Babilou, an international company specialising in company nurseries

Extract

[...] For Ma Place en nursery, the group still does not have any nurseries. The only evolution that has been noticed is the number of employees, which increased by between 2018 and 2019. 3. Study of positioning In this section, we will study Babilou's positioning in relation to its competitors previously discussed. Here is the overall positioning of each company: ? Growing up defines itself as an expert in early childhood, education and parenthood; ? Crèche attitude takes into account the quality of life of working parents and is concerned about the environment; ? [...]

[...] Babilou, is proud of its professionals, their commitment and the work they do every day. Babilou is committed to making it easy for them to reconcile their professional and personal lives, and pay special attention to their well-being at work. Like 600 companies in France, Babilou is a signatory of the Corporate Parenthood Charter and implements concrete actions so that employee-parents can balance their lives. The organization supports the professional evolution and the development of the skills of each of their employees. [...]

[...] Babilou has many strong points. The first one being an international presence much more important than its competitors. Its reputation, its seriousness, but above all its evolution and growth in so few years, make this company a reference in the nursery sector. The numerous options and services available attract many customers and target a wider range of customers. It is by being broad in its proposals of services that Babilou answers and satisfies the demand and the requirement of many customers. [...]

[...] In addition, there is a personalised tutoring programme for directors, deputies and EJE. At the opening of a new structure, teams are trained and participate in preparation seminars. The company does not stop there, in fact it advocates the monitoring and support of its employees by organizing events throughout the year. Managers are supported on a daily basis, employees are regularly trained and supported in a VAE approach. Finally, the group leaves a large part of autonomy to push its employees to fully integrate and set up new projects and innovations. [...]

[...] To summarize these values are commitment, enthusiasm, audacity, humanity and expertise. 5. CRS a. Babilou Since 2018, Babilou goes further and proves the quality of reception in its establishments thanks to its ELSA quality approach. This approach is based on the ELSA Reference Standard which describes very precisely what makes the specificity and the quality of Babilou's reception: a high educational quality thanks to a Safe and Learning Playful Environment. With ELSA, each establishment measures and improves its quality continuously. [...]