Center Parcs Christmas Campaign Analysis

Extract

[...] Digital Marketing Campaign Analysis - Christmas in a Jersey at Center Parcs CHRISTMAS IN A SWEATER AT CENTER PARCS ANALYSIS OF THE DIGITAL MARKETING CAMPAIGN The end of the year mobilizes companies, several actions aimed at expanding notoriety and increasing sales. Center Parcs did not remain on the sidelines of the Christmas frenzy and, in collaboration with DDB Paris, released a rather singular and atypical concept: « le Noël in a sweater. So we would brave this very cold period by wearing big Christmas-themed sweaters instead of big Christmas-themed sweatshirts . Let's analyze the concept and this campaign, which seems to be successful, to get a clearer view. [...]