L'Oréal's TikTok Digital Strategy for Young Women

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L'Oréal's TikTok Digital Strategy for Young Women

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Themes

Digital communication strategy, L'Oréal, TikTok, young female consumers, social network sites, digital marketing, communication strategy flows, target audience, brand positioning, digital channels, social media marketing, beauty industry, Generation Z, consumer behavior, brand loyalty, visual social media, digital platforms, marketing strategy, communication objective, brand awareness, customer retention, L'Oréal Paris, Garnier, Maybelline New York, short video sharing, digital social networks, consumer engagement, brand identity, beauty sector, social media advertising, influencer marketing, online brand presence, digital consumerism, young consumers, social media strategy, brand communication, marketing communications, digital media marketing, beauty brands, social media platforms, consumer targeting, brand image, digital engagement, social media presence, marketing on TikTok

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Abstract

This document examines L'Oréal's digital communication strategy on TikTok targeting young female consumers, analyzing the brand's approach to engaging with this demographic.

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Definition of key terms in the subject
Bibliography

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[...] The Digital Notebooks, 137-166. 2. Boittiaux, J. (2021). Experts in the kingdom of storytelling: Disneyland tells its art. Communication & management, 31-46. Definition of key terms in the subject - Communication strategy flows from a fine analysis of the market, range and marketing strategy and breaks down, in a synthetic document, the target, the communication objective, the positioning, the budget and the schedule (De Barnier, 2016). - Digital communication allows the company to convey information using digital channels ( [...]

[...] Instagram, Tik Tok, YouTube: Get known, conquer, retain customers through visual social media. (2nd ed.). Dunod. [...]

[...] Pacitto New consumers, new marketing: Zoom on the conso'battant (p. 65-78). Dunod. 10. BALÁ?IOVÁ, P. (2024). Beyond beauty: The discovery of linguistic strategies in the slogan and advertising announcements of L'Oréal Paris. Master's thesis. https://is.muni.cz/th/gzkia/Memoire_de_licence_Balaziova_.pdf 11. Pandita, G., Bhavsar, D., Jarad, R., Yadav, M., Suryavanshi, P., & Moholkar, N. (2025). Unmasking Maybelline: What powers beauty in today's makeup era. International Journal of Research Publication and Reviews, 8391-8395. 12. Philippe, S. (2023). Adolescents facing TikTok strategies. French Review of Information and Communication Sciences, (26). https://journals.openedition.org/rfsic/13910#quotation 13. De Barnier, V. [...]

[...] Marketing & Advertising Creation - 4th ed.: Social Networks, Mobile, TV, Radio, Print (p. 7-64). Dunod. 14. Pelet, J.-É. and Lucas-Boursier, J. (2017) Deploying a digital communication strategy. Digital Communication (p. 101-142). Dunod. 15. Hadibi, S., Berkani, S., & Fechit, H. (2021). Digital communication strategy on social networks. International Review of Economic Performance, 83-97. https://hal.science/hal-03453931v1/document 16. Lescourret, M. (2017). Chapter 7. Analysis of communication strategies operated on digital social networks. In S. Rouquette Website: audit and strategy (p. 183-204). De Boeck Supérieur. [...]

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