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Case studies in startup, entrepreneurship

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27 janv. 2026

Launching Babette 60% MG Butter: Market Analysis

Case study - 13 pages - Startup, entrepreneurship

Analysis of the feasibility of launching a new reduced-fat butter range 'Babette 60% MG' in the Large and Medium-Sized Surfaces market.

22 janv. 2026

Sales Evolution Analysis

Case study - 7 pages - Startup, entrepreneurship

This document analyzes the sales evolution of various product classes between year N-1 and N for the Blainville-sur-mer site and the network.

07 janv. 2026

Email Archiving Procedure

Case study - 10 pages - Startup, entrepreneurship

Companies use email archiving procedures to protect intellectual property, manage disputes, and ensure regulatory compliance. A successful email archiving procedure offers a centralized repository for historical data.

12 oct. 2025

EcoGlow Cosmetics Launch Strategy

Case study - 8 pages - Startup, entrepreneurship

EcoGlow Cosmetics is launching a range of eco-friendly cosmetics, aiming to generate EUR20,000 in revenue in the first quarter. The brand focuses on environmental respect and animal well-being.

30 déc. 2024

The genius app idea: the importance of flexibility and customer feedback

Case study - 2 pages - Startup, entrepreneurship

Coming up with good entrepreneurial ideas and knowing how to evaluate them is difficult. In this respect, the student made three main mistakes: having the wrong preconceived notions about entrepreneurship and start-up founders, failing to develop a prototype, and not adopting the lean startup...

30 déc. 2024

Trend Buddy: A unique business idea where Artificial Intelligence is integral to the business model

Case study - 3 pages - Startup, entrepreneurship

By analyzing vast amounts of historical data and leveraging advanced algorithms, AI can identify patterns, detect trends, and make accurate predictions about future outcomes. Trend forecasting takes into account interactions between brands and their customers to better predict the direction of...

30 déc. 2024

Bambu's network of stakeholders

Case study - 3 pages - Startup, entrepreneurship

Bambu is a Singaporean wealth management system created in 2016. It designs customized robo-advisory applications for financial institutions. Its end users are the clients of said institutions. Edward Freeman defines a stakeholder as anyone invested in or affected by the company. Bambu's...

11 sept. 2024

BettaU: Building a stronger, more resilient youth equipped to handle the challenges of modern society

Case study - 20 pages - Startup, entrepreneurship

Awareness surrounding mental health has increased significantly in recent years, specifically amongst the younger generation who are still at school (Free courses in England, n.d.). The World health organisation has estimated that 1 in 5 young people experience a mental health condition (Free...

19 juil. 2022

PESTEL Analysis - Levi Strauss Company - published: 19/07/2022

Case study - 7 pages - Startup, entrepreneurship

Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only become a global...

27 avril 2021
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Geev, an ethical French start-up

Case study - 1 pages - Startup, entrepreneurship

First, I would like to know if someone had ever heard about Geev before? How many? Okay, so for those who don't know what I'm talking about, here's the long story short! Geev, it's a French start-up that was created by two business students at Bordeaux. They are the ones who...

08 déc. 2014
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Foreign market entry plan: Nicolas in Singapore

Case study - 7 pages - Startup, entrepreneurship

Since a couple of years wine has became one of the favorite beverages of Asian people. Especially in Singapore where the population is very open on the European culture. That way of life, which was just a fad in the past , tend to become a proper characteristic of Singapore. Furthermore the...

12 avril 2013
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Renault marketing plan

Case study - 6 pages - Startup, entrepreneurship

The last couple of years, the car market have seen many changes. Gas prices have significantly increased and people became much more aware of the deterioration of the environment. This led to the development of new technologies. Carmakers around the world started to develop new car models that...

25 sept. 2012
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Gabriel: Sales and marketing

Case study - 4 pages - Startup, entrepreneurship

Supplier of upholstery fabrics and related textiles products and services to manufactures and lead users of upholstered furniture, seats and upholstered surfaces. When characterizing the upholstery industry, we see that it operates on a B2B basis supplying manufactures with entering goods. At...

21 août 2012
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New realities - How can change management lead to success?

Case study - 22 pages - Startup, entrepreneurship

This study on Change management took place during an opportune time in the course of my studies. In fact, I currently work at Carrefour, the second largest supermarket chain in the world after Walmart, where they are currently undergoing major changes in order to streamline costs. The most...

21 août 2012
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Is stealth marketing both effective and ethical?

Case study - 20 pages - Startup, entrepreneurship

Many people today believe that there are too many advertisements. There are advertisements for everything and anything, and they are everywhere; on bicycles, cash register receipts, parking cards, pizza boxes, shopping carts, cups, etc. For instance, advertisers believe that a person sees from...

05 mars 2010
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The e-marketing plan of a Belgian SME: Cha-hu-the

Case study - 26 pages - Startup, entrepreneurship

Nowadays, "the key question is not whether to deploy Internet technology - companies have no choice if they want to stay competitive- but how to deploy it". Since 2008, the penetration rate of the Internet is 48.1% in Europe, and the average of the world is 21.9%. More specifically, Belgium is...