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[...] Digital Transformation Leadership - Boeing Boeing Case Study - Digital Transformation Leadership Boeing Website: https://www.boeing.fr/ Q1: What types of difficulties did BOEING encounter related to its 787 Dreamliner aircraft? The Boeing company encountered several major difficulties with the 787 Dreamliner. In fact, although it is an innovation to increase its market share, the 787 Dreamliner encountered several major difficulties that affected the company on several levels: on the technical level, the financial level, and on the organizational level. On the technical level, On the technical level, quality issues were identified, including defects in the composite materials used for the fuselage. [...]
[...] -Internal Communication must be transparent and regular, highlighting the benefits of digital transformations and key steps to be achieved. A well-targeted communication strategy can reduce resistance to change and encourage the commitment of all stakeholders. Representation through a visual diagram of the steps and challenges of change management: To visually represent the steps, here is a diagram with four main phases: Diagnosis and preparation, Planning, Implementation, Follow-up and optimization. Effective change management, supported by engaged leadership, is essential to ensure the success of digital transformation at Boeing. [...]
[...] Therefore, digital transformation must take into account customers, with possibilities of personalization. Q5: Analyze the 'hard points' of Boeing's digital transformation in light of its organizational structure Boeing used a network structure for its 787 Dreamliner project. However, in normal times, the company uses a matrix structure, which offers great flexibility and promotes collaboration between different departments. The advantages, as we saw at Q2, include better human resource allocation to multiple projects in parallel, the ability to adapt to the complex requirements of aerospace projects, and the promotion of innovation through cooperation between departments and/or functions. [...]
[...] The difficulties encountered by Boeing related to its 787 Dreamliner aircraft highlight the importance of targeted digital transformation to improve coordination, strengthen quality control, and optimize production processes by mitigating the observed delays. Boeing could operate an adequate transformation by including digital systems to monitor in real-time the supply chain; as well as the performance of components. This would enable it to minimize the risks of non-conformity. Q2: Analyze the different types of industrial organizations and pose a diagnosis of advantages and disadvantages. What structure is retained by BOEING to develop the 787 Dreamliner? Here, we provide a detailed description of the main types of industrial organizations. [...]
[...] -Finally, customer management should be improved through digital tools enabling transparent and above all, personalized tracking of orders. It is essential that their trust is maintained and remains intact. Q4: Identify the key factors of failure in Boeing's digital transformation. In Q3: we identified the key success factors. Here, we do the same for the key failure factors that are hindering the company's digital transformation. The digital transformation at Boeing can be hindered by several key failure factors. --Firstly, the identification of processes to transform represent a potential source of challenges if their analysis is not in-depth. [...]
