Abstract
E-business permits a new form of business that allows clients to get information and make purchases through the Internet. It is also considered as one of the major advantages that a company can have over its competitors today. During the seminar, we analyzed different cases with different companies, and saw how the entry of the Internet in business has increased brand recognition.
In this assignment, I will take the example of three companies, and I will study how the Internet tool helped them to improve their business development.
The Warner music Group specializes in the music business, and was founded in 1930. It is now an international company divided into three strategic business units: recording, licensing and publishing. The first record of the group was launched in 1958 and the group is now well developed: it has many different labels such as The Atlantic Group, Atlantic Classics, Atlantic Jazz, Atlantic Nashville, Atlantic Theater, Big Beat, and many others. The group is an international one, and is established in 50 countries thanks to its 37 affiliates and licenses. With respect to the organization, we note that the strategic business units are divided in two categories: Publishing (Warner/Chappell Music) and others.
