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10 févr. 2010
doc

Are Toyota Cambridge Plant Employees to be Unionized? Instigate and report on the situation at hand. Analyze with respect to the implications for industrial relations in general and the role of trade unions in particular. Why is this situation relevant?

Case study - 4 pages - Management

The International Association of Machinists and Aerospace Workers cancelled the vote to unionize the workers at Toyota's plant in Cambridge. Ontario Toyota's Cambridge plant that makes Corolla and Matrix cars just like all Japanese automobile plants in North America has always adhered to...

10 févr. 2010
doc

Analysis of the "Alice in Wonderland" case - publié le 10/02/2010

Case study - 6 pages - Human resources

Emma Van Nijmegen was working for Neerlandia, a huge Dutch company which was working on sea shipping. With the opening of the European boarders, their goal was to combine a great company with the best door to door service for clients. That is why they acquired Luijk & Van Vaest (LVV). LVV was at...

10 févr. 2010
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Human Resource report based on the article :"A study of emotional intelligence levels" by Sheila A. Scott-Halsell, Shane C. Blum and Lynn Huffman

Text commentary - 2 pages - Human resources

Emotional Intelligence has been proved to be a key tool for a successful manager. 'Growing evidence indicates that emotional intelligence competency has the potential to improve performance on both personal and organizational levels', the author's objectives while conducting this...

10 févr. 2010
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Lessons learned from the collapse of long-term capital management

Thesis - 5 pages - Finance

In the society in which we live, success is rewarded greatly. Winning and becoming the best is always the goal or desired outcome for any endeavor. We are taught to always strive for success, for with such accomplishment comes many immediate and tangible benefits. However, the lasting benefits of...

08 févr. 2010
pdf

Pharmaceutical brand: Becton Dickinson

Case study - 7 pages - Management

Becton Dickinson is a pharmaceutical brand created in 1897 in the United States. By 1996 it was the world's largest producer of various medical devices such as syringes and needles. The company grew rapidly through the century and had to revamp its organization scheme in 1995 in order to face...

08 févr. 2010
doc

Advertising and communication plan - the mobil home

Case study - 7 pages - Communication

The mobile home we come up with is between middle range and high range of accomodation for hoildays. Its features are the following: luxurious and designed with being a warm and cozy home at the same time. Besides, a 'blancket' roof structure, metallic structures, and isolating sandwichs...

08 févr. 2010
doc

Ports Design Limited - strategic management

Case study - 16 pages - Management

Ports Design Limited is a vertically integrated, international fashion company engaged in the design, manufacture and retail of high-end ladies and men's fashion garments and accessories. Ports global operations include North America and Asia. Ports demonstrates an ability to generate stable...

08 févr. 2010
doc

Students distinguish no taste preference for Diet Coke or Diet Pepsi

Thesis - 2 pages - Business strategy

This is a study of taste differential between two popular brands of soda, Diet Coke and Diet Pepsi. Subjects were given samples of Diet Coke and Diet Pepsi throughout a number of trials to see if they could distinguish the drinks by taste alone. Over the course of a twelve trial period, it...

07 févr. 2010
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Communication and advertising plan for a new product, case study : Noodle soop

Case study - 9 pages - Communication

We are going to offer a traditional noodle soup accompanied with refined vegetables cut in thin layers with meatballs and sauce. We like to focus on healthier foods by offering organic ingredients. The cooking time in a microwave will not exceed 3 minutes. The name of the brand will be...

05 févr. 2010
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Human Resource Management

Case study - 15 pages - Management

By going through the numerous sources we could find on the internet and in books, we came to the conclusion that it's really difficult to find a unique definition concerning Human Resource Management. This is why with the help of our research we will try to set up one definition on our own...

04 févr. 2010
doc

A Transatlantic Merger

Case study - 9 pages - Management

The world is divided by a multitude of civilization having diverse cultures and traditions. These disparities have brought wealth to the world in which we are living today, and the exchanges with the foreign cultures are often very enriching. For a company, mixing dissimilar culture by operating...

04 févr. 2010
doc

Innovation at Procter & Gamble

Worksheets - 3 pages - Business strategy

To innovate is to create something; it is necessary to distinguish innovation from invention because an innovation need not necessarily always be an invention. Innovation can assume four forms: •Marketing plan for a new product launch or the improvement of a product that already exists...

04 févr. 2010
pdf

Magners Pear Cider : communication plan

Case study - 15 pages - Communication

Magners is a brand of the C&C group, Dublin, Ireland. It's main markets are in UK and Ireland. Other C&C brands are Stag, Ritz, Frangelico and Bulmers. There are no rights for Bulmers outside Ireland. Magners was launched as an equivalent.

02 févr. 2010
pdf

The artists in the history of advertising : the copywriter

Essay - 4 pages - Communication

This document presents an extract from the thesis of Roger Morresi's rhetoric between propaganda and the advertising copywriter. The professional who builds the verbal advertisement is the copywriter whose characteristics are well summarized by Mc Luhan as someone who "must be like a stripper...

02 févr. 2010
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International Accounting

Course material - 12 pages - Accounting

According to Colasse (2000), "Accounting harmonization means an institutional process, which aims to combine the standards and national accounting practices and, consequently, to facilitate comparison of financial statements produced by firms in different countries. We can distinguish the...

01 févr. 2010
pdf

How far did the fair value principle contribute to accelerate the credit crisis in France?

Course material - 46 pages - Finance

The IFRS or the International Financial Reporting Standards are one element of the globalization of the world economy. The stated objectives of the IASB or the International Accounting Standards Board are: (a) "to formulate and publish in the public interest, accounting standards to be observed...

26 janv. 2010
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Scenario: Writing a human resources plan for a small company

Essay - 3 pages - Human resources

As the new human resources manager of a small company, I was asked to establish the human resources plan for my company. There are certain crucial details which need to be analyzed before planning the resources. First, a small company will not behave like big ones: because of the size of the...

26 janv. 2010
pdf

Organizational behaviour

Essay - 8 pages - Management

Organizational behavior is a discipline of the social sciences, much like cultural anthropology, economics, political science, psychology, and sociology. It uses the scientific methodology to establish truth and to validate its theories. There are three basic building blocks for organizational...

25 janv. 2010
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The Fun House' : Pub Restaurant

Market study - 8 pages - Management

This document presents the launch of a new pub and restaurant "The Fun House" in Les Clayes Sous Bois. As a young entrepreneur living in a wealthy Parisian suburb located at 10 km from Versailles and 27 km from Paris, I plan to launch a new restaurant in my hometown. This idea comes from the fact...

25 janv. 2010
doc

Business strategy: Great chance for McDonalds to invest and develop in Vietnam's fast food market

Tutorials/exercises - 30 pages - Business strategy

Experts believe that Vietnam is the potential fast food market, but the available systems of fast food restaurants have not met the customer's demand yet. So, it is a great chance for McDonalds to invest and develop in Vietnam. Therefore, a project to analyze the chances, risks, competitors and...

25 janv. 2010
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A research study on corporate social responsibility (CSR)

Tutorials/exercises - 40 pages - Management

The aim of this research proposal is to gather information about the strategies and initiatives taken by ASDA with respect to corporate social responsibility towards workforce, community, environment which can be emulated by other retailers. The purpose of this research is to investigate the...

22 janv. 2010
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Analyzing outsourcing: Advantages and disadvantages

Thesis - 23 pages - Business strategy

The financial crisis has been spreading across the globe. Companies have been using their best strategy to survive and stay off the competition. With the expenses and costs on the rise and growing pressure from competition to keep the prices low, companies believe that outsourcing is the only...

22 janv. 2010
doc

Task management time management and leadership theories

Thesis - 12 pages - Management

The task management is all about organizing groups of people to work together productively towards clear goals, or objectives. There are many attributes for specifying a given task. One has to do a proper research on the task before implementing it. Before that we need to write our expectations...

22 janv. 2010
doc

Expansion and innovations strategies of Coca-Cola Company

Thesis - 9 pages - Business strategy

Andy Denton was a very determined person towards his business. He has exhibited his sense of commitment to his business by giving his 100% to it and not opting for a normal routine life which would have given him monthly salary and pension. This is the way he considers his life to be ad has been...

22 janv. 2010
doc

Lloyds TSB's mergers

Case study - 10 pages - Business strategy

Lloyds TSB Group is fourth biggest British clearing banks in the United Kingdom. It offers a broad variety of global banking and financial services. It has almost 3,000 branches throughout the United Kingdom, and its global business is conducted in 47 countries, with the United States, Canada,...

22 janv. 2010
doc

Entrepreneurship and innovation management: A case study of Apple

Case study - 9 pages - Business strategy

An individual's qualities as an entrepreneur are very important in the investigation of entrepreneurship since setting up a new firm is very much an individual decision. The entrepreneurial behavior to find a firm is triggered by the individuals' endowment, his social network, and the...

22 janv. 2010
doc

Unilever's strategy: Path to growth

Case study - 15 pages - Business strategy

A company that was founded in 1930 during the merger between Margarine Unie, a Dutch company and Lever Brothers, a British based soap and detergent company. Before the merger both the company were buying raw materials from same suppliers and similar distribution channels. Both the companies were...

22 janv. 2010
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Importance of quantitative research

Case study - 5 pages - Business strategy

Quantitative research is a technique for comparing relationship between time, weight, size and performance. The purpose of quantitative market research is to have an increased understanding of the product ‘First Fruit'. This research is numerically oriented and requires attention of...

22 janv. 2010
doc

Total quality management (TQM)

Thesis - 7 pages - Management

Over the past several decades, countless construction projects have failed as a direct result of poor quality management. The relationship between client and contractor is at times strained by deviant expectations and building requirements, thus reducing the capacity for effective partnerships...

22 janv. 2010
doc

Supply chain management and OEMS

Thesis - 8 pages - Management

The competiveness of international companies is highly dependent on their ability to deliver customized products quickly and timely all over the world. Therefore the focus has moved from competition between firms at the same level in the production process to competition between the supply...