The Black & Decker Corporation: Power tools division
Market study - 1 pages - International marketing
Black & Decker is an American corporation that is well-known for power tools and home appliances. The Makita Corporation is a japaneese corporation. The company is mainly reputated as a manufacturer of professional power tools, with a focus on cordless tools (80% share). Makita tools only come in...
Exportation of champagne to Canada
Market study - 12 pages - Brand management
In this report we will figure out all the requirements in order to make a suitable advice to export Champagne to Canada. One of the most well-known products of France is wine. Champagne is one of the most popular and luxury products in this segment. If we take into consideration the market and...
Advertising campaign for a new contact lens
Case study - 16 pages - Brand management
This final paper deals with an advertising campaign for a brand new contact lens. This final report will outline the framework from the syllabus.This document will first define the product specifications and give its main function and then we will discuss about the brand name selection and...
Digital Marketing - published: 06/12/2011
Market study - 10 pages - Services marketing
Nowadays, companies have to be at the reach all the time for customer satisfaction. Therefore they practise marketing in the way that they can realize good sales of their goods or services and so to secure the loyalty of the customers on a market that is increasingly competitive. The major part...
Digital Marketing
Essay - 10 pages - ICT marketing
Nowadays, companies have to be at the reach all the time for customer satisfaction. Therefore they practise marketing in the way that they can realize good sales of their goods or services and so to secure the loyalty of the customers on a market that is increasingly competitive. The major part...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market - publié le 30/11/2011
Market study - 9 pages - Services marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market
Market study - 9 pages - International marketing
Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...
Strategic Marketing for Super Bowl
Market study - 4 pages - Services marketing
Super Bowl advertising has produced some of the most memorable and effective commercials in the history of television. (Pitner, 2009). I remember my first Super Bowl experience in 1991 when we were watching a Washington Red Skins game. I was only 5 at that time, but the advertisements were the...
Strategic Marketing of Caroll fashion house in China
Market study - 9 pages - Services marketing
Caroll is a French fashion chain of stores created in 1963 by Raphael Levy and Joseph Bigio with the will to create good and nice clothes for women. Indeed, in a first time they decided to produce comfortable and customized pullovers and as it was a great success, Caroll Company launched a line...
The fast food market in France
Market study - 35 pages - International marketing
The fast food takes advantage of the crisis. Furthermore, we can note that this sector represents a quarter of the restoration with a growth rate which increases in a constant way these last years. The fast food is a competitive market. Indeed, even if McDonald's is leading on this market, it has...
LVMH Group: International Business
Market study - 32 pages - International marketing
What is International business? “International business environment: with the rapid rate of the integration of markets in emerging economies with the rest of the world and with the ongoing attempts of privatization, liberalization and globalization, the subject matter of international...
Spark: A new energy drink
Case study - 13 pages - Brand management
New energy drink and its function: The new product that I decided to create is a new energy drink. It is a soft drink containing ingredients designed to increase your level of vigor. The drink will produce a metabolic stimulus to boost people thanks to different vitamins, stimulants and other...
Competitive Analysis of Diet coke, Orangina and Red Bull
Case study - 6 pages - Brand management
In November 2009, the Japanese group Suntory bought Orangina-Schweppes. Founded in 1899, Suntory was the pioneer in whisky manufacturing in Japan. Throughout the years, it built up an international recognition. Soft drinks and food goods enabled it to become a diversified drink and food...
Analysis of a market entry plan for Dyson Limited and its Airblade hand dryer in South Korea - publié le 22/11/2011
Market study - 9 pages - Services marketing
Dyson is an ambitious and innovative company which makes good profits. The company is already present in many countries as well as in Asia (Japan) and has a good experience of the international market. After a strong analysis of PESTEL environment, task environment and organization's resources...
Analysis of a market entry plan for Dyson Limited and its Airblade hand dryer in South Korea
Market study - 9 pages - International marketing
Dyson is an ambitious and innovative company which makes good profits. The company is already present in many countries as well as in Asia (Japan) and has a good experience of the international market. After a strong analysis of PESTEL environment, task environment and organization's resources...
Consumer Behavior: Furniture's purchase
Market study - 16 pages - Clients and users behaviour
Nowadays, more people are interested in Furnish and design their home. There are a lot of specialized magazines and TV Shows. For instance, in Western Switzerland, around 15% of the population watches the French program “D&CO” by M6 channel. We can also note that in the German part of...
E-Business: Case of Skype
Market study - 18 pages - Marketing theories
In 1870, Alexander Graham Bell created the wired telephone but he never thought that his invention would take such a direction. A few years ago nobody could have imagined that it would be possible to use telecommunication systems without paying anything. With the Internet technologies, the long...
Marketing Sociétal
Course material - 12 pages - Marketing theories
Le Marketing et la publicité sont au service de l'économie. La pub a une fonction artistique et créative mais ce n'est pas pour autant que la pub fasse partie du domaine de l'art, Sa fonction principale c'est faire vendre les B et S. Une autre vision rétrograde voit que la...
Export analysis of Melusine
Market study - 20 pages - Marketing theories
The purpose of the present dossier is the execution of an export analysis. Our aim is to evaluate the main problems the company may be facing when exporting and to establish some recommendations for action that would enable the SME to export its products successfully. We first met the company we...
Strategic analysis of Nissan group
Market study - 20 pages - Marketing theories
“As the crisis has evolved, Nissan has remained focused on the recovery, guided by our corporate recovery plan. Although our company is still operating in crisis mode, Nissan is on track toward a complete recovery. In fiscal year 2009, we returned to profitability after losses in the prior...
Vodafone: Analysis of its financial statements
Market study - 10 pages - Brand management
To know if investing in the global market telecommunication, or to be more precise in Vodafone PLC, is a good idea or not, I think it's a good point to make a rapid overview of its environment. Indeed, to understand Vodafone's result and to know if they are supposed to become better or worse, it...
Comparison of the competitor prices in a service context and the implications of setting up an effective pricing strategy
Market study - 6 pages - Services marketing
These days, services have known an outstanding growth and have become an important part of economies (Avlonitis and Indounas 2007). Thus, more people work today on services, than ever before and services are no longer just an insignificant option linked to tangible goods (Palmer 2005). However,...
Comparison of the competitor prices in a service context and the implications of setting up an effective pricing strategy - publié le 10/11/2011
Market study - 6 pages - Services marketing
These days, services have known an outstanding growth and have become an important part of economies (Avlonitis and Indounas 2007). Thus, more people work today on services, than ever before and services are no longer just an insignificant option linked to tangible goods (Palmer 2005). However,...
Strategic Marketing of Caroll in China
Internship report - 16 pages - Marketing theories
The fashion sector is a constantly an evolving sector. In order to be successful and sustainable in this sector, it is essential to keep it updated with the new trends. It is important to have consumer awareness, in order to propose clothes according to their needs. It is a constant race between...
Analyzing financial statements of Coca-Cola and Pepsi - published: 09/11/2011
Market study - 20 pages - Services marketing
“In 2010, The Coca-Cola Company (TCCC) stands firm in the top spot, while PepsiCo trails way behind its archrival. In light of the slow economic recovery and lingering discussions about a double-dip recession in developed Western markets, it is important to note which players have proved...
Strategic marketing plan for Caroll (the French "fashion house") in China - publié le 02/11/2011
Market study - 10 pages - Services marketing
Today, with the globalization, companies have to establish in other countries than their origin country, to be more competitive and to resist in the market, especially in the clothing retail market. So, the main part of companies opens new subsidiaries in other countries and more on emergent...
Cloud Computing - Overview, layers, usages and benefits
Internship report - 20 pages - Marketing theories
What is cloud computing? The main idea of this new concept of the computer science, is that you can get the power you need whenever you want. How can it be possible? In fact, cloud computing is a new paradigm of computing infrastructure. But what is so incredible in cloud computing to qualify it...
Silhouette Active development process
Case study - 41 pages - Brand management
Foreign exports and subsidiary companies account for 15% in the activity of the group that's means a turnover of 405 million € in 2008 The Sodiaal company is constituted by five subsidiary companies: Candia, CFR: Which is the most important producer of raclette cheese and camembert in...
Business Report- How to enter the Asian market with the Dyson Airblade(TM) - publié le 26/10/2011
Market study - 12 pages - Services marketing
Dyson Ltd. is already exporting its products successfully to 49 countries with an increased turnover of 23% within the last year (The Telegraph, 2010). As a marketing consultancy we would like to present to you possibilities to stretch out to new interesting markets to keep on with this story of...
Business Report - How to enter the Asian market with the Dyson Airblade(TM)
Market study - 12 pages - ICT marketing
Dyson Ltd. is already exporting its products successfully to 49 countries with an increased turnover of 23% within the last year (The Telegraph, 2010). As a marketing consultancy we would like to present to you possibilities to stretch out to new interesting markets to keep on with this story of...
