Audra McDonald: A Trailblazer in American Musical Theatre
Biography - 4 pages - Music and dance
Audra McDonald's illustrious career in American musical theatre has solidified her status as a beacon of talent and creativity among BIPOC artists. Her beautiful voice, which reveals a breathtaking vocal spectrum and true mastery of emotions, was awarded the unthinkable six Tony Awards for...
Food sharing and trust: Exploring the possibility of a relationship of causality
Essay - 12 pages - Business strategy
Imagine what it would mean for businesses if they found that the money spent on the entertainment of guests had no real affect on the trust built with the other party. Or perhaps if businesses were told the opposite, that sharing food would enhance trust between two parties, they would...
Paintball: The creation of the company "Fun Adventures"
Thesis - 20 pages - Services marketing
We decided to set up a paintball company to cater to those who enjoy outdoor games. This activity has gained substantial popularity over the last fifteen years. We can distinguish different aspects of paintball that are apparent in the recreational activity, paintball sports (i.e., a competitive...
Dubai-Land: Christian Perdier's strategy
Thesis - 5 pages - Business strategy
When we think about Dubai, we think about desert, oil and wealth. Dubai is situated on the Persian Gulf coast and is one of the seven emirates of the United Arab Emirates (UAE). Dubai's government is constitutional monarchy and the current ruler is Mohammed Bin Rashid Al Maktoum from the Al...
The Serious Game: Strategy and market analysis
Case study - 20 pages - Business strategy
Mobiclic, MS Flight Simulator, NASCAR Racing, RollerCoaster Tycoon, Dance Revolution are all concrete examples of the explosive popularity of the serious games. Classified by their nature, they satisfy different needs. Mostly played by the young generation, these games are also a source of...
Lies the Television Told Us
Essay - 3 pages - Film studies
The media exists for the sole purpose of entertainment, and the easiest way to bring this entertainment to the people is through television. This being said, it can be understood why the media functions the way it does; entertainment needs to be entertaining. Isn't it only...
Implementation of a luxury hotel including a conference room in one of three countries: Romania, Bulgaria or Hungary
Case study - 10 pages - Business strategy
The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32 countries mainly in Europe...
Crime and forensic television dramas and their effect on individual psychology
Case study - 5 pages - Psychology
Advances in technology and communications provide increasing accurate tools for forensic science and are directly responsible for its development over recent decades. Communication has also provided the average citizen with forensic information, whether it is for the sake of fiction or actual...
Amusement parks in France
Market study - 26 pages - Services marketing
"One can dream, design and build the most fantastic worlds, and thanks to the efforts of mankind, this dream has now become a reality" All the credit goes to the great men with great minds who have founded these great empires, movies, cartoons and theme parks in the world. In this report, our...
The Times Magazine
Case study - 2 pages - Educational studies
The newspaper and magazine industry has grown tremendously over the years. There are now hundreds of newspapers and magazines some of which circulate regionally while others internationally (McKay 2006, p. 34). This paper looks at the Times Magazine and puts into consideration a number of issues...
Robert Johnson: A profile
Tutorials/exercises - 10 pages - Social, moral & civic education
“America is the land of opportunity.” The saying is a bit cliché, but is it also validated by our plethora of rags to riches stories. John Wayne had a 4 a.m. paper route and delivered groceries after school to help pay the bills. Johnny Cash, born in Arkansas in 1932 to a family of...
Formulating nationalist conversations: An investigation of the function of West African Cinema
Essay - 4 pages - Film studies
Traditional African filmmakers, considered themselves part of an emerging third world cinema and used film as a tool of revolution, a means of political education to be used for transforming consciousness, however now there is a new generation of filmmakers that have been supposedly "freed from...
Market analysis of KidZania's park
Case study - 7 pages - Business strategy
The Mexican park KidZania created by Xavier López Ancona has expended successfully in numerous countries.. This innovative and educational entertainment venue offers children a unique blend of experiential learning and imaginative play within a simulated city environment. KidZania's...
Business Plan for a Coffee Shop in Morocco - Agora Coffee Shop
Business plan - 7 pages - Business strategy
The business we propose is called 'AGORA Coffee Shop'. In our opinion, a coffee shop is not only a place of entertainment, it can also be a crossroad where people (students, professors, professionals, ...) can share ideas or debate on actual phenomenons. Therefore, inside the...
Response Essay to Middlemarch by George Eliot
Case study - 2 pages - Literature
The novel Middlemarch by George Eliot is primarily a Victorian novel but incorporates features of modern novels. Eliot, in his works, portrays the hatred for women novelists. In those eras, women were confined to writing the stereotypical fantasies of the conventional romance fiction. The main...
An analysis of the company ABC
Case study - 10 pages - Business strategy
ABC Company is one of the publicly listed companies that comprise the Dow Jones Composite, Dow Industrials, S&P 100, S&P 500 & S&P 1500 Super Comp. The company provides “various products, technologies, software, solutions, and services worldwide” (Yahoo Finance 2008). ABC Company...
The toll of professional journalism
Thesis - 3 pages - Journalism
The nightly news is a ritual that millions of Americans are attune to from California to New York. For many people, their busy lives have slowed down enough to sit and watch the news: people are home from work, supper is over, dishes are done, children are in bed. This may be the only time...
Renewable Energy and the Hotel Industry: A Perfect Fit?
Case study - 27 pages - Psychology
Renewable energy is one of the fastest growing sectors in today's energy market. Energy from solar, wind, hydro power, tidal energy and biomass sources is being harnessed to provide energy that is both environmentally friendly and secure from the fluctuations of the international fossil fuel...
The positive effect of Internet information gathering on society
Essay - 5 pages - Computer science
Technologist has been pushing technology boundaries beyond our imagination. This has given rise to the digital world and technology is being used as a medium of expression, learning, entertainment and interaction. This has made digital devices the most important part of the human being....
Dubai Land: would the pharaons have dared?
Case study - 9 pages - Management
Dubai Land' is a huge entertainment and leisure complex, in terms of investment, size and attractions. More ambitious than any entertainment destination in the world, it intends to become one of the most visited places in Middle East and worldwide. The objective is clear, become...
PESTEL Analysis - Netflix
Case study - 6 pages - Services marketing
Netflix is an American entertainment company that has grown into a major Internet TV provider. As of 2017, the company has a large customer base of over 100 million subscribers in over 190 countries, with over 51 million subscribers located in the United States. The company was founded by...
PESTEL Analysis - Google
Case study - 5 pages - ICT marketing
Google is now world-famous company, originally from the United States, the company was founded in 1998. Google is a world leader in technology, means of communication, services related to the Internet and the Cloud, entertainment and content disseminated online. The company is located in...
The Falling Leader: An analysis of Sony's decline in the games console industry
Thesis - 4 pages - Business strategy
The Sony Corporation is a Japanese conglomerate, focusing on sectors such as electronics, media, and entertainment. Their Playstation games consoles are produced by their Sony Computer Entertainment division. In 2005, Sony's position as the dominant player in the video games...
The success behind the Walt Disney Corporation
Case study - 4 pages - Tourism marketing
The statement below by CEO of Walt Disney Corporation explains precisely the message and goal of Disney, and how it has been so successful over the past century. Walt Disney is a legend, a name that is now synonymous with an empire. The World Disney is one of fun, imagination, and games, a world...
Synergy in media promotion: a useful strategy or an optimistic decoy?
Essay - 3 pages - Medias&communication marketing
The tendency towards synergy in media promotion, started in earnest in the 1980s, has only grown since then. With the wide variety of possible media in existence, news and entertainment alike are struggling to use all of these different tools to their advantage. Film, television, print,...
Event Merchandising Limited (rapport de stage 2006)
Internship report - 17 pages - Management
Event Merchandising Limited develops and markets merchandise to a world-wide audience. It works closely with new and established brands. From blue chip corporate requirements to selling at live events, from setting up licensing programme to running online shops. Whether the requirement is for a...
Strategic study of Thomson
Case study - 5 pages - Business strategy
1)Historical background The company of Thomson was created in 1883 thanks to an alliance between Elihu Thomson and Edwin Houston. They got together to form a powerful company based in the United States. Over the years, the company has experienced several mergers and acquisitions that have...
Tourism: Las Vegas
Thesis - 11 pages - Economy general
With a total $800 billions turnover, the tourism market is more and more competitive. Each destination around the world has to find significant differentiation to appeal to new visitors and/or increase loyalty among their current “fans”. Las Vegas is one of the most famous tourist...
Burger King
Thesis - 7 pages - Business strategy
Burger King is a global chain of fast food restaurants serving hamburgers, with a turnover which amounted to $102.5 billion in 2009 when they sold 524 million units. It owns 12,000 franchisees in 74 countries around the world. Two out of three restaurants are established in the U.S. It has set up...
Marketing of the services: The case of Club Mediterranean
Case study - 12 pages - Services marketing
Club Mediterranean was at the helm of creating one of the first holiday packages that was "all inclusive" and offered people to live at their own pace in heavenly places. For the last 50 years, it was the leader and a benchmark in this market. This structure, established in 1950, had been...
