Sponsorship Ireland
Essay - 12 pages - Communication
Sponsorship represents a rapidly growing aspect of marketing communications. Sponsorships involve investments in events or causes for the purpose of achieving various corporate objectives, especially ones involving increased brand awareness, enhanced brand image, and heightened sales volume. The...
Public Relations
Essay - 4 pages - Management
The term 'public relations' is recognized and widely used by many people. However, it is often misused and misunderstood. It is sometimes confused with press release and publicity. A career in public relations is wrongly perceived as the perfect job for people who enjoy parties and...
GooglePlex
Case study - 1 pages - Management
Google is a company founded on September 27, 1998 in Silicon Valley, in California, by Larry Page and Sergey Brin. Google's mission is 'to organize the information worldwide and make it universally accessible and useful'. The company has experienced phenomenal growth since its inception.
Demande de poste comme exécutif assistant
Sample letter - 1 pages - Management
Your advertisement in “The Time news” for the position as executive assistant sparked my interest. With four years of experience at Lambert Warner in a demanding, fast-paced multi-tasking office, I believe my qualification would match your requirements. In my current position, I am the...
Investment study in India to bring photovoltaic solutions to locality
Market study - 4 pages - Business strategy
Our modern global economy shows different patterns that are directly affecting the way firms internationalize. The world economy is made up of different stages of development, advanced, developing and transition economies (WTO). This classification focuses on categorizing the environment in which...
Redynamiser une marque sur le déclin en Ireland - la stratégie de communication de la compagnie Aer Lingus
Case study - 39 pages - Communication
Aer Lingus was founded by the Irish Government in April 1936 to provide air services to and from Ireland. In October 2006, it was floated the Irish and London Stock Exchanges. Today, the company is on another phase of it's cycle; with the economic downturn, the demand has fallen (graph below),...
What are the impacts of advanced supplier quality assurance implementation on automotive lighting overall business performance?
Case study - 28 pages - Purchasing & supply chain
Innovative company of automotive lighting industry, automotive lighting (AL), daily develops strategies which play a leading role in insuring its competitiveness. For this reason, AL's purchasing division targets to reach Purchasing Excellence. To assure this target, AL's purchasing...
A subversive anti-smoking campaign of the association of non-smokers Rights (TDR), February 2010
Case study - 1 pages - Communication
This very subversive poster is the new anti-smoking campaign. It was launched at the beginning of the week and immediately started a huge controversy. No need to explain why. In this photo, young adults are represented smoking as if they were giving a blowjob under duress. It is quite obvious to...
The Argentinean currency board ended up in a collapse in 2001 - A study
Essay - 3 pages - Finance
Despite the fact that more than a century has passed after the adoption of the gold standard in the main developed powers and the implementation of a strict monetary regime in Argentina, those two systems seem to rely on the same process. It aims at pegging a national currency by making its...
Corporate Finance - comparison between "Mac Donalds" and "Burger King", two leading fast food chians
Financial analysis - 11 pages - Finance
The two companies, Burger King and McDonald's have been present in the fast food market since a long time. The turnover of Burger King represents US $2.234 billion and the one of McDonald's is US $22.79 billion, which permits us to see that the two companies are very important and...
The key success factors for "Overnite Express" company. - publié le 20/04/2010
Case study - 5 pages - Business strategy
Entrepreneurship is a mindset or a way of thinking that is opportunity-focused, innovative, and growth-oriented. We will examine some key success factors required to start a company and how these can be linked to Overnite Express company. Rob Ukropina learned a good deal about entrepreneurship...
The control employed by companies
Essay - 3 pages - Management
Entrepreneurship is an important value in our modern world. Indeed, each company has a goal and this goal is to maximize the profit of the company and to develop the company. In order to limit the loss of the employees productivity, companies have to control the work force and develop a control...
Different entrepreneur's competencies needed to start and perpetuate a business
Essay - 2 pages - Management
To be an entrepreneur is very difficult and we have to develop some competencies in order to succeed in the development and the economic increase of our company. We can ask ourselves, 'what are the core competencies I will need for myself if I was to go into business for myself as an...
Manager's responsibility of his mistakes
Essay - 2 pages - Management
It is clear that managers have great responsibilities and that they have to take up their responsibilities in certain cases. Responsibility is, maybe, one of the most important skills a good manager must have and must use in the management of his firm and employees. I will explain, using...
A review of evolutionary algorithms for multi objective multi product multi modal distribution problem with a possible new approach
Thesis - 12 pages - Logistics
Transportation industry is a fairly large industry in today's globalized world, and has significant effect too. Each and every big or small industry is bound to use the transportation facilities or logistics. The main problems in this logistics operation are optimizing the cost, time; distance...
An integrated coordination model for a supply chain dealing with short life-cycle products operating under stock dependent demand
Thesis - 5 pages - Management
The market demand of any product is generally influenced by quality, warranty, service, advertisement and sales promotion. Apart from these factors, the amount of stock displayed will also significantly influence the sales at retail level. Though, many inventory models have been developed based...
Cost- benefit analysis of stochastic models of A 2-out-of-3 redundant system with inspection
Thesis - 10 pages - Accounting
In this paper two stochastic models for a 2-out-of-3 redundant system are developed and cost-benefit analysis is carried out by using semi-Markov and regenerative processes. There are three identical units in each model and the system is considered in up-state if 2-out-of-3 units are functioning....
Stock option price modeling using system dynamics and operations research
Thesis - 12 pages - Finance
Options are instruments that give the holder the right, but not an obligation, to buy or sell an asset by a certain date for a certain price. Options can be bought or sold on a variety of assets like stocks, foreign currency, indexes, and futures. A call option gives the holder the right to buy...
Human resources in Europe
Essay - 10 pages - Human resources
For the last three decades, the liberalization of the exchanges and the development of the Foreign Direct Investments (FDI) led the globalization of the economy. The flows of the FDI with the amount of 648 billion dollars in 2004 are sixteen times today than at its being in 1950 . The growth of...
The celebrity in advertising and marketing
Course material - 9 pages - Communication
Celebrities are, of course, meant to be remarkable people, who have charismatic appeal and extraordinary qualities. Max Weber defines charisma as a type of social authority and described a charismatic individual as 'a certain quality of an individual personality by virtue in which he is apart...
The different management styles and the consequences of the crisis on human resources
Essay - 9 pages - Human resources
The global economy is floundering. All over the world, companies are struggling, from global corporations with worldwide market shares to mom-and-pop shops that employ a handful of people. This present context has an impact on the management of teams. This situation increases difficulties that...
The importance of management - the example of the hotel "La Source white" in Brides-les-Bains
Case study - 6 pages - Management
Didier X is the CEO of the company 'La source blanche'. This company was really close to going bankrupt before he arrived, in 2000. He decided to focus his decision around three mains points: to be more employee oriented, to pay more attention to the accounting and to develop the image of...
The performance levers of supply management
Essay - 10 pages - Purchasing & supply chain
The Institute for Supply Management (ISM) defines Supply Management (SM) as 'The identification, acquisition, access, positioning, and management of resources an organization needs or potentially needs in the attainment of its strategic objectives'. In a more simplified way, supply...
Strategic management of EDF - Electricité de France (in 2010)
Case study - 35 pages - Management
From production to distribution, Electricite de France (EDF) is one of the world's largest producers of electricity. Its story has naturally propelled the company as a leader on the French market through a monopoly related to nationalization. Indeed, the law of April 8, 1946 regarding the...
High Speed 1 - a Public Private Partnership success?
Case study - 6 pages - Management
The Channel Tunnel Railway Link (CTRL), now called High Speed 1, is the first high-speed railway constructed in the UK, significantly reducing the journey time from 3h to 2h15 for London-Paris Eurostar passengers and offering a potential for freight use. HS1 Ltd is the organization that owns the...
A Petrinet model of a short life cycle product supply chain and deduction of its reachability matrix by simulation
Thesis - 5 pages - Management
This paper focuses on the concept of short life cycle supply chain of products where the selling time of the product is short and fixed. Based on an object events table and dynamical events occurring table a composite model of short life cycle product is created. This model is then represented by...
Multi-criteria selection of allied transportation firm: An application in plastic industry
Thesis - 12 pages - Management
Transportation is a critical process in supply chains which includes receiving raw material from suppliers and sending products to customers. Companies usually face the problem of selecting the proper transportation contractor to transfer their raw material and finished goods. However, this...
Time-cost trade-off in project networks through deterministic simulation
Thesis - 8 pages - Business strategy
Traditionally, the time-cost problem is addressed by CPM-based analytical approach that involves lot of computation work. The method assumes unlimited resources and the existence of a continuous time-cost function. However, given the discrete nature of most resources, activities can often be...
Application of ANN in non-life insurance industry
Thesis - 12 pages - Business strategy
Most of the Institutions are yet to use basic best practices for marketing spending and effectiveness for allocation of marketing resources. They traditionally allocate their marketing budget either based on historical allocation level or based on product level priorities. Marketing has come...
Leveraging procurement operations of supply chain management
Thesis - 9 pages - Management
Researchers and practitioners increasingly view that the operations and procurement functions as intimately linked and as playing imperative roles in Supply Chain Management. Ultimately the performance of the operations management system measured in terms of cost, quality, delivery and...
