Calling the bluff on "The emperor's new clothes"
Case study - 5 pages - Literature
In the words of George Eliot, “There is no creature whose inner being is so strong that it is not greatly determined by what lies outside of it.” The central premise of the essay's thesis is that individuals need to be at peace and in harmony with their environment, particularly the...
Strategic analysis of Zara's ready-made clothes
Case study - 10 pages - Services marketing
During the past twenty years, the textile market has undergone profound changes. China is largely responsible for the upheaval in the sector. But other factors, such as increased costs (cost of fabric production cost and so on) are also taken into account. Larger companies then introduced the...
Men's luxury ready to wear clothes in France
Market study - 6 pages - Services marketing
The Haute Couture and the luxury ready to wear clothes account for a worldwide turnover of €20 billion. This activity is characterized by a multiplicity of actors and strategies. The weight of the fashion industry in the French economy represents a sales turnover of € 10 billion...
Business plan for the start-up of a clothes shop in China: Frenchy
Business plan - 21 pages - Services marketing
We are going to launch a new brand in the most famous emerging market in the world: China. The concept is to launch a semi-luxury clothing company with the brand name ‘Frenchy'. Our objectives are very simple; we want to open a French clothing shop in China, because this market is growing...
Why do ghosts wear clothes?
Thesis - 2 pages - Social, moral & civic education
Why do ghosts wear clothes? Why are they seen the way they are? Are they discarnate spirits of the dead? When the human body ceases to function, are they merely bundles of energy let loose in the air? Or are they simply residual images that are left behind on the atmosphere of somewhere...
Online clothes renting business: « Des Marques et Vous »
Case study - 25 pages - Economy general
'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'. This company's name is...
The use of borders in Richard McCann's "My Mother's Clothes: The School of Beauty and Shame"
Thesis - 12 pages - Literature
Carroll Knolls—the setting of Richard McCann's “My Mother's Clothes: The School of Beauty and Shame”—is a world defined by borders; it is divided by property lines, lot spaces, fences, gates, doors, and all other manners of boundaries and barriers. The author infuses...
Launching a designer clothes line. Firm: Fashion designer Isabelle Beaumenay Joannet
Thesis - 14 pages - Services marketing
The marketing problem we aim to deal with is that of targeting the segment of customers Isabelle should focus on. Then we will have to define how to reach this segment. How should Isabelle Beaumenay-Joannet place her brand on the market? We will determine for her what kind of selling spot she...
Leeds Woollen Workers Petition (1786) and Letter from Leeds Cloth Merchants (1791) - Introduction to Civilization
Tutorials/exercises - 1 pages - Linguistics & languages
This is a commentary of two documents: the Leeds Woollen Workers Petition (1786) and the Letter from Leeds Cloth Merchants (1791) by answering the following questions: - Present the two documents (type). - Who are the authors of the documents? - Who are they addressed to? - What are the messages?...
E-Business - Established retailer adopting e-commerce
Case study - 10 pages - Digital & e-marketing
Nordstrom is a fashion outlet that sells clothes, shoes, and accessories for men, women and kids. It was created by John Nordstrom in 1901 with the aim of providing quality products to all its customers. Nordstrom exists in Canada and 40 states in the United States with 117 stores and 248...
Marketing Mix - Louis Vuitton
Case study - 5 pages - Luxury marketing
Louis Vuitton is one of the oldest luxury brands in the world. The brand bears the exact name of its founder. It was created in 1854 in France. From the French rural region, Louis Vuitton has gained international notoriety thanks to its determination, its skills and its capacity for innovation....
Marketing Mix - Zara - published: 28/10/2021
Case study - 4 pages - Fashion and ready to wear marketing
In recent years, the fashion market and the textile industry have experienced enormous upheavals, especially with the global health crisis that has forced physical stores to close. Zara, being a large clothing brand, has been able to adapt to constraints and challenges by demonstrating...
Press release - H&M's commitment to ecology
Case study - 1 pages - Communication
Write a fictitious press release about an ecological action carried out by a ready-to-wear brand.
SWOT Analysis - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is an internationally famous fashion brand. The company currently sells in two hundred markets with over two thousand stores worldwide. Zara is one of eight brands that are owned by Inditex Group, the largest apparel retailer in the world. According to 2019 financial statements, Inditex...
Marketing Mix - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...
PESTEL Analysis - Levi Strauss Company
Case study - 5 pages - Fashion and ready to wear marketing
In essence, the United States apparel industry had total revenue of 350 billion dollars as of 2019, representing an annual growth rate of 2.5 percent between 2015 and 2019. The womenswear segment was by far the industry's most profitable in 2019, with total revenue of 187 billion dollars,...
The Kooples in the USA
Case study - 25 pages - Business strategy
The Kooples offers clothes and accessories for men and women. The collection is unisex for an androgyn style: chic/rock of the street between Paris and London. Colors are sober. Boys and girls can wear the same things, shop in the same stores. Clothes have a really good quality with...
Case study: Zara
Case study - 5 pages - Business strategy
Created in 1975, Zara is now the third largest company in the world of ready-to-wear garments. The idea of the Spanish designer, Amancio Ortega, was to sell designs copied from luxury clothes at half the price. The latter is now a billionaire and the head of the holding company Inditex,...
Zara Vs Mango
Case study - 42 pages - Services marketing
A few Spanish companies have succeeded in imposing themselves into the clothes retailing market, internationally. Indeed, most Spanish companies in this market do not have sufficient income to expand internationally. However, some of them have succeeded, surpassing the difficulties they...
The international strategy of H&M
Case study - 22 pages - Business strategy
H&M is an abbreviation for Hennes and Mauritz. Hennes was the name of the first store. Indeed, Erling Persson, a Swedish vendor of pens, made a trip to the United States and discovered a new type of store that conducted big sales by selling clothes at reduced prices. Back in Sweden, he...
Business plan: Washybar, why wash and wait when you can drink and wash?
Business plan - 18 pages - Business strategy
The target market: People who don't have a washing machine at home (usually clients of launderette, mostly young people) and generally people who want to spend time in a bar. What they think now: It is boring to wait while your clothes are being washed. The waiting time is about 35 to 40...
The plus size apparel market in the U.S.
Market study - 5 pages - Business strategy
The rise in the occurrence of obesity in the United States might provide a new business opportunity to clothing brands. From infant car seats to doorways and even coffins, there are countless consumer products that are being made to expand and widen to accommodate more people who are on the...
School Uniforms: Beneficial or Right Infringing?
Essay - 2 pages - Social, moral & civic education
When most people think of school uniforms, they think of stuck up private or preparatory schools with a strict and limiting dress code. They think of pressed pants, collared shirts, perfect ties, plaid skirts, clean-cut jumpers, and uncomfortable shoes. Many people are also offended by the rights...
Guidelines for ANTH 220 Film Review, Film: "Paris is Burning"
Case study - 2 pages - Film studies
famous dancing styles called “Voguing” started being performed publicly. The dancers started performing in more daring places such as mainstream club. The dancers poses like vogue models and perform dancing moves which resembled Egyptian hieroglyphics during Voguing. This crates...
Strategic Marketing of Caroll fashion house in China
Market study - 9 pages - Services marketing
Caroll is a French fashion chain of stores created in 1963 by Raphael Levy and Joseph Bigio with the will to create good and nice clothes for women. Indeed, in a first time they decided to produce comfortable and customized pullovers and as it was a great success, Caroll Company launched a...
Forces that can Influence an organization and its strategy
Case study - 5 pages - Business strategy
Today's national and international organizations are surrounded and affected by different types of forces. Two main categories can be identified, the internal forces and the external ones from the task and general environments (Appendix 1). They influence companies' strategies through multiple...
To what extent do you think it is possible for women to be both politically engaged feminists?
Case study - 2 pages - Educational studies
Women are known to multitask perfectly and to handle more than one chore has never been a problem. However, as much as women want equality with men in all areas including the political field, they are not supposed to forget about what entails to be female. There comes a time that women cannot...
Marketing to women
Essay - 9 pages - Services marketing
A few weeks ago, the French brand Celio launched a very original concept aimed at women. Celio is a men apparel brand, but 50% of their customers are women who want to buy clothes as a present. In more and more Celio shops, women can find “The Shoppenboys”. The Shoppenboys are...
International marketing: the French company Caroll in Brazil
Essay - 16 pages - Services marketing
In order to enter the Brazilian market, the French company Caroll has to adapt its strategy. Indeed there are a lot of competitors like Zara, Etam and the local competitors. The Brazilian market represents a good opportunity for the firm and Caroll has to develop its brand on the Brazilian market...
Organic clothing: a change in behaviour - analysis of marketing campaigns
Case study - 4 pages - Services marketing
As consumers become more concerned about the social, environmental and ethical impact of their decisions and actions, the consumer behaviour has changed dramatically (Ramberg, 2007). Consumers has started to accept and purchase organically made clothes, thanks to the campaign of...
