since the initiation of the customer loyalty program in...
The future of management by Peter F Drucker
Thesis - 6 pages - Management
Born in Vienna on November 19, 1909, Peter Drucker had a childhood that was characterized by a rich father who was an officer of the Ministry of Economy and an Austro-Hungarian mother who was a doctor. A lot of senior officials and politically influenced people considered Drucker's home as a...
Financial instruments
Thesis - 7 pages - Finance
Financial instruments may be defined as easily trade-able packages of capital, each having their own unique characteristics and structure. There is a wide array of financial instruments available in the global financial market, enabling efficient flow of capital among the investors Until the...
Angelical ventures
Thesis - 5 pages - Business strategy
Venture capital is an alternative lending mechanism available to business conglomerates across the world. It is a viable option when bank credit is difficult to obtain because of the risk involved in the nature of the business or novelty in the concept of the business as a whole. The investors,...
Business options in Asia
Thesis - 6 pages - Business strategy
The growth of financial markets has led to the evolution of sophisticated and complex financial instruments. The complexity of these instruments continues to grow to meet the immediate needs of companies that look up to hedge against risks. These financial innovations, known as exotic options,...
Management "high speed" ("high speed management ") in Marketing
Essay - 2 pages - Management
Nowadays, to compete successfully in the changing business environment, companies should accentuate a speed of answer to the needs of efficiency and flexibility. Speed is now one of the essences in business. While technological changes are increasing, product lifecycles are becoming shorter and...
Strategic mangement - case of Renault
Case study - 13 pages - Management
Louis Renault was born in February 1877 into a bourgeois Parisian family. Louis was a pampered child. He developed, at an early age, a great enthusiasm for all mechanical things, including engines and electricity. Studies were not his strong point but he had 2 vital assets for getting on in life:...
Human resources final paper
Text commentary - 3 pages - Human resources
The business problem that we are going to discuss concerns the differences in treatment regarding gender. Actually, in the work environment, women and men are considered, paid and hired differently. This has always been the case and even if we can see improvements, there are still big gaps in...
Equity valuation measure - what can they tell us?
Essay - 4 pages - Finance
A yield curve is a curve which represents graphically the interest rate of same quality of credit bond related to a precise moment. The point is that those bonds have not the same date of maturity (long-term and short-term rates). The yield curve represents the price of what we can call...
"Culture & Organizations", G. Hofstede - personal experience related to the book
Text commentary - 5 pages - Management
The scene takes place during the last day of January. The first semester students had organised a party in Potatisen, afterwards we all went to the Arena (a night club). The party was planned to start at 8 pm, and everyone had been told to buy some alcohol for himself. The party began a bit...
Strategic marketing of Caroll: Case study
Case study - 10 pages - Business strategy
Expanding business abroad is becoming one of the most implemented marketing strategies of the century, considering the expansion of globalization, to expand sale profits and create a more powerful and recognized brand. This is called as an internationalization strategy. Concerning the...
Financial Analysis of Carrefour
Financial analysis - 10 pages - Finance
This report is the financial analysis of a EU-listed consolidated group, the Carrefour group. This company, operating on the retail sector, seemed to be an interesting company for us to analyze. Majority of the companies in this industry are characterized by a negative working capital requirement...
Causes and consequences of the Asian financial crisis, G.W Noble and J. Ravenhill.
Text commentary - 5 pages - Finance
This article proposes an analysis of the deep crisis that struck East Asia in the 1990s. The authors give us in the most synthetic way, a panorama of the different analyses made about the crisis and their own ones. In 1997, the crisis came as a shock for the Asian countries as well as for the...
SCVNGR: Case study
Case study - 4 pages - Business strategy
SCVNGR is a social location gaming application for smartphone based on challenges. The concept of the application is simple: “Go places. Do challenges. Earn points!”. Players use the application in certain places to see if they can do some challenges in order to gain some points, unlock...
Mobilicar case study - publié le 08/06/2010
Case study - 10 pages - Business strategy
The American car market accounts for 16, 2% of the world's total car market but has experienced a decline in the total number of sales during year 2009 (Datamonitor, 2009). This means that many Americans have become dependent on public transport or other ways of moving across cities. However,...
Logistics planning technique and applications
Case study - 12 pages - Logistics
Exercise 1: We have to solve a linear programming system, concerning a cost transport optimisation. To minimise the total transport cost, we have to use the linear programming mathematical model. Exercise 2: We have to find an appropriate place for a new distribution centre by using the Gravity...
Logistics Management- Tesco's Supply Chain
Case study - 6 pages - Logistics
Tesco is one of the most important grocery and general merchandising retail chains in the world, and the largest British retailer. It was founded in 1919 by Jack Cohen in East London. The company had a turnover of 59.4 billion for 2009. During the three last decades, the group has increased its...
Introduction of the " Company ' L ' Occitane en Provence " on the U.S. market (2008-2009) - publié le 02/06/2010
Case study - 18 pages - Business strategy
Beauty and skin care products in the American market represent a huge market where the competition is very strong and dominated by multinational leadership groups. But we can find niche segments in this market and it's an opportunity for small and medium sized French companies. Indeed, the...
Islamic banking
Essay - 3 pages - Finance
Islamic banking is both a new worldwide phenomenon and a very old school of thought. Its origin may be traced back to the Middle East, but due to the fast development of Asian countries with a majority of Muslims (like Malaysia), this trend is becoming global. It is a growing force with whom it...
