JC Decaux in an operation and system analysis context

Abstract

JC Decaux elaborates for every new exercise, new strategic objectives. For that, the Group takes care of its guideline. We notice that the strategic policy of JC Decaux turns along 3 main axes, which underline the flexibility of the polar diagram: 1. The development by internal and external growth, 2. The diversification of supply, 3. The purchase or the consolidation of a leader's position on all the markets where the Group is present. This policy led by the Group since 2001 allowed JC Decaux to grow.