The opposing strategies of H&M and Zara: 'No Communication' versus 'Masstige'
Case study - 6 pages - Management
According to the information on the internet, only garments would soon no longer be sufficient for the market. Thus the major textile companies have engaged themselves in decorating/home decors. Indeed, in 2009, H&M launched its furniture department with the best set of linens. On this particular...
Strategy of Christian Dior
Case study - 28 pages - Services marketing
For two decades, Christian Dior SA is among one of the largest luxury groups in Europe and worldwide. Christian Dior is a holding company that has publicly traded since 1988 and holds 42% share of the luxury group LVMH. Christian Dior SA is also the parent company of Christian Dior Couture in...
Analysis of company: H&M
Case study - 38 pages - Services marketing
Large companies and major groups have a more enhanced transparent business strategy than small and medium sized ones. Some elements are present in our daily life, such as marketing campaigns, communications, advertising etc. They make us dream and we are passionate because they seem out of reach...
The case study of Ikea
Case study - 32 pages - Services marketing
There are a wide range of questions such as: How to choose the location of a shop, how to organize the shelves, which products to choose, how to attract customers to its point of sale, before venturing on a business. Understanding the distribution business is not easy. The specialists in the...
Success of the perfume "I analyze adore" of Christian Dior
Case study - 11 pages - Services marketing
"That magic name which includes that of God and Gold”, these are the words of Jean Cocteau on the Dior brand. In this presentation, we will try to decipher the planetary success of a fragrance that many women have adopted with fervor: J'adore Dior. This famous perfume is celebrating its...
Analysis of the structure of the Ups company
Case study - 4 pages - Management
The UPS Company was founded in 1907, and is currently the leading express carrier and largest package delivery company. As a multinational company, it is currently active worldwide and employed 430 000 people (including 2,000 in France), has 147 000 vehicles and 500 planes. It is the ninth...
Wash bar (plane business)
Business plan - 46 pages - Services marketing
The market for Laundromat Cafes is an evolving market. Its current volume is very low (almost non-existent direct competitors) in contrast to that of the laundromats that are close to saturation. We propose to establish a laundry-friendly laundromat which will be a place with full wireless...
Market research: the Diesel Jean
Market study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...
Comparison between Mir Black Magic and Coral Black Velvet
Case study - 5 pages - Services marketing
Introduction Until 2002, the market for detergents grew rapidly and had a turnover of about 1.295 billion euros. Between 2004 and 2005 sales fell by 4.5%.There are three major detergent manufacturers in this market - Procter & Gamble, Unilever and Henkel. Because of the arrival of private...
The clothing segment of 30-year olds in Spain
Market study - 8 pages - Services marketing
In terms of clothing, the thirty something Spanish are particularly careful about their appearance and attach great importance to their costumes. The budget for clothes is thus an important item of expenditure. The Spanish ranked clothing sixth in their list of priorities in 2001. In...
Comparison between Marks & Spencer and Zara: "The competition of the processes in industry of clothing" (2006)
Case study - 13 pages - Services marketing
Founded in 1884, Marks & Spencer is a company that is more than two centuries old. The origin of its fame and development comes from a very particular situation experienced in England in the late 19th century. Soon after, M & S has positioned itself as a solid reference on the clothing market in...
Marketing Case Study: United Colors of Benetton
Essay - 6 pages - Services marketing
Advertising is not necessarily ethical. This does not mean that it is an area without scruples, but it's just that the practice is always characterized by exaggeration. Awareness of the product helps increase consumption, and sometimes even creating needs. In a world where principles do not...
History of Barbie: Mattel and current controversies
Case study - 3 pages - Services marketing
The iconic Barbie doll was conceived and designed by Ruth Handler, an American woman, who hit upon the idea while watching her daughter playing with infant modeled dolls. Children often gave their dolls adult roles; she quickly suggested to her husband, a co-founder of Mattel, the concept of an...
The marketing strategy of diesel
Case study - 24 pages - Services marketing
Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...
Is Wal-Mart good for America?
Essay - 2 pages - Business strategy
With over 5000 stores worldwide and 100 million shoppers per week in the United States alone, Wal-Mart is one of the largest corporations in the world. And with its astounding efficiency, profit margin, and customer base, it is also an extreme example of the free market system, and for that...
Chanel - Global Operations
Market study - 7 pages - Business strategy
Chanel S.A., fondly known as Chanel is a privately owned fashion brand. It was founded by Gabrielle "Coco" Chanel in 1909. Company is headquartered at Paris, France and is present in more than 310 locations worldwide. The annual revenue as recorded in 2010 stands to be ?1.809 billion.The company...
Zara's US Operations
Market study - 10 pages - Business strategy
Zara, a flagship venture of Spain-based Inditex, started its US operations in 1988. Zara USA Inc. is based out of New York and retails men's and women's clothing. The company has now grown to own 49 stores spread across the east and west coast of USA. The once labor-intensive US apparel...
Why child soldiering is an injustice?
Case study - 1 pages - Social, moral & civic education
Child soldiering has become a very large injustice in today's society. “There is currently an estimated 250,000 children in the world working as child soldiers right now” (“Child Soldiers”). Child soldiering is a human rights issue. It is also a development issue for the kids....
Diesel - A study on its Global Operations
Market study - 7 pages - Business strategy
Diesel has been a brand that has been synonymous with fashion over the years. It is basically an Italian design company that is based out of Breganza (Italy), but has its market presence throughout the world. It has redefined the meaning of fashion aiming the generations of youngsters. The...
Presentation of Puma and PPR groups
Market study - 45 pages - Business strategy
The PPR group was pleased to announce that after the expiry of the additional acceptance period of its voluntary public takeover offer for Puma it had become the majority shareholder with a 62.1% stake in Puma. 1962: Creation of the PINAULT company Acquisition of companies in the same market...
Business model of Coco Chanel's fashion and design industry
Case study - 3 pages - Business strategy
Born on August 19, 1883 in Maine-et-Loire, France, Gabrielle Bonheur Chanel was raised in a poor family of 5 siblings that depended on the father's income as a clothes street vendor for sustenance. In 1895 when Chanel was 12 years of age, her mother Eugénie "Jeanne" Devolle died of a...
"Tent of Miracles": A Commentary on Materialism
Case study - 1 pages - Philosophy
We've heard it a thousand times: money does not buy happiness. But what does this timeless phrase mean? It suggests that one can have all the riches in the world and still be unhappy. We all know someone or other who is notoriously wealthy, yet miserable. Those who have been raised in a lower- to...
Clothing/ Fashion trends in the 2000s
Case study - 2 pages - Management
Fashion in clothing means the current or prevailing style acceptable to most people, and widely used. Fashions come and go, while others later undergo a redefining process after some time to change their outlook (Kim 15). The decision on what to put on, for most people, depends on the current...
Characterization of Pilgrims
Case study - 2 pages - Literature
Crystal Hoffman grew up in central Pennsylvania. From her family and other story tellers, she heard about many tall tales. She did not think they are stories that could make a kid to be happy. Her grandfather told her a tall tale when he won the elephant in the poker game. She could admit that...
Black life in US between 1865 and 1910
Case study - 3 pages - Educational studies
Reconstruction is a name which was given to the period between the end of the civil war in United States when federal troops were pulled out of the south. It was during the reconstruction period when the union army occupied the south. It was also during this time when the blacks voted and the...
Everyday Life Scientific Method of a Detergent Brand
Case study - 3 pages - Business strategy
Scientific method has been a viable method of acquiring knowledge through the creation and investigation of theories concerning an observable fact. Everyday aspects of the human life depend on the scientific method whether it is opening the door, cleaning up or driving a car to work (O'Leary...
Analysis of Women in the Military
Case study - 2 pages - Educational studies
For a long time recruitment of women in the military was kept at minimal. However, in the present era the face of military has taken a drastic change as more and more women join the armed forces. Currently, women make up 14 percent of US forces serving in Afghanistan and Iraq (Carreiras 2013)....
Morocco: Case study
Case study - 4 pages - Modern history
Morocco is located to the North of Africa. It borders Algeria, Western Sahara, the North Atlantic Ocean, Algeria and the Mediterranean Sea, and Western Sahara. Morocco is well known for its long history with diverse cultures and diverse cuisines. Its proximity to Atlantic Ocean and Mediterranean...
The debate on the trial and the condemnation of Louis XVI during the 18th century and their consequences
Thesis - 8 pages - Modern history
At first the king seemed inclined to work with the revolution and to try to solve the problems. But the influence of the queen and of the courtiers were too strong. He was encouraged by them to disregard all promises he had made and sought to flee from France in order to obtain aid against the...
Constructing Sex
Essay - 2 pages - Social, moral & civic education
The social construction of gender is evident in today's world: girls are given pink clothes, Barbies, and they are encouraged to express their emotions. Young boys on the other hand are told to play sports, and they are reprimanded when they cry or when they express interest in toys...
