Abstract
I took Fnac.com as a subject for many reasons. The first one is that Fnac store are very developed in France which means, that they are one of the main actor in the compact and media industry in France. Since a couple of years and the development of peer to peer, Fnac had to adapt its offers if the challenge of technology. Indeed more and more people are downloading their music and film from peer to peer websites.
I also took it because, as a fan of music, I have been dealing with both Fnac stores and website. Moreover, we will discuss the success of the website also later in the document. This subsidiary of the FNAC group was created in 1999 in order to sell the stores products. The website is interactive in which customers rate the products, make comments etc.
They wanted to make their business a value of online shop. They propose more than 100,000 products and they want to expedite them within 24 hours and more than 1 million products are available on the website. FNAC.com also proposes a lot of services to the customers, like online training, photography development, follow the expeditions etc. For a couple of years, FNAC.com also proposed to watch movies or buy movies online thanks to the VOD (Video on demand), to download legal music and sell cell phone subscriptions.
