Company Study Report - Uniqlo
Case study - 15 pages - Fashion and ready to wear marketing
Uniqlo, far from being the stereotype of yet another textile brand in the world, has distinguished itself. It is now the fastest growing brand in Europe and is able to compete with the giants in its field, with its 3,500 shops worldwide. To achieve such a result, the company applies a new kind of...
Door-to-door dry cleaning
Case study - 7 pages - Educational studies
Nowadays, people are full of activities that time for laundry is limited to some hours. Most people find time during the weekends while others do not get time at all. The business provides door-to-door dry cleaning and laundry. Clothes are picked from the client's door, laundry done at a...
Analysis of a company: H&M
Thesis - 31 pages - Management
Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...
Feasibility study of the Primark company in the French market
Case study - 10 pages - Business strategy
Primark, subsidiary of Associated British Foods, is a well known retailing Brand in clothing founded by Arthur Ryan, actual chairman.First headquarters were located in Ireland, where the brand was born as Penneys. The first store opened in 1969 in Dublin. 1973 opened the first store in UK....
Marketing communication plan: United Colors of Benetton
Market study - 9 pages - Services marketing
United Colors of Benetton (UCB) was selected to achieve a successful integrated marketing communications plan. UCB is The Benetton Group's most famous brand. UCB is an Italian fashion brand that sells internationally men's, women's, children's, babies' clothes, and lingerie. Well known for...
Calvin Klein - Market study of US operations
Market study - 10 pages - Business strategy
"Calvin Klein's love for fashion was seen at a very early age when he started taking interest in sketching and sewing. Born on 19 November 1942, after graduating from the Fashion Institute of Technology in New York, he began working as a trainee making coats in European style of fashion. However,...
India's daughter - Leslee Udwin - How was this crime interpreted by the public opinion?
Essay - 1 pages - Sociology & social sciences
The rapists' point of view is clear: this girl shouldn't have gone outside alone, and at night. Their rape act was like a punishment of this unaware attitude of Jyoti for them. The only responsible person of the rape concerns the victim: leaving at night around 9 o'clock is like...
SWOT Analysis - Burberry
Case study - 5 pages - Luxury marketing
Initially, in 1856, it was only the British tailor Thomas Burberry who made men's clothing such as coats and raincoats. Burberry clothes were intended for the wealthy of the time, given their quality and lust. Indeed, the British Royal family granted the brand this recognition in 1955,...
Caroll's introduction to the Chinese middle market
Essay - 8 pages - Services marketing
Fashion market is a very important market with a turnover of 26 Billion euros. This market is characterized by a steady general turnover over the last 15 years with decreasing average prices. Effectively, prices have decreased contrary to sales. As we are in a consumption society, fashion market...
The effectiveness of guilt appeal in the fashion business
Essay - 9 pages - Business strategy
Guilt and its mechanisms are a relevant way to understand consumers' behaviour towards fashion luxury purchases. Fashion is a huge industry, which proposes products based on subjective and personal affects. Clothes have to fit, to make people feel comfortable and good looking and not just...
Counterfeiting - Business process and government response
Tutorials/exercises - 3 pages - Economic politics
The creation of a fake replica to replace an original form of an object is illegal and referred to as counterfeiting. This action is often perpetrated to take advantage of the monetary gain by exchanging an object of greater quality with something of inferior quality. Counterfeiting has been...
Dance of the Happy Shades: And Other Stories - Alice Munro (1946) - Comparaison with Naomi Wolf's The Beauty Myth (1990)
Text commentary - 3 pages - Literature
The first text we study here is a story from Dance of the Happy Shades: And Other Stories, which was written by Alice Munro in 1946. From the beginning of the text, the protagonist explains that her mom spends all of her time working on sewing her daughter's dress for the dance. She spends...
Management and cultural aspects
Course material - 25 pages - Management
Human beings have needs in order to survive and the purpose of economic activity is to satisfy these needs by providing people with what they need. Such needs will vary from person to person because each person seeks different things at different times. Those who are poor would like to satisfy...
The clothing market middle to top-of-the-range
Market study - 4 pages - Services marketing
Over the course of the last twenty years, the textile market has seen major upheavals Countries like China or Morocco (countries in which labor is cheap) are the main causes of this upheaval. Other important factors contributing to this change are the rise in costs (raw materials or production...
A study on jeans: A C Nielsen USA
Tutorials/exercises - 51 pages - Business strategy
Jeans are trousers traditionally made from denim, but may also be made from a variety of fabrics including corduroy. Originally work clothes; they became popular among teenagers starting in the 1950s. Historic brands include Levi's, Jordache and Wrangler. Today jeans are a very popular...
Eva Peron in Europa
Case study - 5 pages - Literature
In the first term of Peron, we see that Argentina had good relations with Europe, being the largest exporter of wheat and meat, because after the war European countries were devastated. The United States also maintained good trade ties, and even Spain, even fascist, was dependent on Argentina and...
Life in The Scarlet Letter - Nathaniel Hawthorne
Book review - 1 pages - Literature
Literature is one of the most renowned forms of expression. Only a few works have been deemed timeless. Nathaniel Hawthorne provides one with The Scarlet Letter. Several elements of the book leave the reader pondering the meaning. The symbols and their representation provide an example. Life is...
Marketing and branding strategies of consumer durable companies in India
Dissertation - 37 pages - Services marketing
The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your washing...
Strategic Marketing of Caroll in China
Internship report - 16 pages - Marketing theories
The fashion sector is a constantly an evolving sector. In order to be successful and sustainable in this sector, it is essential to keep it updated with the new trends. It is important to have consumer awareness, in order to propose clothes according to their needs. It is a constant race...
Setting-up of Kanabeach in Australia
Case study - 25 pages - Services marketing
We are a part of KanaBeach, a small French company that specializes in the creation of surf-wear and surf-wear oriented products. Our company intends to penetrate the Australian market in June 2010. Australia owns the three major brands on the global market, namely, Quicksilver, Billabong and Rip...
Inventory management in Dr Reddy's Laboratories Ltd
Dissertation - 40 pages - Management
Materials are equivalent to cash and they make up an important part of the total cost. It is essential that materials should be properly safeguarded and correctly accounted. Proper control of material can make a substantial contribution to the efficiency of a business. The success of a business...
Differentiation and CRM implementation for the company 'Darty'
Thesis - 4 pages - Business strategy
Darty was created in 1957 in France. At the beginning, the Darty family had a small clothes shop in Paris. They wanted to increase its size, so they bought the shop next to theirs. This shop was offering televisions and radios, and so they started to sell its content on the sidewalk. In...
Louis Vuitton's market strategy to excel in the competitive luxury industry
Thesis - 23 pages - Business strategy
The leather sector is renowned for the quality of its products, especially in the luxury market. Louis Vuitton, the most prestigious French business of luxury leather goods, has, for years, been an incredible success, continually expanding its activities. Recently, consumer behavior has changed...
Nike's artistic communication
Thesis - 20 pages - Management
Within the scope of our project on commercial communication, we were to make a study on the communication strategy adopted for either a brand or a product. We chose the Nike brand as it enjoys phenomenal fame. Nike has a variety of products ranging from clothes, shoes and accessories to...
Establishment of an H&M store in Morocco: Inter-cultural variables and organization
Thesis - 16 pages - Management
Intercultural management aims to make us work and reflect on the well defined cultural differences between people involved in the inner workings of the enterprise. Indeed, the cultural differences encountered when setting up a company in a foreign country should not cause problems. On the...
Marketing strategy: Case of Lacoste
Case study - 28 pages - Services marketing
The famous crocodile brand established in 1930 continues to conquer new market shares. Indeed, its founder Rene Lacoste will follow step by step development of the enterprise, from the mere creation of a shirt stitched mesh that became so popular, will extend to the mass production of a range of...
Integrated Marketing Communication of Zara and Desigual
Case study - 33 pages - Services marketing
The fashion industry is still on a downward trend this year, notably in France. Indeed, the first trimester of 2010 registered a decrease of 1.9 % in value compared to 2009 at the same period. Yet, since several seasons, the fashion industry has accelerated its collections' turnover, which was...
Dolce&Gabbana and its communication strategies
Case study - 11 pages - Management
Dolce&Gabbana sells ready made clothes and is a brand based in Legnano, Milan. It was launched in 1985 by two designers, Domenico Dolce and Stefano Gabbana. In 1980, both were working in the same workshop in Venice. By 1982, they began working together to carve a niche for themselves in...
Logistics at H&M
Case study - 6 pages - Logistics
Logistics is a process that forms the heart of modern retailing. Currently, supermarkets are going through major strategic developments. Logistics is one of the key factors that can help them to improve their performance. Logistics involves managing the flow of information, material and other...
Strategic analysis of the ready-to-wear brand Abercrombie & Fitch
Case study - 8 pages - Business strategy
In March 2007, Abercrombie decided to reach out to its European customers by opening a store in a posh London neighborhood. Its brands, A&F and Hollister, had become quite a rage with targeted customers in the United States. The reputation of this brand had reached the corners of the world and it...
