The Alliance Theater : A case study
Case study - 36 pages - Management
Team Alliance initial objective is to focus on the key points that would help us gain more knowledge regarding the motivations and decision-making processes of the Alliance Theatre's 18-35 year old target market. Currently, Alliance Theatre's patrons are composed of 35-50 years old, more females...
Marketing Apple: The iPhone "Phenomenon"
Case study - 14 pages - Business strategy
Apple Inc (AAPL) is a leading provider of digital portable entertainment devices, computer systems, software and music. One of its newest devices is the Apple iPhone 3G. This revolutionary cell phone combines together nearly every type of gadget a person would need to carry. Instead of...
An analysis of the company ABC
Case study - 10 pages - Business strategy
ABC Company is one of the publicly listed companies that comprise the Dow Jones Composite, Dow Industrials, S&P 100, S&P 500 & S&P 1500 Super Comp. The company provides “various products, technologies, software, solutions, and services worldwide” (Yahoo Finance 2008). ABC Company...
Xbox vs Playstation vs Nintendo in gaming consoles
Case study - 17 pages - ICT marketing
Unlike the PC market, the console manufacturers are not as numerous and diverse. Moreover, most actors are both equipment manufacturers and suppliers of programs. In 2001, the global market for game consoles has risen more than 20 billion dollars. The story seems to have proved that the market...
Location-based service over 3GPP IMS: Approaching real-time connectivity with the next generation of network communication
Essay - 5 pages - Electronics, mechanics, engineering & technology
Emerging mobile applications will need location information for delivering the right services to right persons at right places and time. A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the...
Consumer Decision Process: The wedding preparations - publié le 29/09/2010
Case study - 7 pages - Services marketing
The 'Wedding Channel' is an online company which permits brides and grooms to come up with ideas to prepare their wedding, as well as the guests to find presents. They have a list of all the necessities to prepare a wedding, from the reception sites to the photographer, and the...
The toll of professional journalism
Thesis - 3 pages - Journalism
The nightly news is a ritual that millions of Americans are attune to from California to New York. For many people, their busy lives have slowed down enough to sit and watch the news: people are home from work, supper is over, dishes are done, children are in bed. This may be the only time...
Dubai-Land, would the pharaohs have dared?
Essay - 11 pages - Tourism marketing
Dubai's fast improvement to a thriving city that is the model of modernity and global commerce was spearheaded by the discovery of oil and gas in the UAE. Subsequently Dubai's government launched a program of re-investment and diversification. As a result, the opulence generated by oil and gas...
The Falling Leader: An analysis of Sony's decline in the games console industry
Thesis - 4 pages - Business strategy
The Sony Corporation is a Japanese conglomerate, focusing on sectors such as electronics, media, and entertainment. Their Playstation games consoles are produced by their Sony Computer Entertainment division. In 2005, Sony's position as the dominant player in the video games...
Disney: Losing magic in the Middle Kingdom
Case study - 9 pages - Business strategy
Disney is undoubtedly one of the best known companies in the world of entertainment. Having initially flooded the world of film production (cartoons, movies and big budget-sagas such as Pirates of the Caribbean), the company has launched in 1950 in the construction and management of the...
Why did Disney open a park in Hong Kong and not in Shanghai or Beijing?
Case study - 8 pages - Business strategy
The idea of opening a park in China appeared in 1998, and its construction began in 2003, during those 5 years differents possibilities of where to open the park was suggested, like Beijing, Shanghai or Hong Kong. We know the park opened in Hong Kong we can wonder the following question, why not...
Presentation of Lastminute.com's strategy
Case study - 5 pages - Business strategy
The e-business company that I am going to present is Lastminute.com. Lastminute.com is part of Travelocity group, and is an on-line agency specialized in organizing cheap trips, holiday promotion, but also last minute trips. It was created under the status of a joint stock company with a capital...
Dubai-Land: Christian Perdier's strategy
Thesis - 5 pages - Business strategy
When we think about Dubai, we think about desert, oil and wealth. Dubai is situated on the Persian Gulf coast and is one of the seven emirates of the United Arab Emirates (UAE). Dubai's government is constitutional monarchy and the current ruler is Mohammed Bin Rashid Al Maktoum from the Al...
Consumer Decision Process: The wedding preparations
Case study - 7 pages - Services marketing
The 'Wedding Channel' is an online company which permits brides and grooms to come up with ideas to prepare their wedding, as well as the guests to find presents. They have a list of all the necessities to prepare a wedding, from the reception sites to the photographer, and the...
Cinema and Technology: An Essay - published: 19/01/2011
Thesis - 3 pages - Arts and art history
'The cinema of attractions directly solicits spectator attention, inciting visual curiosity, and supplying pleasure through an exciting spectacle' Gunning (1990), p. 58. To what extent does mainstream cinema today continue to operate as a 'cinema of attractions'? Illustrate this...
video gaming and Nintendo
Case study - 17 pages - Services marketing
For many years, modern societies, especially in more developed countries have become increasingly individualistic. Indeed, individuals have been acting alone and for their own interests, which may also point to the phenomenon of hedonism. This refers to the pursuit of pleasure becoming the...
Implementation of a luxury hotel including a conference room in one of three countries: Romania, Bulgaria or Hungary
Case study - 10 pages - Business strategy
The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32 countries mainly in Europe...
Journalism and Public Relations
Book review - 10 pages - Journalism
Poverty and Social Disadvantage as entertainment? Consider the role of contemporary media in stigmatising benefits recipients. Support your discussion with relevant media examples, you may include newspaper reporting alongside television representation.
American Girl Company - publié le 23/03/2011
Case study - 9 pages - Services marketing
The American Girl Company, formerly The Pleasant Company, is an independent subsidiary of Mattel that sells a collection of dolls worldwide, representing the history of America with 8 main characters. These "American Girls" are not just dolls. They target children in the age group 3 to 12...
Strategic analysis of Thomson
Case study - 5 pages - Services marketing
The company Thomson originated in 1879 by the association of Elihu Thomson and Edwin Houston. Originally the company specialized in the distribution of electrical equipment. Through multiple acquisitions and mergers, it was oriented towards the design and manufacture of electronic and...
Yahoo! - Connecting USA and the World
Market study - 10 pages - Business strategy
Yahoo! Inc., the dream child of two Stanford PhD graduates David Filo and Jerry Yang, was incorporated in 1994. The word Yahoo! has been derived from the name of a character from Jonathan Swift's "Gulliver's Travels". Yahoo's growth in the 90s was meteoric, and continually hogged...
"Strange fruit": Billie Holiday and the civil rights movement - publié le 21/09/2012
Case study - 8 pages - Social, moral & civic education
Eleanor Fagan, better known as Billie Holiday, is one of the most prominent jazz vocalists of the 20th century. Among her most outstanding works is the song “Strange Fruit”, which took Billie Holiday from the realm of love songs and lighter entertainment to a status of symbol of...
The character of James Bond
Essay - 28 pages - Arts and art history
James Bond is the most indefatigable action hero in the history of cinema. Since 1962, his inclination for women, his taste for fights and his British appeal have been the right ingredients for a series, has been a great success. Indeed, for a generation who only knew the homogenized heroes and...
Audra McDonald: A Trailblazer in American Musical Theatre
Biography - 4 pages - Music and dance
Audra McDonald's illustrious career in American musical theatre has solidified her status as a beacon of talent and creativity among BIPOC artists. Her beautiful voice, which reveals a breathtaking vocal spectrum and true mastery of emotions, was awarded the unthinkable six Tony Awards for...
Bamboozling Culture
Essay - 4 pages - Sociology & social sciences
Popular culture is defined as the cultural elements that prevail in any given society, and stems from the daily interactions, needs, desires, and cultural 'moments' that make up the everyday lives of the mainstream . This definition is only one side of the coin however, since it fails to...
Essay on Rosencrantz and Guildenstern are Dead
Essay - 4 pages - Literature
William Shakespeare is among the most notable playwrights of all time. Some of his works have been so popular that they have been turned into modern movies, aimed at attracting a new generation to this author's works. While Shakespeare has been able to provide audiences with theatrical...
Formulating nationalist conversations: An investigation of the function of West African Cinema
Essay - 4 pages - Film studies
Traditional African filmmakers, considered themselves part of an emerging third world cinema and used film as a tool of revolution, a means of political education to be used for transforming consciousness, however now there is a new generation of filmmakers that have been supposedly "freed from...
Analysis of the funds and cash flow in the electronics industry in India
Thesis - 26 pages - Finance
Electronics with its wide and varied applications have attained the status of an all pervasive industry today. The world electronics scene has undergone profound and breathe taking changes, it has penetrated every field in consumer and capital goods. From fan regulators to airplane instrument,...
American Idle (Idol)
Essay - 15 pages - Social, moral & civic education
Love it or hate it, American Idol has become a seemingly immortal fixture in American culture. Pouring into our homes through high definition television on at least two nights a week, the show is more present in family life than your average workaholic, deadbeat dad. Of course the success of the...
Leshop.com: financial and marketing analysis
Market study - 20 pages - Distribution marketing
LeShop.ch is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon appétit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business. However, by...
