Dubai land
Case study - 6 pages - Business strategy
Dubai is at the same time a city and an emirate of the United Arab Emirates. Though Dubai is not the capital of the United Arab Emirates, the largest emirate or the most populated one, it is the most known of the seven emirates which compose the federation. This fame is due to the huge media...
Intercultural management: case of Sony
Case study - 7 pages - Management
Sony Corporation is one of the leaders and main manufacturers in several industries including communications, information technology, electronics, and entertainment. This Japanese company has faced a huge number of challenges since its foundation in 1946. Being a major actor in motion...
Strategic analysis of Sony
Case study - 5 pages - Business strategy
Sony generated about 70 billion dollars in sales in the year 2007, thanks to its Consumer Electronics division, which is its main business. Despite the big figure, this sector has also experienced a loss of 321 million dollars. While the primary sector was hit by loss, the secondary sectors in...
The positive impact of video games on the academic performance of students
Thesis - 5 pages - Educational studies
Have you every worried that playing video games, a popular pastime for many, will interfere with your schoolwork? If you answer yes, do not worry anymore. As a college student, I have often found myself playing video games. I have also often wondered whether I should be doing something more...
The modern day exploitation of women
Thesis - 2 pages - Social, moral & civic education
It is clear to see that the images portrayed of women in the media have changed the values of society as a whole, it has changed the way men see women and the way that women see each other and ultimately themselves. Should the entertainment industry be allowed to use the image of women in...
Strategic marketing : the secrets of Harry Potter's success
Case study - 12 pages - Brand management
Over ten years ago, the world witnessed the inception of one of the most impressive success stories ever - the Harry Potter books. Since the publication of the first book, Harry Potter has become a commercial, cultural and social phenomenon. With each passing year, the Potter mania has captured...
Two Common Purposes of American Literature
Essay - 2 pages - Literature
Two common purposes of early American literature are didacticism and introspection, and a minor purpose is entertainment. Most works written in this time period fulfill one of these purposes, and many fulfill more than one. Works from Franklin, Rowson, and Emerson can be labeled as...
Strategic marketing : the secrets of Harry Potter's success - published: 29/09/2010
Case study - 12 pages - Services marketing
Over ten years ago, the world witnessed the inception of one of the most impressive success stories ever - the Harry Potter books. Since the publication of the first book, Harry Potter has become a commercial, cultural and social phenomenon. With each passing year, the Potter mania has captured...
Hasbro
Case study - 5 pages - Brand management
Hasbro is a worldwide leader in entertainment. It is the number 2 of the toy market. With its most important competitor Mattel, the number 1, Hasbro is in possession of 70% of market share. Mr Potato Head, Monopoly, Easy-Bake, Trivial Pursuit, Scrabble, or even Clue, are games made in...
McDonald's: impact of physical evidence and servicescapes on customer perceptions and employees' behaviour
Essay - 7 pages - Human resources
"Explain the impact of physical evidence and servicescapes on customer perceptions and employees' behavior within the service sector. Provide relevant service sector examples." McDonald's is an interpersonal service company, in Bitner's categorization, which highly resorts to physical...
Sports and the Media: Sport TV rights throughout Europe, a comparative approach - publié le 29/09/2010
Essay - 13 pages - Arts and art history
The relation between sports and television started years back. We all have in mind the image of Jesse Owen winning four gold medals in the 100m, 200m, long jump and 4X100m relay during the 1936 Nazis Berlin Olympic Games. Thus, we can assume that sport has provided the greatest images ever to...
Cruises - All Over Europe
Market study - 10 pages - Business strategy
Compared to other continents, Europe is relatively small. It makes sense to explore it by sea as much of its outer boundaries is enclosed by water. Europe in all its glory is more manifest this way, in water or ashore. The golden domes of Istanbul, the fjords of Norway, the inscrutable Sphinx-...
McDonald's: impact of physical evidence and servicescapes on customer perceptions and employees' behaviour - publié le 30/05/2007
Essay - 7 pages - Human resources
"Explain the impact of physical evidence and servicescapes on customer perceptions and employees' behavior within the service sector. Provide relevant service sector examples." McDonald's is an interpersonal service company, in Bitner's categorization, which highly resorts to physical...
Sports and the Media: Sport TV rights throughout Europe, a comparative approach
Essay - 13 pages - Television
The relation between sports and television started years back. We all have in mind the image of Jesse Owen winning four gold medals in the 100m, 200m, long jump and 4X100m relay during the 1936 Nazis Berlin Olympic Games. Thus, we can assume that sport has provided the greatest images ever to...
Future of TV Broadcasting
Dissertation - 4 pages - Television
Media and TV have changed a lot in those last 2O years but we may assume that this change is going to be even more fast paced and increasingly important in the next 2O years. Of course the new media (internet) and the new technologies linked to the internet have completely changed people's...
Sound in two Hollywood films: 'singin' in the rain' and Thelma & Louise - publié le 12/01/2009
Essay - 3 pages - Film studies
Singin' in the Rain is a musical created in 1951 by Gene Kelly and Stanley Donen, Thelma & Louise a road movie created in 1991 by Ridley Scott. These two works could sound different; nevertheless they have a common point, which is the important role of sound, and especially music, within the...
Food sharing and trust: Exploring the possibility of a relationship of causality - publié le 21/01/2009
Essay - 12 pages - Business strategy
Imagine what it would mean for businesses if they found that the money spent on the entertainment of guests had no real affect on the trust built with the other party. Or perhaps if businesses were told the opposite, that sharing food would enhance trust between two parties, they would...
Lies the Television Told Us
Essay - 3 pages - Film studies
The media exists for the sole purpose of entertainment, and the easiest way to bring this entertainment to the people is through television. This being said, it can be understood why the media functions the way it does; entertainment needs to be entertaining. Isn't it only...
A new shopping mall
Case study - 10 pages - Business strategy
Shopping malls have changed the era of shopping, in the United States customers are now used to have everything they could need in one place. The concept of a mall is to integrate leisure and entertainment to the shopping experience of the customers; the objective is to make the visitors...
Jazz's backseat
Thesis - 4 pages - Social, moral & civic education
Jazz seems to have taken a backseat in the industry that it once ruled. It is no longer the most popular genre of music in America. Music has been the source of entertainment since the 1300's; it was known for being the art of the muse. For the next 600 years the music scene changed and...
The Alliance Theater : A case study - publié le 17/05/2009
Tutorials/exercises - 54 pages - Business strategy
Team Alliance initial objective is to focus on the key points that would help us gain more knowledge regarding the motivations and decision-making processes of the Alliance Theatre's 18-35 year old target market. Currently, Alliance Theatre's patrons are composed of 35-50 years old, more females...
Dubai Land: would the pharaons have dared? - publié le 29/09/2010
Case study - 9 pages - Management
Dubai Land' is a huge entertainment and leisure complex, in terms of investment, size and attractions. More ambitious than any entertainment destination in the world, it intends to become one of the most visited places in Middle East and worldwide. The objective is clear, become...
How did the CBC help shape Canadian identity?
Presentation - 5 pages - Culture, religion & civilization
Our journey begins in 1936, when the CBC was established in Ottawa, a city symbolic of Canada's burgeoning identity. Initially, radio was the primary medium, uniting the nation during times of war and transformation. CBC's commitment to reflecting the Canadian experience started here, as...
The maze-like South African township
Essay - 13 pages - Literature
At a time when black South Africans did not have enough time and money to enjoy leisure pursuits, music and dancing appeared to be their only glimmer of hope. In the townships and slum yards, music developed and became synonymous with life and entertainment. A very good example is the...
Policing Roman Masculinity through gladiatorial events
Case study - 3 pages - Literature
Roman society operated as a patriarchy, and therefore maintaining male dominance and superiority was of great importance. Hegemonic masculinity required males to display self-control, valor, strength, and discipline. Such attributes could be attained and developed through military efforts. The...
Dubai Land: would the pharaons have dared?
Case study - 9 pages - Management
Dubai Land' is a huge entertainment and leisure complex, in terms of investment, size and attractions. More ambitious than any entertainment destination in the world, it intends to become one of the most visited places in Middle East and worldwide. The objective is clear, become...
The Times Magazine
Case study - 2 pages - Educational studies
The newspaper and magazine industry has grown tremendously over the years. There are now hundreds of newspapers and magazines some of which circulate regionally while others internationally (McKay 2006, p. 34). This paper looks at the Times Magazine and puts into consideration a number of issues...
Impact of the Media on National Identity
Case study - 5 pages - Educational studies
The media plays several roles in a country, its key role being to disseminate, compile, record and store information on current and past events in the country. The media is also responsible for the entertainment, enlightenment and education of its people. This role being crucial to the...
Food sharing and trust: Exploring the possibility of a relationship of causality
Essay - 16 pages - Sociology & social sciences
Imagine what it would mean for businesses if they found that the money spent on the entertainment of guests had no real affect on the trust built with the other party. Or perhaps if businesses were told the opposite, that sharing food would enhance trust between two parties, they would...
Sound in two Hollywood films: 'singin' in the rain' and Thelma & Louise
Essay - 3 pages - Film studies
Singin' in the Rain is a musical created in 1951 by Gene Kelly and Stanley Donen, Thelma & Louise a road movie created in 1991 by Ridley Scott. These two works could sound different; nevertheless they have a common point, which is the important role of sound, and especially music, within the...
