A new men's razor : Blaak
Market study - 7 pages - Clients and users behaviour
It seems that shaving is an old practice, razors were made of bronze and even gold far before the iron razors. The first known iron razor was found in Denmark and is dated back to the third century. Nowadays, and almost all the razors, electric or manual, need a shaving cream to protect the skin...
Launching of a new line of toothpaste in Kenya
Market study - 10 pages - International marketing
Consumer behavior is the study of how people buy, what they buy, when they buy and why they buy. It blends elements from psychology, sociology, sociopsychology, anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies...
First Pacific Company
Case study - 16 pages - International marketing
First Pacific Company Ltd (FPC) is a Hong Kong public listed holding company with business interests in telecommunications, infrastructure, consumer food products and natural resources. FPC started in 1981 as a small Hong Kong-based financial services company established to allow four of...
Setting-up of Kanabeach in Australia
Case study - 25 pages - International marketing
We are a part of KanaBeach, a small French company that specializes in the creation of surf-wear and surf-wear oriented products. Our company intends to penetrate the Australian market in June 2010. Australia owns the three major brands on the global market, namely, Quicksilver, Billabong and Rip...
Heineken and the beer market
Case study - 15 pages - Brand management
Heineken was born in 1973 in Amsterdam. The company grew with its brand image and acquired international recognition in a momentum which was fairly gradual. One of its key product which is beer was being exported to Dutch India which is now called Indonesia. Further, in 1876 France was identified...
The 2tast'ice - Shooter's Company LTD
Case study - 21 pages - Brand management
We are a dynamic and friendly team of six young graduated students, and we decided to set up a business of '2 tast ice', a revolutionary tool to drink beer in bars. We have already done lots of research concerning this market. So we decided to implant our company in England because...
Pixmania.com
Case study - 35 pages - Digital & e-marketing
Our economy is characterized by complex distribution networks on several levels. The Internet makes it possible to reduce this complexity. In the mature markets, the control of the distribution networks and the relations with faithful customers had a great value which often benefited from the...
Air France-KLM Marketing Study: Becoming More Competitive in Front of The TGV
Case study - 11 pages - Tourism marketing
Today, AIRFRANCE-KLM is the largest airline company in the world in terms of total operating revenues and passenger-kilometers. The company's CEO is, since January 1st 2009, Pierre-Henri Gourgeon. With a turnover coming close to 24 billion Euros as on 31st March 2009 and having taken over 74...
Internship Report - Film Society of Lincoln Center, New York
Internship report - 13 pages - Medias&communication marketing
The Film Society of Lincoln Center was founded in 1969 to celebrate American and international cinema, recognize and support new filmmakers as well as enhance awareness, accessibility and understanding of the art. An independent performing arts center, The Film Society hosts a 363-day season that...
Business Plan - Luxury Perfumes
Business plan - 3 pages - Luxury marketing
This report examines the company Ghislaine which is currently undergoing a crucial problem regarding its liquidity, thereby calling for the implementation of new strategies to address this issue. Also discussed are the marketing and distribution strategies of Ghislaine perfumes. We are uncertain...
Porter 5 forces model: critical analysis
Worksheets - 2 pages - Marketing theories
The Porter's 5 Forces model is a simple but powerful tool which helps understanding how the business power is split between several partners in a business situation. This is useful, because it helps in understanding both the strength of the company's current competitive position, and the...
In company project, final report : Costa Croisières
Case study - 24 pages - Tourism marketing
Our report intends to provide COSTA CROISIERES with useful data regarding the Cruise Market in China on one hand and expatriates' needs and expectations in terms of a vacation on the other. The main purpose of this report is both to analyze deeply and try to come up with relevant...
Fnac(.com) - an e-business model
Case study - 16 pages - Digital & e-marketing
All the sectors, all the trades, all the positions of the company were, are and will be upset by Internet. It is recognized today that new technologies, in particular the access to Internet, tend to modify the communication, particularly between the various actors of the professional world....
Heineken in France
Market study - 25 pages - International marketing
European leader and challenger in France, Heineken is based on the production and the distribution of prestigious brands: Heineken, Desperados, Kriska, Amstel, Pelforth, Affligem, Buckler, 33 Export, Panach', Fisher, Edelweis, Adelscott, Murphy's, Georges Killian's, and Cruzcampo. The...
Crédit Agricole - business plan
Business plan - 15 pages - Bank marketing
With regard to time, the financial establishments are confronted with a double need for the implementation of business continuity services and solutions: The customers of the financial institutions have direct access to the information systems, in particular, via the development of the...
Motorcycles industry: Ducati at the conquest of the world
Case study - 4 pages - Automotive marketing
The motorcycle market is a worldwide market within four mains segments: off-road, cruisers, touring and sport bikes. Ducati, a historically relatively small actor with 6.7% of the market, is now facing international competition and would like to gain market shares. This study is about how Ducati...
Fashion history: main dates, facts & actors
Essay - 8 pages - Fashion and ready to wear marketing
The idea of fashion as we know it started from the industrial revolution of the 19th century. During the renaissance, fashion was used to differentiate the different social classes: the king was the only one who could wear certain colors or materials such as purple, fur, silk, lace etc. After the...
SWOT analysis: Macdonald's case
Case study - 25 pages - Brand management
This PowerPoint presentation evokes an internal and external analysis of McDonald's strategy. Extract : "Despite McDonald's leading position in the fast food market, the company currently has to face 2 major problems that make it unable to develop consumer preference: Firstly a growing...
Case study: France Telivisions
Case study - 13 pages - Medias&communication marketing
Because the French revenue court concluded in its public report of 1998 that France Télévisions did not manage either to keep its running costs under control, or to develop adapted structure plus investment operations to suit the group strategy, a law was set up on 1st, August 2000 to create a...
Training of DIY (Do It Yourself)
Case study - 4 pages - Services marketing
Our lifestyle is changing. DIY has become a Consumer trend. We notice that people have much more time to research and learn the novelty. That is why we decided to bring our product on training of DIY in order to react to the expectations of consumers. We are a group of four people who have chosen...
Total : a success based on the brand development strategy
Case study - 6 pages - International marketing
The company was born in 1924 after Raymond Poincarré, the French president, asked Ernest Mercier to create a French oil company. In 1973, the significant growth of the activity enabled the French company to be present all around the world in the Middle East, North America, Oceania, Europe and...
Michelin Marketing strategies, emphasize differentiation, accelerate growth and strengthen competitiveness
Case study - 13 pages - Automotive marketing
It is a multinational company whose headquarters are in Clermont-Ferrand in France. With a claim over 20% of the global tire market, it is the world's largest tire company. Its net sales amounted to 16.867 billion Euros in 2007, which positioned Michelin in second place behind Bridgestone ($...
Wi-Fi and Direct Marketing - published: 18/12/2009
Essay - 5 pages - ICT marketing
Technology is everywhere; we are surrounded by it. The strength is that everyone is concerned with it, at a personal or professional level. Wi-Fi is the last update of invention, and it is poised to change our perception of the internet. Wi-Fi, with its ability to connect users to the internet...
Apple Inc. - Marketing Project
Market study - 18 pages - ICT marketing
Apple Inc was created in 1976 by Steve Jobs and Steve Wozniak. The two students would not believe that they had founded one of the biggest companies of the 21th century. They started to produce their first item “Apple I” in their own garage. Soon, the demand for their product shot up...
Corporate Strategy: outdoor case
Market study - 6 pages - Sport marketing
The world market for sporting goods has two parts. The team sports and fitness market is worth $ 80, against $ 42 billion for the outdoor goods market. Three kinds of products are made: clothing (46% of production), footwear (30%) and equipment (24%). Here we deal with the environment of the...
Is Nestle's Strategy the Right One To Curb Poverty in Africa?
Case study - 13 pages - International marketing
Nestlé has been actively involved in Africa since the 1880's. Little by little local populations have integrated Nestlé in their everyday life. Nestlé now spreads its activities through the whole African continent. The firm mainly sells food products (coffee, corns, and dairy products). Here...
Print center - The printing specialist
Market study - 7 pages - ICT marketing
The market of document copying is going decreasing in France. People and companies are mostly equipped with personal printers, and they rarely go to copy stores. The result is that the traditional market is moving toward an electronic market. Earlier, people took their cars to go to copy stores;...
AuchanDrive, E-ZPass and Amadeus cases
Case study - 10 pages - Digital & e-marketing
The drive-in hypermarket Auchan Drive is a concept which was launched in Leers (north of the France) in 2000. This new service offers the customer the possibility to place an order on the website www.auchandrive.fr (or on a terminal located into the stores), and to pay for it by credit card...
Communication plan and media plan for APPLE
Case study - 2 pages - ICT marketing
In the current world of media and communications, Apple is a significant point of reference now. Its advertising campaigns for the iPod Nano, the MacBook Ecolo or even the parodies of PCs have their moment of glory every time. The communication appears to be studied in detail, so that the target...
Diagnostic marketing de Nespresso
Case study - 5 pages - Brand management
Nespresso is the brand name of NESTLE Nespresso SA, an operating unit of the Nestle Group. The Nespresso story began with a simple, but revolutionary idea: enable anyone to create a perfect cup of espresso coffee at home. "The Louis Vuitton of Coffee? is positioned as a luxury brand. Nestlé has...
