Abstract
To what extent Nicolas Sarkozy's communication strategy is based on marketing tools which can be compared to corporate marketing tools? What are these tools and how do they manage to change the electors' opinion? How to sell this candidate to the younger generation? These are some questions that will answered in this paper. Nicolas Sarkozy is now the new French President and he certainly owes his success to an intensive campaign of political marketing that had started several years ago. Political marketing has become increasingly important in countries around the world and this is mainly due to the fact that candidates have become more voter-oriented for 25 years. Nowadays political actors not only act out but also think in marketing terms. They use all the instruments of business marketing to set up a strategically campaign that will lead them of the way of victory. This way was not so easy for Nicolas Sarkozy: he was compared at first to dwarf of steel who wanted to wash the suburbs with a "Karcher?.
