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25 juil. 2026

Cheval Blanc Paris Hotel by LVMH

Case study - 1 pages - Luxury marketing

Discover the luxurious Cheval Blanc Paris hotel, part of LVMH group, offering exclusive rooms, high-end services, and French elegance in the heart of Paris.

25 juil. 2026

Smartphone Market Trends and Forecasts

Market study - 1 pages - ICT marketing

The global smartphone market is experiencing a slowdown in growth due to various factors, but remains a significant industry with optimistic sales forecasts.

22 juil. 2026

"The Role of Artificial Intelligence in Enhancing Luxury Customer Experience and Relationship Management"

Litterature review - 5 pages - Luxury marketing

Unlock the power of AI in luxury customer experience. Discover how top brands leverage artificial intelligence to personalize interactions, streamline operations, and drive loyalty. From conversational robots to virtual reality boutiques, AI is revolutionizing the luxury sector. Learn how AI...

20 juil. 2026

L'Oréal's TikTok Digital Strategy for Young Women

Thesis - 2 pages - Digital & e-marketing

This document examines L'Oréal's digital communication strategy on TikTok targeting young female consumers, analyzing the brand's approach to engaging with this demographic.

20 juil. 2026

Digital Communication Strategy for Brands

Thesis - 7 pages - Digital & e-marketing

Understand the importance of digital communication in a brand's strategy, including the role of influencers and effective content creation.

20 juil. 2026

Thales Company Strategy for Future Growth

Case study - 2 pages - Marketing theories

Thales company faces increasing competition and seeks to retain its client portfolio through diversification and innovation, leveraging recent acquisitions and partnerships.

17 juil. 2026

Louis Vuitton Enters Luxury Cosmetics Market

Case study - 5 pages - Luxury marketing

Louis Vuitton is diversifying into the luxury cosmetics sector to offset declining competitiveness in leather goods and watches, targeting the 18-25 year old generation.

15 juil. 2026

Erasmus Internship in Hotel Management Dublin

Presentation - 2 pages - Services marketing

Discover the Erasmus internship experience in Hotel Management at Dublin One Hotel, Ireland, highlighting cultural differences, job responsibilities, and personal growth.

15 juil. 2026

Cocktail Notebook Masterpiece Project

Presentation - 1 pages - Catering marketing

Students created a cocktail notebook with chosen cocktails, videos, and product information, enhancing teamwork and confidence.

14 juil. 2026

Center Parcs Christmas Campaign Analysis

Case study - 1 pages - Digital & e-marketing

Analysis of Center Parcs' digital marketing campaign for Christmas, 'Christmas in a Sweater', created in collaboration with DDB Paris.

11 juil. 2026

Youth Marketing Strategies in France

Market study - 2 pages - Marketing theories

Understand the importance of targeting young people in France with tailored marketing strategies, leveraging their unique consumption habits and digital presence.

10 juil. 2026

Millennials Bank Webzine Content Strategy

Case study - 5 pages - Digital & e-marketing

Discover the content strategy for The Millennials Bank Webzine, tailored to Millennials' needs, covering budget management, connected services, and savings.

07 juil. 2026

The Impact of Democratization on the Luxury Goods Market: Challenges and Opportunities for High-End Fashion Houses

Thesis - 6 pages - Luxury marketing

Unlock the secrets of the evolving luxury market, where high-end fashion houses face a double shock: shifting consumer behaviors and technological innovations. Discover how democratization is redefining luxury, making it accessible to new clientele like Millennials, while risking brand image...

07 juil. 2026

Application for Commercial Navigation Officer PNC at Air France

Cover letter - 2 pages - Tourism marketing

Experienced Commercial Navigating Personnel applying for PNC position at Air France, highlighting 13 years of aerospace industry experience and skills in customer service and safety.

03 juil. 2026

"Targeting New Audiences for French Rap: A Mobile Application Market Segmentation Guide"

Market study - 2 pages - Services marketing

Discover the innovative mobile application that makes French rap accessible to a wider audience by modifying explicit lyrics into softer versions. This app targets three key segments: parents seeking to share their children's musical tastes, children and young adolescents with controlled...

03 juil. 2026

Job Transfer Application to EDF Guyane

Cover letter - 1 pages - Services marketing

Application letter for a job transfer to EDF Guyane, highlighting the candidate's experience and skills in client relations.

02 juil. 2026

Insurance History and IARD Insurance

Thesis - 32 pages - Bank marketing

This document provides an overview of the history and evolution of insurance, focusing on the development of IARD insurance and its significance in the modern insurance industry.

30 juin 2026

Babilou, an international company specialising in company nurseries

Internship report - 16 pages - Services marketing

Childcare is Babilou's core business. As managers of nurseries, they ensure a mission of service for families by offering them a quality, reliable and accessible mode of care for all.

28 juin 2026

Guinness Competitive Analysis

Sectorial analysis - 2 pages - Catering marketing

Analysis of Guinness position in the competitive beer market, examining direct and indirect competitors, and identifying opportunities and threats.

23 juin 2026

Can TikTok Generation Save Fast Food?

Market study - 5 pages - Clients and users behaviour

Discover how fast food is adapting to new consumption trends and the impact of TikTok on the industry's future.

23 juin 2026

Guinness Market Analysis and Size Estimation in North America 2024

Market study - 4 pages - International marketing

Unlock the potential of the North American beer market with our in-depth analysis of Guinness, a renowned Irish brewery now part of Diageo, a global leader in beverages. With 48% of Americans prioritizing Guinness, the brand demonstrates significant market appeal. Our market study reveals key...

21 juin 2026

Insurance Industry Transformation

Essay - 2 pages - Services marketing

The insurance industry is undergoing a significant transformation driven by digitalization, changing customer expectations, and new competitors. Insurers must adapt to remain competitive.

08 juin 2026

"Experienced Marketing and Key Account Manager Seeking International Challenge"

Cover letter - 1 pages - International marketing

Results-driven marketing and sales professional with international experience in managing large corporate clients and developing comprehensive marketing strategies. Seeking a challenging role that leverages my dual commercial and marketing expertise to drive business growth in a dynamic,...

06 juin 2026

Mystery Packages: Good Deals or Scams?

Market study - 8 pages - Distribution marketing

Discover the truth behind mystery packages, their legal status, and the opportunities and risks associated with buying them.

02 juin 2026

Big Data: Definition, Exploitation, and Consequences

Thesis - 16 pages - Digital & e-marketing

This document discusses the concept of big data, its definition, and its implications for companies and individuals. It highlights the importance of data analysis and the emergence of new professions in the field.

31 mai 2026

Digital Marketing Strategy

Essay - 1 pages - Digital & e-marketing

Explore the evolution of digital marketing and its importance in surviving the modern business landscape.

15 mai 2026

Impact of Digital Payments on the Operational Efficiency of Banks

Thesis - 18 pages - Bank marketing

The purpose of this paper is to examine the relationship between digital payment channels and the operational efficiency of commercial banks in India using a panel data set of 68 commercial banks in India for the period 2015-2024. For measuring the intensity of utilisation of digital payment...

13 mai 2026

Adidas' Global Success: Challenges and Strategies

Case study - 2 pages - Sport marketing

Discover how Adidas overcame supply chain issues and adapted to changing consumer trends to become a global leader in sports clothing and accessories.

10 mai 2026

Veja's Eco-Friendly Brand Positioning

Case study - 4 pages - Marketing theories

Analysis of Veja's marketing strategy and brand positioning in comparison to Nike and Adidas, highlighting its unique eco-friendly approach.

30 avril 2026

Airbnb Partnership Negotiation Strategies

Tutorials/exercises - 6 pages - International marketing

Discover key issues to consider for national and international negotiations to set up new Airbnb partnerships, focusing on complementary services like local experiences and activities.