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Entreprise : Well

Well est une marque française dédiée à la vente de collants puis de lingerie, créée en 1927 sous le nom Bas de France. Elle acquiert son nom actuel en 1972 et emploie aujourd'hui près de 250 salariés. Elle est rachetée en 2010 par le groupe italien CSP International. Cependant, Well opte pour un marketing mettant en avant le savoir-faire français, récompensé par divers labels, ses produits étant réalisés dans le Gard du tricotage au conditionnement. L'entreprise entend de plus proposer un bon rapport qualité-prix, tout en proposant des produits de qualité et toujours plus innovants. Ceux-ci sont disponibles chez des distributeurs tels que Carrefour ou Intermarché.

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29 Nov. 2011
ppt

PPE : Comment récupérer l'énergie des vagues avec le générateur Limpet ?

Présentation - 31 pages - Physique

Introduction Vagues : Quantité d'énergie illimité inexploitée. Projet: Fabriquer de l'énergie « propre » à moindre coût. Problème: Trouver une solution énergétique de plus en plus propre et économique. Solutions : L'installation d'un système permettant, à partir des vagues, de...

06 juil. 2015
doc

Marketing case study, The LEGO Company

Étude de cas - 30 pages - Brand management

Our consulting firm would like to investigate the LEGO Group with its current market situation, the threats and opportunities to the Group, and indicate the key issues for becoming success. The primary objective of our marketing plan is to help the Group gaining more market shares as well...

23 Sept. 2015
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Analyse de la stratégie de Manpower

Étude de cas - 9 pages - Brand management

Manpower est une entreprise américaine spécialisée dans les secteurs de l'intérim et du recrutement. Grâce à son réseau de 4 500 agences réparties dans 80 pays, Manpower est à même de répondre aux attentes de plus de 400 000 clients par an dans toutes les branches d'activité, depuis les...

03 Mars 2008
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The viral marketing

Fiche - 3 pages - Théories et stratégies marketing

Viral marketing (VM) is “ the strategy of getting consumers to sell a product on behalf of the company that creates it” (Solomon et al.,2006) and “used primarily in Web marketing” (Wells,Moriaty, and Burnett, 2006, 569). Word-of-mouth (WOM) and group influence (GI) are...

08 Sept. 2023

Les nouvelles technologies de l'enseignement

Mémoire - 14 pages - Sciences de l'éducation

De nombreux établissements ont cherché à introduire les technologies de l'information et de la communication dans leurs systèmes éducatifs afin de s'adapter aux besoins de la génération actuelle entourée de technologie. L'une des évolutions les plus marquantes dans l'enseignement...

22 Mars 2007
doc

William Klein: The Beauty of Disaster

Dissertation - 5 pages - Arts divers

Born in 1928, in New York, William Klein is the son of Jewish immigrants. Although he did not attend any art classes, he became very sensitive to art at an early age and often went to the Moma. William Klein is well-known for his photographic works but he is also a painter and a filmmaker....

02 Sept. 2024
doc

Poverty and education

TD - Exercice - 2 pages - Linguistique & langues

"a. According to the OECD report, would you think that children from poorer backgrounds perform less well at school than children from richer backgrounds? b. What Professor Kelly says about children from low-income families? c. According to Professor Kelly, how many times more likely were...

01 Janv. 1970

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06 mai 2008
doc

L'expansion de L'Oréal en Chine

Étude de cas - 31 pages - Bourse

The expansion of L'Oreal in China (titre original) Since it was founded nearly a century ago by the chemist Eugène Schueller, L'Oreal has been focusing its research and expertise on one business: cosmetics. L'Oreal has consistently applied its policy of investing in research, ensuring that its...

05 Mars 2010
doc

Why did Roosevelt's and Truman's foreign policies, especially with regards to the USSR and Germany, differ

Fiche - 6 pages - Histoire contemporaine : XIXe, XXe et XXIe

Document: Dissertation d'Histoire générale en langue anglaise: Why did Roosevelt's and Truman's foreign policies, especially with regards to the USSR and Germany, differ from one another? (11 pages) Extrait: Wilson Miscamble's historical analysis From Roosevelt to Truman,...

09 déc. 2005
doc

The Impact of EU enlargement on EU -Russia cooperation

Fiche - 11 pages - Union Européenne

The last EU enlargement towards Central and Eastern Europe seems to have impact on the EU-Russia relationships defined by cooperation. On one hand, Russia and the European Union have developed a strengthened partnership through the EU enlargement, since both of them have interests in it. For...

15 Nov. 2008
doc

Comment et pourquoi mettre en place des changements : l'exemple de Porsche

Étude de cas - 12 pages - Stratégie

Nowadays, it becomes more and more difficult to compete in this global business environment. Companies have to be radically innovative and to realise changes in the organisation in order to survive. Change is often considered as a necessity for companies to survive in a turbulent environment...

19 Nov. 2012
pdf

Analyse du documentaire fiction « Bye Bye Belgium «

Dissertation - 70 pages - Médias divers

L'émission « Bye Bye Belgium » réalisée par P. Dutilleul peut être considérée comme un ovni médiatique. C'est une émission inédite et audacieuse. Son objectif, faire vivre en direct, dans le cadre d'un JT de crise, les premières heures de la fin de la Belgique. L'émission est...

30 Mars 2007
doc

Littoral and human activities: is cohabitation possible ?

Dissertation - 6 pages - Sciences politiques

The littoral (or coastal) areas are among the most dynamic parts of the globe. They concentrate today nearly two third of the world?s population, and researchers estimate that this proportion will keep on increasing, reaching third fourth of the world?s population within thirty years. The...

07 mai 2007
doc

"A bout de souffle" and the french new wave

Fiche de lecture - 5 pages - Cinéma

A Bout de Souffle/Breathless was created in 1958 by Jean-Luc Godard, a French director who belonged to the New Wave movement. This film was considered as one of the masterpiece of the cinematographic trend, along with other works by Truffaut (Les 400 Coups), Chabrol (Les Cousins) or Resnais...

17 juin 2008
doc

Rapport financier du Groupe Lindt & Sprüngli

Dissertation - 6 pages - Finance

The consolidated financial statements are based on the annual account of the individual groups companies which were drawn up with uniform group accounting principles. The consolidated financial statements conform with Swiss GAAP FER as well as the reporting and listing rules of the Swiss...

19 mai 2010
pdf

Motivation et culture de l'étudiant étranger à l'Université de Paisley (Écosse)

Étude de marché - 19 pages - Comportement des consommateurs et clients

In this report, the subject “student life in Paisley” will be analysed. To find some answers, a topic guide has been created and filled in by a Paisley student sample. Thanks to it, a comparison between Chinese and “European” people has been possible. Two theoretical areas...

02 mai 2007
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NGO's private diplomacy: a contribution to peacebuilding?

Fiche - 3 pages - Relations internationales

The presence of NGOs on the international scene is now well-established. As far as peacebuilding is concerned, NGOs have a long-term presence in many of the areas of the world affected by intractable conflicts. They are now engaged in even more peacebuilding activities than are official...

13 août 2014
doc

Explain the concept of lead time, the decision making process of planning and controlling, and the relationships between them with reference to 'Air traffic control: a world-class juggling act'

Dissertation - 5 pages - Théories et stratégies marketing

Nowadays, companies are very often in touch with customers, they have to answer to their needs. That is the reason why they do surveys: to know exactly what their customers need, what are their expectations … Accordingly, enterprises have to match the needs of their customers to deliver a...

12 Mars 2007
doc

"New Politics" in Scotland

Dissertation - 7 pages - Sciences politiques

What does “New Politics” mean and what evidence is there for it? From the late 1980s, the Campaign for Scottish Parliament was gaining an increasing power throughout Scotland. In fact, a long spell of dissatisfaction under Thatcher's rule, the awareness of a disjuncture between...

16 Mars 2007
doc

State Financing, Donor Empowerment: Can NGOs Be Truly Independent?

Dissertation - 3 pages - Sciences politiques

Nowadays Non-Governmental Organizations (NGOs) have become very influent economic actors both on the national and international level. Their budgets represent an enormous amount of money, making them as important as well-known firms or international organizations. For instance, the...

04 Sept. 2023

Ne tirez pas sur l'oiseau moqueur, Lee Harper (1960) ; J'irai cracher sur vos tombes, Vernon Sullivan (1946) - Comparaison des oeuvres portant sur le racisme anti-Noirs

Commentaire de texte - 5 pages - Littérature

Les accusations de viol de femmes blanches étaient le prétexte principal des lynchages (voir, à ce sujet, les travaux d'Ida B. Wells, notamment). En gardant cette thématique en tête, l'exercice de la comparaison peut mettre en lumière certains aspects des deux romans et mener à une...

27 févr. 2013
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Traitement et valorisation dans le film "Le Grand Détournement" de Michel Hazanavicius

Commentaire d'oeuvre - 11 pages - Arts divers

John Wayne, Dustin Hofmann, Paul Newman, Robert Redford, Burt Lancaster, Henry Fonda, James Stewart, Dean Martin, Frank Sinatra, Clark Gable, Rober Mitchum, Lauren Bacall, Angie Dickinson, Orson Welles. Voici les noms d'acteurs que nous voyons défiler lors du générique de début. Le casting...

15 avril 2024

Exploration du voyage dans le temps

Cours - 5 pages - Philosophie

Le voyage dans le temps, concept à la fois intrigant et mystérieux, a captivé l'imagination humaine à travers les âges, s'inscrivant profondément dans le tissu de la science-fiction, de la littérature et de la culture populaire. De H.G. Wells à Christopher Nolan, en passant par des...

13 août 2024

Are odd couples destined to succeed or doomed to fail?

Présentation - 1 pages - Linguistique & langues

Ce texte est une préparation pour une soutenance orale au baccalauréat d'anglais. Elle s'appuie sur trois documents : - Un extrait du film Eliot and Groucho Marx ; - Un extrait de Of mice and men (Des souris et des hommes), de John Steinbeck ; - Une affiche du film E.T.. "Odd couples...

08 Sept. 2009
doc

Emails anglais et français pour recherche d'emplois et stages

Lettre type - 4 pages - Micro-économie, emploi-chômage

Please accept my application for the position of [nom de la position] at [nom de la société]. This opportunity seems exciting and precisely tailored to my education and career interests, as well as my personal values (...)

05 Mars 2009
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Un extrait de The Black Tower by P.D. James

Fiche - 6 pages - Philosophie

Document: Commentaire de texte anglais: Extrait d'une oeuvre de PD James, The Black Tower. 5 pages Extrait: The novel [i]The Black Tower[/i], written in 1975 by P.D. James, can be easily identified as a detective fiction thanks to the omnipresence in the extract studied here of Dalgliesh,...

26 févr. 2007
doc

Democratization in Southeast Asia : past trends and prospects

Dissertation - 3 pages - Sciences politiques

This essay deals with the issue of democratization in the Southeast Asian context. Dramatic changes have occurred throughout the region in the second part of the twentieth century. Rapid economic growth and industrialization were at the center of the so-called Asian miracle of the 1960s and 70s,...

28 Nov. 2006
doc

Describe the role of the piano accompaniment in two or more songs by Schubert. Demonstrate with examples the types of relationships to be found between the piano and the poetry

Fiche - 3 pages - Musique et danse

As Gerald Moore said , the Lied is not only a question of singing. One of the great particularities of Schubert's Lieder is the importance of the accompaniment. In contrast to the popular folksongs of that time, the piano was for Schubert quite more than a weak musical background. It became with...

30 Mars 2007
doc

Ethnic solidarity in France

Dissertation - 8 pages - Sciences politiques

Many foreign observers have seen the recent uprising of the French suburbs as an ethnic phenomenon. In France, Le Pen's only shared this point of view. Issues like ethnicity or races are taboo in the Republican France, which make it even more difficult to build a paper on the topic. Indeed, few...