Abstract
Our company wants to launch a new service in car insurance in Netherland. In this way we will propose an all inclusive pack for our customers which will beneficiate of free services as fixing their car after a damage, the lend of a car during reparation... We notice that in this country drivers have the choice between only two kinds of products: Simple car insurance and all cover car insurance. Even if the number of car is increasing in Netherland, this city is seeing as the bicycle city by other person.
We will present in detail the service of our car insurance; we will analyze the macro and micro environment and to finish we will analyze the consumer and marketer point of view in order to implement our service.
