Étude marketing de Calzedonia
Étude de cas - 20 pages - Marketing mode et prêt-à-porter
"Vous choisirez parmi toutes les franchises une qui vous intéresse plus particulièrement. Dans un premier temps (60 % du dossier), vous expliquerez l'intérêt des franchises pour l'ensemble des acteurs, étudierez le mode de fonctionnement de la franchise concernée et la présenterez en...
Histoire du nucléaire militaire dans le monde
Cours - 6 pages - Histoire contemporaine : XIXe, XXe et XXIe
Le nucléaire militaire a vu le jour avant le nucléaire civil : comme beaucoup d'inventions et d'avancées technologiques ayant eu lieu dans le monde, la science de l'atome et les technologies qui en découlent sont nées de la guerre. L'usage de l'arme nucléaire est extrêmement...
Dans quelles mesures l'estime de soi influence le comportement alimentaire du consommateur ?
Présentation - 15 pages - Nutrition, alimentation & diététique
motivation et la capacité de changer son comportement : -les consommateurs peuvent changer leurs modes de consommation - Mais il ne faut pas oublier que la prise de décision humaine est complexe - Il faut éduquer les consommateurs sur l'alimentation saine - les concepts de confiance et...
Cordell Hull (1871-1955) : idées et oeuvre
Dissertation - 3 pages - Histoire contemporaine : XIXe, XXe et XXIe
Cordell Hull naît le 2 octobre 1871 à Olympus, dans le Tennessee, d'un père, fermier puis négociant de bois (d'où sa naissance dans une cabane en bois) et d'une mère descendante d'un combattant de la guerre d'indépendance, qui aurait reçu pour ses faits d'armes des terres dans le Tennessee. Il...
La marque Eugène Perma
Étude de marché - 12 pages - Brand management
Au début du 20ème siècle, deux coiffeurs amoureux du cheveu fondent chacun leur société spécialisée dans les produits capillaires. Le 1er août 1995, riche d'une longue histoire et d'un capital de compétences qui a peu d'équivalents, les deux sociétés EUGENE et PERMA fusionnent leurs...
Les codes publicitaires
TD - Exercice - 8 pages - Brand management
On distingue la jambe droite d'une femme portant une jupe, des talons ainsi que des collants. De plus, il y a une accroche publicitaire ventant le produit. Cette dernière est renforcée par la présence d'une araignée. En effet, l'araignée connote que les collants sont tellement bien...
cours de cinéma
Fiche - 2 pages - Cinéma
Orson Welles a réalisé Citizen Kane, la question principale du film est de savoir pourquoi Charles Kane prononce « Rosebud » avant de mourir, et l'ensemble du film est une enquête pour essayer de comprendre ça. Nouvelle façon de filmer Welles utilise d'autres focales sur ses caméras, il filme...
Diplomatic relations between the US and the EU since 1989
Dissertation - 14 pages - Sciences politiques
Transatlantic relations between the USA and Europe went without saying for near two centuries. As a matter of fact, this close relation reflects a shared culture, fueled by successive waves of immigration of Europeans to “the land of plenty”. But, if these diplomatic bounds were between...
Business Intelligent Systems - ABC Case Study
Étude de cas - 17 pages - Informatique
Managers from ABC company have expressed a lot of their actual problems, which can be all solved by the use of BIS tools. It is thus very easy to say what kind of BIS tool may be used to solve a particular problem. An EIS software will be the solution to help the managers to have good information...
Aristotle and animals
Dissertation - 9 pages - Philosophie
The idea that all living beings are classified in the form of a hierarchy on the top of which there are humans is widely widespread and often unconsciously accepted. Whilst nowadays it is blatant that we cannot harm war prisoners, black people or mentally handicapped persons; that women,...
Risk management: Triple bottom line concept
Dissertation - 10 pages - Management organisation
Risk is an important part of all businesses in the world. No business can exist without confronting with high and low, evitable and inevitable risks. For this purpose, the process of risk management is one of the most crucial activities of a business. Risk management is one of the most...
Outils de management stratégiques - la grille produit-marché de Ansof
Dissertation - 8 pages - Management organisation
The purpose of this document is to provide an overview of what are strategic management models. To conduct this analysis, the today's context in which companies evolve has been taken into account in order to define in what extend managerial tools play an important role in the business framework....
Organised crime in Marseilles
Dissertation - 8 pages - Sciences politiques
Academic literature on French organised crime is scarce. Very few ? if not any ? criminology departments exist within French universities and higher education institutions. Moreover, public debate is centred on the issues of petty crime and unruly youths, as it was the case during the 2002...
Canadian Health care system
Dissertation - 15 pages - Questions sociales, morales & enseignement civique
The World Health Organization's guidelines define health care activity as “any output where both the major intent and effect is to improve the quantity and quality of people's lives as well as any output produced by a worker defined as a health care professional.” The...
Intership Report - Rocky Springs station
Rapport de stage - 25 pages - Management organisation
This year, I spent 12 weeks on Rocky Springs Station: a cattle farm in North Queensland. I met people who helped me to understand a new way of farming in a different environment. North Queensland is a wild area with a very strong climatic pressure where it is very difficult to breed cattle....
The Hungarian Soviet Republic of 1919
Dissertation - 7 pages - Sciences politiques
The Russian revolution of 1917 was like a big bang for the world. A new world seemed possible, and nobody could ignore what was happening in Russia. For many, a world revolution was about to liberate the humanity from exploitation. Moscow was considered the new beacon of the humanity. Within the...
Rapport de stage chez S.T.A.T. à Milan
Rapport de stage - 10 pages - Management organisation
I worked as a secretary during two months in a society called S.T.A.T. This company offers its services to small communes to collect taxes. Indeed in Italy each commune is intended to collect taxes for the state. There is no public service like the French one to collect taxes. It is the...
La production d'énergie renouvelable grâce aux courants, vagues et marées
TD - Exercice - 10 pages - Physique
En un siècle, l'énergie est devenue le moteur de l'ensemble de notre système de production, par conséquent un enjeu économique de la plus haute importance. Pour palier à cet accroissement exponentiel de la consommation d'énergie, l'homme a appris à maîtriser différentes énergies...
Coriolanus, Shakespeare, Act I, scene 1, lines 93 to 160
Commentaire de texte - 7 pages - Littérature
Rosencrantz: My Lord, you must tell us where the body is, and go with us to the king. Hamlet: The body is with the king, but the king is not with the body. (Hamlet, IV, 2, 24-26). This famous quotation -and particularly the chiasmus in Hamlet's answer- points out Shakespeare's recurring...
Bernard Werber, "Les Fourmis"
Fiche de lecture - 9 pages - Littérature
Jonathan Wells, un serrurier au chômage, hérita de la maison de son oncle Edmond, sise rue des Sybarites 3 à Fontainebleau dans la région parisienne, et s'y installa avec sa femme Lucie et son fils Nicolas. Étant donné qu'il ne connaissait pas bien son oncle décédé, il alla visiter...
Pourquoi et comment Carrefour s'étend à l'international tout en renforçant son emprise sur ses premiers marchés ?
Étude de marché - 25 pages - Marketing distribution
Attention : ce document comporte une partie en anglais (partie I), le reste est rédigé en français. Over the past 40 years, the Carrefour group has grown to become one of the world's leading distribution groups. The world's second-largest retailer and the largest in Europe, the group currently...
What principles of Justice are underlying Democracy?
Dissertation - 6 pages - Philosophie
According to Montesquieu, ?real equality [is] the very soul of a democracy? . In other terms, democracy is an ideal aimed at lowering inequalities and improving the well-being of the great majority of people. Nevertheless, as pointed out by Arthur Okun in his book Equality and Efficiency:...
Strategic and operational opportunities and challenges that ERP systems may bring to an organisation
Dissertation - 4 pages - Stratégie
In the nineties, most of the large companies in the world have installed ERP (enterprise resource planning). Indeed with ERP system they are expecting to a decreasing total cost of ownership. They want to drop the risks as well, to increase control and transparency, to have rapid returns...
Just War Theory: the Case of the war in Chechnya
Dissertation - 37 pages - Sciences politiques
With the impeding fall of the USSR, nationalist ideologies began to arise in the Chechen Republic. With the collapse of the Soviet Union in 1991, Dzhokar Dudayev, president of the Republic of Chechnya declared independence and established the Chechen Republic of Ichkeria. Unable to effectively...
What role(s) does irony play in Socrates' method ?
Dissertation - 6 pages - Philosophie
Portraying and praising Socrates, Alcibiades in the Symposium rebukes Socrates for his behaviour towards him. When Socrates was offered Alcibiades' body, he notably rejected Alcibiades' advances with ?characteristic irony? (218e). Here, Alcibiades uses the adjective ?characteristic? to...
Low fat yogurt Market
Étude de marché - 25 pages - Brand management
In recent years, consumer interest in health and nutrition has escalated and increased the demand for healthful food products in the marketplace. Aging baby-boom populations and a trend toward self-care in relation to chronic-disease prevention and management are fuelling this demand. In the...
The Cold War was a direct and inevitable consequence of the results of the World War 2
Dissertation - 9 pages - Relations internationales
The Second World War (1939-1945) was won by the Great Alliance in Europe on April 8, 1945 and in Asia in September 2, 1945. The triumph of the United States, Great Britain and the USSR was however not celebrated with a widespread and unconditional enthusiasm in the victorious countries. Of...
Women in Love - D. H. Lawrence: the complexity of characters and of love relationships
Mémoire - 15 pages - Littérature
In Women in Love, the emphasis is put on characters' love relationships, especially on the couples Ursula-Rupert, Gudrun-Gerald, Hermione-Rupert, and Loerke-Gudrun. Each pair has its own characterization and individuality. With this novel, Lawrence exposes to the reader the complexity of love and...
Social context of the ict and a gender perspective
Dissertation - 5 pages - Questions sociales, morales & enseignement civique
When I first realized that one of our two lecturers in “Contemporary issues in the IS field” was a woman, I was slightly surprised, though I thought it was a good thing. Indeed I had never had any female teacher in this field so far. Moreover, it is commonly admitted in western...
Doing Business in Algeria : Managerial practices and Etiquettes
Étude de cas - 13 pages - Management organisation
Algeria is a developing country with much potential. This paper will cover many aspects of the country. It will discuss environmental factors, market characteristics, cultural characteristics, as well as their negotiation style. The perspective of a manager and how best to conduct business...
